10 Gmail Plugins That Every Marketing Professional Should Use!
When an email came out for the first time, we loved it every time we received a new message. And now? We get hundreds of emails per day and it is not quite special anymore. While the email’s entertainment value has declined significantly, the role that email plays in business has remained intact. Of all the available email options out there, the popularity of Gmail is right at the top. It is a free email service and is indeed one of the most popular email services on the web.
But there’s one thing that you need to know, using just Gmail isn’t enough! In order to achieve great results in your business, it is important that you use Gmail in the right manner.
It may be surprising to know that being interrupted by email costs the average worker an hour of lost time on everyday basis. Just give it a thought, how much extra work could have been done in that extra hour? One unavoidable fact about the problem is that we tend to develop bad habits over the years. As per the recent survey, a typical employee checks their email at a startling 36 times per hour. They even send and receive some 105 emails on daily basis. It is quite certain that you’ll all agree that this level of distraction is certainly not conducive to productivity. It is absolutely inevitable that you lose emails and forget to focus on the important things.
Aren’t the managers supposed to be pretty good at it? Well, their job is to manage things, No? But the matter of the fact is that even they can’t manage their inboxes well. It has been noted that about 59% of middle managers tend to miss at least one important piece of information from every email received. Sometimes, they just don’t see it in the first place.
As marketers, we daily come across people who have these habits. Wait, aren’t we also guilty of having these bad habits? This is why we have come up with 10 Gmail Plugins that will help you turn your Gmail Inbox into a machine where all the junk is eliminated and valuable emails are acted upon immediately. We have handpicked 10 of the best Gmail Plugins that will help you clean up your inbox and actually keep it clean. It will certainly help you accentuate your email productivity.
Streamline and automate sending emails
There are two things that will grow as you become more successful – One is your income and the other is your emails. Not only will you receive more emails but you’ll also send more emails, of course out of sheer necessity. Employees, readers, your friends and partners, all of them need your attention. In case you aren’t careful, you’ll end up spending half your day checking or writing emails. Luckily, there are some great Gmail plugins that will help in clearing out your inbox faster without missing out on anything important.
Boomerang can be used to schedule emails. It will remind you to send an email at a particular time. This plugin definitely solves all sorts of problems for the content marketers. Do you ever feel that you should revert back to an email but not right away? If yes, Boomerang is what you need. It lets you schedule when your email needs to go out to the recipient. So, once you send an email, you’ll not have to worry about remembering to do it later. More so, it won’t clutter up your inbox. Another significant reason for using this scheduling feature is for the link outreach campaigns. Isn’t it obvious that if you email someone at 2 AM your email will be buried under the rest of someone’s morning emails? This is particularly necessary when you are sending an email to someone you don’t know very well because chances of a reply are already too less. So, schedule your email to be sent during the window of 8 AM to 5 PM. This will prevent your emails from being forgotten and buried. Moreover, the chances of them being read are amplified. Besides this, the plugin has a couple of other features too. There may be times when you can’t respond to an email right away even if you wish to. So, if someone sends you an email asking for an update at the start of the day, you can easily boomerang the email. With that, the email will disappear from your mailbox. It will then show up later as stated and will be marked unread.
Clientele.io is an important plugin that was created for the marketers who wish to maximize their follow-up response rates for emails. In case you are dealing with busy clients yet need their feedback or approval, you can expect to wait long for them to reply back to you. So, what this plugin does is that it tracks the results of your normal email activity. Further, over time, it determines which are the best times to send an email to a certain person. Because the agenda of emails is not just to have them opened but also to have them replied back. You know what happens is that people want to reply back to you but your email tends to be bogged down by piles of email that the recipient completely forgets about the mail you sent. With this plugin, you can not only send the first email at the optimal time but also a time a follow-up email.
3. Follow up CC
Sometimes, you may wish to follow up with a client but you forget about it. However, when you have the Follow-up CC plugin, you get a choice to set a follow-up date when you are sending or replying to a particular email. In case, you haven’t heard back from the recipient, you’ll receive a new email in that thread which will remind you to follow up. Besides this, there’s more to this plugin. When you send emails using this plugin, you have the option of tracking who is looking at your email. This can be especially helpful when you are making a sale. Please know that only 2% of the sales actually happen on the first move. Rest 80% of it come post the 5th contact. So, even if you aren’t directly involved in the sales process, you happen to use the email to develop a relationship with your clients or customers. In case you never follow up, there is a chance that you have lost a lot of business and of course the profit because your emails were forgotten or buried. Given the fact that it takes too little to send a follow-up, the results are definitely going to be fruitful.
4. Yet Another Mail Merge
Over the years, mail merge has fallen out of fashion. However, in certain situations, these are still handy. For those of you not familiar with the term, Mail merge allows you to input contact information such as email addresses, name and everything else that you may want in your spreadsheet. Using this, you can send an email to all the addresses at one time, complete with personalization.
5. Wise Stamp
You need to have a signature that always stands out. Having a good email signature is a great opportunity for personal branding. It is one chance for you to stand out while communicating without having to take that extra effort. This is especially helpful if you believe in sending precise replies as a good signature saves you from the risk of coming across as rude. Using Wise Stamp, you can create a custom signature for your emails. It helps you include a picture, phone number, links to your social profiles and any message that you want. After all, the sky is the limit.
With Yesware you can track all the future actions that your recipient takes with your email. All you have to do is send an email and check the box saying ‘Track’ at the bottom. Yesware gives you two ways to view the results of your tracking. There’s a compact collapsible panel right above your inbox that can be used by you to view the most recent data from your email. You can even dig into the detailed reports on the Yesware website. In the detailed data of the Yesware, you can analyze the results for all the major metrics like opens, clicks, etc. Moreover, Yesware also helps you create as well as save the email templates. In case you send a couple of similar emails, you can simply create a template and insert it into the next blank email. This feature helps save a lot of time.
Bananatag plugin is pretty similar to Yesware. You just need to click on to the tag option towards the bottom of the email and you’ll be able to see when and who is opening your email. The analytics of the plugin are solid allowing you to examine the email open rate over time. Using this, you can improve with a little experimentation. Bananatag has also released a beta tool which allows you to schedule the emails as a result of which you’ll not need any other extra plugin.
8. Tout App
It is a robust plugin that is meant for a team use. This plugin features similar tracking capabilities just as the other plugins of this section. Another feature of the plugin is that it helps you easily save and use the templates that can accelerate any repetitive outreach efforts. However, one thing that you need to know is that Tout App is a paid plugin. Though it comes with a 14-day free trial but there isn’t any free level. This plugin is more for the professional marketers and the teams rather than the ones who are new to the field.
9. Work etc CRM
This is one highly rated CRM plugin for Gmail. It may not be as pretty as its competitors but it performs really well. The plugin is designed for teams and excels in that department. Besides this, it also comes with several built-in features for billing and project management that can prove to be a real asset for the businesses. Moreover, instead of being built into Gmail it syncs with Gmail.
One of the biggest competitors of Rapportive was Discoverly. It has several features that are similar to the original Rapportive. The sidebar widget will be displayed on the right-hand side and it comes with links to the displayed contacts profiles on the prominent social networking sites such as Twitter and Facebook along with information about connections and their recent activity.
These are the 10 most important Gmail Plugins that every marketing professional must consider. You don’t need to install them all but you can at least install a few of them that will put forth a significant difference in the results of your emailing efforts.
KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.