Omnichannel vs Multichannel. Which One To Choose For Your Business?

If you’re a social seller and have been a part of the eCommerce industry for a while, you must have come across the terms – multichannel and omnichannel. With various technologies coming into play in today’s retail landscape, it’s extremely crucial for business owners to get acquainted with the difference between the two terms. People often confuse omnichannel with multichannel and vice versa, however, these are two very different and distinct retail approaches even though both use multiple channels to reach consumers.

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Stop-Look-Go : Your Guide To Avoid Losses Due To Payment Gateway Glitches

When it comes to Payment Gateways, did you know that many sellers lose out on payments because of this one simple mistake? Payment gateways are also subject to technical errors which sometimes hinder payment completion.

Shipping products before receiving payment confirmation can cost you money! To avoid facing losses, it’s advisable to only ship products once you have received the payment confirmation for your order.

Stay aware and prosper!

How to Process Online Orders Infographic

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How to Grow Your Ecommerce Business with Freelance Talent

There’s no question how profitable running an online store can be.  With ecommerce being responsible for more than $2 trillion worth of sales in 2017, can you really blame veteran and aspiring business owners if they want to jump on the bandwagon?

Though having your own online store may seem easy, the truth is it’s not as easy as it looks.  There’s more to it than just selling products online. Someone needs to take care of product research, marketing, and website design just to name a few.

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Top 10 Must-Have Features Of An eCommerce Website

An eCommerce website is essential for running an online business, however, it is equally important to have one with all the important features to assure success. A good eCommerce website will offer all the means to the customer and the merchant to help them get involved in a fruitful transaction. Here are top 10 features for an eCommerce website which you should look out for:

Shopping Cart

This is an integral part of any e-commerce store, the shopping cart. This is where your end consumers store their products to continue with the checkout process. A flexible cart allows both the guest user and registered user to checkout. Whereas the guest checkout does not require the user to sign up on the site, hence aiding them in making the process faster.

Payment Gateway Integrations

A good eCommerce website gives you an option of integrating with diverse payment gateways by not limiting your choices to a selected few. Shiprocket 360 comes with pre-approved payment gateways that you can easily integrate with your online store.

Order management

A wholesome order management panel simplifies the task of the merchants where one can get detailed information regarding buyer cancellation, refunds, COD order verification, exchange order status update and more. The panel helps the merchant manage his order fulfillment and oversee the completion of the same.

Security

This feature is one of the most important feature as it ensures that no crucial data such as credit card information is saved and for all prepaid shipments the checkout is carried out through a secure payment gateway. The passwords are hashed and not stored in a readable format. All web pages should be protected by SSL. The servers are secure and protected using state of the art services.

Scalable Infrastructure

Your hosting infrastructure should be able to scale as you get more and more traffic. A higher latency leads to drops in transaction rates and leads to loss of marketing dollars. CDN should be  used to improve the website’s performance and managing the products online. It also provides excellent uptime, ensuring that the website is readily available everywhere and at any time.

Mobile compatibility

Great eCommerce websites usually offer three types of solutions for mobile compatibility. First is ensuring that the mobile view is responsive and properly accommodated according to the device. The WAP is a mobile specific template which optimizes the website in size and generates less loading time. API’s for building mobile apps is essential since everyone now likes to browse via phones.

Reports

The reports should be available as exports which contain detailed information regarding the orders, customer database, and product reports in terms of catalogue. It is quite useful for analyzing the growth of the business. The websites should be pre-integrated with marketing tools and analytics to better market the brand and read reports about the performance of the store.

Logistics integration

Integrating logistics services allows not only seamless shipping but also ensures that the merchant and the consumer get real time courier updates along with order tracking capability. This allows the user to manage shipments from the same panel instead of approaching the courier partners separately.

Shiprocket is a platform that can help you with shipping across 26000+ pin codes, at the cheapest rates starting from Rs. 27/500g. The best part is that Shiprocket has integrations with 17+ courier partners. This gives you a wider pin code reach as compared to shipping with a single courier partner. Also, you can manage undelivered orders from an automated NDR panel that you find in the app. Furthermore, you get a customizable tracking page that gives the buyer a chance to give their feedback on undelivered orders and also take quick action on them.

Communications

Provisions to send and receive timely notifications regarding your orders are available on the panel. This way a merchant can keep his customers informed about the status of the order and receive the same via the system.

Content Management Systems

Content Management System is used to manage the website content such as, Logo, banner, Footer links, Policies,  and Products from the back end itself.

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What Shiprocket 360 Did for Value Shoppe

Value Shoppe arose from the need of deadstock inventory management and liquidation wherein they created a platform for buyers and sellers to meet and profit, mutually. They envisage to become a reliable destination for buying and selling of any kind of goods – be it unsold/ aged/ customer returned/ off shelves/ off fashion/ surplus making it a hassle-free activity. The platform gives brands and merchants to dispose of their dead stocks and make an earning from them.

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