A Beginner’s Guide on How To Sell Fashion Jewelry Online

New to the entrepreneurial world and wondering how to sell fashion jewelry online? You must develop a successful plan from product manufacturing, marketing to shipping. Sounds interesting? Read this valuable guide on how to become a successful entrepreneur by selling fashion jewelry online.

With rapidly evolving technology, the way we conduct business or shop today has changed drastically. E-Commerce is one such platform that has bagged tremendous success by connecting sellers and buyers around the globe. It’s a win-win situation for both parties, the seller easily earns a good profit without having to make an extra effort, while the buyer gets branded products at a cheaper rate. From the point of marketing the product to its sales and shipping, the eCommerce platform plays a pivotal role.

There is no better way to impress a woman than present her with jewelry. Subsequently, jewelers around the world leave no opportunity to sell their popular and latest creations to the fairer sex. But that’s half truth, even men today are active seekers of creative jewelry pieces, from neckwear to their ankles. With such a large market potential, it is only wise to sell fashion jewelry online. However, reaching a colossal number of the right audience in the competitive marketplace is significant, because the brick-and-mortar store is incapable of reaching out on a global scale, unless it embraces the E-Commerce platform.

Sell Fashion Jewelry Online- The Procedure

Market Research

Before launching your online business, a detailed market research on the fashion jewelry products is essential. Doing so would help you sketch a robust business strategy, in terms of marketing and sales of the product, including advertising and analyzing the suitable geographical areas, where the probability of sales is high.

Develop a questionnaire that will provide you with an insight about the target market and its demographics. Statistically analyze the results of your survey to ensure that you have all the key elements covered in your research in regards to your business perspective. You can choose to conduct a focused group discussion to get an in depth analysis of your customers’ needs and requirements. Make sure you have analyzed your results yielded according to the areas of strengths and weaknesses. You are basically doing something called as a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in terms of market research perspective. An insight about the target market and the audience that you will cater to will give you a better edge on what direction to head in your business growth

Product Catalog

Establish Product Category- If you are contemplating on launching a jewelry sales business, you must first select a suitable category, you may choose a single or opt for multiple product lines. You may want to segregate your items according to genders or age groups.
For example, your product line of rings, anklets, necklaces, bracelets, necklaces or earrings can be mapped for men & women in different sections, or segregated by age groups like children, men & women above 60, 50, 30, or 20 years.

Product Images

A catalog that contains pictures and good descriptions instantly draw customer attention. Furthermore, a neatly aligned catalog makes it easier for customers to flip through the sections and select from relevant categories. Only clear, concise, and attractive photographs of the jewelry piece will sell!

Product Descriptions

A well-defined product description increases the sales value by several notches. Remember, do not make false promises about your product, it will simply backfire and spoil your image.

Product Price

Prior to slapping a jewelry item with a price tag, analyze the jewelry base price, its cost of manufacturing, marketing, and shipping. A fair price will not only make the customer trust you, but you would also gain from the sales and the free advertisement that a satisfied customer would spread. To know which factors to look out for to define your pricing strategy, click here.

Website Designing

Boost your business further by creating a website for your company. It could range from a simple template with your logo and “About us” section that contains your business profile to a fully-fledged website with furnished sections dedicated to each section. Additionally, ensure your website us mobile friendly as it will improve your customer reach and help you to increase in your sales volume.

You can actually check out pre-developed and designed web pages that not only are tailor-made to suit your requirements but can be enhanced further to become mobile-friendly or for eCommerce requirements if need be.

Modes of Marketing & Advertising

Your website is ready, what now? Of course, you need to popularize it through different marketing channels to draw traffic and eventually sales. You may solely promote your company’s website, or advertise your products in numerous popular market places in addition to your website.

If planning to launch your own website to sell fashion jewelry online, deploy different online marketing methods namely;

Email Marketing

This process essentially means that you developed templates to send out your promotions via email to your customers. Design an effective, neat and crisp yet attractive ad campaign specifically made to send out on emails.

Paid Advertisements

You can post your advertisement for a promotional or a discount offer on popular search engines like Google. You can advertise on social media sites like Facebook by paying a small fee to boost your business in numerous ways.

Popularizing your website via SEO techniques

Using organically advantageous content on your web pages that abide by search engine policies by enriching it with appropriate keywords and backlinks will also help you in generating higher rankings on search engines and providing you with better traffic.

Select Payment Method

The E-commerce mode of sales has opened new avenues for entrepreneurs. Now their sales are not restricted to local markets but on a global scale. Thus to meet the growing demands of overseas shipping, businesses should also gear up their payment methods. Secure payment options like debit card, credit card, and PayPal works brilliantly with the audiences.

Shipping the Product

Shipping the jewelry item in a secure packaging material will enhance your company’s goodwill. Remember, not to make your package too big, as it will increase your shipping cost. Also, ensure that your shipping items are packed well using necessary protection like thermocol, bubble wrap, and cardboard packaging. Make sure it is dust, rain, and damage resistant, as you don’t want your customers to receive a broken package!

Selling fashion jewelry online can become easy once you know which direction you are heading and strategize your moves accordingly. Ensuring that you have researched well and have a decent optimized web page will enhance your business further.


Saahil Goel

Founder & CEO at Shiprocket

Saahil Goel is Co-Founder and CEO of Shiprocket, a data-driven logistics aggregation platform that drives efficiency in India’s eCommerce logistics by connecting online retailers with logistics prov ... Read more



  1. sale Reply

    Thanks for sharing your thoughts on Sell Fashion Jewelry Online.

  2. Arras Creations Reply

    Amazing Suggestions these suggestions are very helpful for us.

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