7 Digital Marketing Tactics to Convert Visitors to Customers

convert visitors

For most e-commerce businesses there is a huge need to turn visitors into customers in order to support their marketing plan. This is the main activity which needs to be planned so that your target audience is convinced regarding the authenticity of your products and services. In order to make your web page attractive there are several steps which can be followed that have helped numerous online businesses flourish. These tactics require step by step execution in order to reach maximum marketing levels.

Here we are with 7 Digital Marketing Tactics that will help convert your potential customers to customers.

1. Faster Website

What makes a customer happy? There are some specific needs of the online customers that should always be fulfilled in order to keep them satisfied. You need to manage your website in the best possible manner so as to offer a smooth access to the customers. In short, your website must be FAST!

According to research, most online customers prefer shopping goods from that website which provides quick performance. How to achieve a faster performance rate? One of the simplest ways is to install CDN, that is, content delivery network. The performance factor must always be given top priority because it affects your website’s Google ranking as well as user traffic which will ultimately help in converting visitors to customers.

2. Quality of Content

If you wish to pull the attention of the audience to buy your goods, then the content displayed at the website must be engaging. You should always remember that the visitor will always seek the content that is genuine and sensibly drafted. It must be capable of directly convincing the customer. A well planned content surely helps to turn visitors into customers.

What all points must be kept in mind before writing the website content?

  • Content listed must be informative
  • Tone used in the content must be engaging.
  • Use exciting terms or phrases so that the content keeps the reader happy.
  • Take the help of media such as videos, images or infographics to enhance the quality of the content.
  • Include a CTA towards the end.

If you read the content by some of the successful e-commerce website, you can figure out that the tone is individual centric. This actually works in order to boost up the interest of the visitor and nudge him to buy the products.

3. High-Converting Tools

How to gain the trust of viewers to become customers? You need to be smart and honest at the same time so that the audience believes in your business approach. There are several elements that can be added to your website in order to enhance the conversion rate. You can add case studies along with social shares and testimonials which act as important tools to optimize the trust level on your website. One can even highlight the different companies which are linked with your business plan so as to motivate the viewers to become regular customers.

4. Effective Product Description

You need to be very precise whenever you describe any product on your website. The matter should be carefully framed so that it appears highly descriptive. Praise the product through particular words that quickly catch the viewer’s attention. Keep the language simple so that it stays easy for the audience.

5. Amazing Product Images

Visual beauty is always preferred by all people. The product shoots must be managed in a smart manner. High resolution images are liked by the viewers and this fact has been proved by experts who are well aware about current e-commerce trends. Detail shots are very helpful in increasing the conversion rate as viewers are pleased by the goods which the website offers.

6. Inclusion of Landing Page

What is the need for a landing page? The presence of a landing page makes the visitor believe to be a part of the website and eventually converts into the stature of a customer. It is basically a web page that is aimed at storing a visitor’s information so that they stay connected. You need to follow certain steps before framing a landing page. Make sure you write a detailed headline which is quickly grasped by the audience. Highlight the offers and benefits which the viewers can gain. You can make your landing page more vibrant by adding social sharing options and media content such as video, animation or image.

7. Thank-You Page

A Thank-You page is a destination which is reached by a visitor who has now become a lead customer. You need to design a wonderful Thank-You page so as to keep the newly formed customers engaged.

Final Say

All the above stated methods are quite important so as to increase the conversion rate which is directly aimed at pushing the business to a much greater level.

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

Puneet Bhalla

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