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Setup your E-commerce Business In India

Ever since people realized the perks of owning an online store and earning with it, the list of businesses seems to just expand every hour of the day. And why shouldn’t it? Being online is way so much better than being in line. Also, the success and popularity of the millions of online sites like Flipkart, Myntra etc have encouraged many to tap the e-commerce business opportunity. However, dreaming the whole idea is one thing and getting the entire thing set up and in action is another thing altogether. So let’s look at some of the actual needs to get our foundation straight on the latter idea.

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9 Tips To Make Your eCommerce Website User-Friendly

Yeah. I get it. You started your online store with some fervour, and it is giving you just the results you quite expected from it. But what if I tell you that there are still ways you could get more from your site that what you are getting right now? wait. Okay that sounded like straight out of a teleshopping advertisement or something. But no I am not giving you any locket or yantra so that you have a better flourishing online business. Nope. I am going to appeal to your logical brain here and make you see some key focus points that will help you earn more as a shopping adda online. If you really want to have better and more successful website traffic; then you will have to work. Just being there is not going to get you anywhere. At all. So however annoying it might seem, you have to sit down and work your head off on getting your site done perfectly right. Well time to recognize them and getting started on working on them!

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Use the Best Social Media to Boost Your Own Site

Irrespective of how much people deny this, the fact remains that Facebook is the current ruler in terms of social media and marketing. And since you are not competing with it to design a better social networking brand, stop fighting this fact. Now, that you have accepted this without tarrying, let’s get you started on utilizing Facebook for making profit. Or basically just popularizing yourself via one of the visibly most accessed places for people worldwide. It is the smart option and if you intend to win, then you gotta know the tricks of the trade. And frankly being active on Facebook to keep your prospective customers tuned to your site seems to be the easy way out! So buck up, if you wish to drive traffic to your work then you have to work on your social networking skills very well. But all that is great and everything but what is more important that you know how to do it properly. Anyone could know what to do but how to do it comes as a challenge. So lets concentrate on how to get through Facebook and actually make some sales with the right amount of promotions.

 

1.   A picture speaks a thousand words

When you surf on the pages you have liked on Facebook, you have this habit of reading and viewing the .gifs on the page. But when it comes to text you avoid it for every reason possible. And that is even when the photos have text scribbled all over them. Yea, you can read that text but not the text that is without any images at all. Its like being in class 5, you know. That age when you can read, you will benefit from reading. But the effort is just too much to invest into. So you turn the pages and review the book’s pictures instead. And gather the story and author’s point of view via these images itself.

 

Which is exactly what we need to implement in case of our Facebook pages too. Whatever you have to say to people or bring to their attention it is important that you do so via posting images with it too. images always get higher engagement from people and are not often ignored. Make them attractive and full of life. They should scream “This is absolutely stunning. Experience it!’ instead of “Yeah, it exists, but not worth your glance at all”. So try to work on your images and make them the backbone of your business online. Give them apt text sprawled over them and grab attention like you mean it!

 

2.   Opinions matter

Opinions matter? No one cares about that really. See. No one one cares about not caring either. Its just that way, no problem. People like to give out their views on every possible topic available. Why else do you think companies like Twitter and facebook are able too draw big fat paychecks at all? Its because people want to post what they feel at all points of time. So ignite this spark that breathes within people anyway.

Get people to start on opinion polls that you begin on your page. It could be as simple as “Pink or Black” or something as complicated as “Narendra Modi vs Rahul Gandhi” (although the latter is a little controversial and should not be implemented at all, as you are a brand not a media magazine!) anything that gets people to speak up and interact with you. Once they feel attached to you they are sure to keep tabs on you and buy with you too.

 

3.   Run Giveaways and Contests that promise wins

People just adore it when they get discounts or they manage to strike a deal on anything at all. And so what is a better way to attract people to your store than offering them a 20% off on shoes if they like your page? And why should you stop there? There are a billion deals you could strike with prospective customers if you just try hard enough. Now, so many deals might look like you are going to go bankrupt, but seriously that is not how its going to be. When the buying within the people gets all too large, their payments cover up what little you mught have lost by offering them on those deals. Frankly, the fact is that deals are the best way to promote your work.

 

And don’t just give away all that you have to offer. That will make you look appear too desparate for customers and such brands are generally ignored by people. Instead engage your audience and then give them something after they win etc. Put on games that upon scoring more could entitle people to gift packages and good deals. Also you could ask people to subscribe to small contests like “best profile picture” or something like that. The winner could be promised a gift voucher.

See the basic purpose of these interactions is to well, interact. People newwd to develop an interest in your store so that they may buy frm it later on. If doing all this increases your number of consumers, then keep it going! Because you are then doing it right.

 

4.   Offer valid till a period of time

Make sure whatever you do you put a time limit to it. The time sensitivity puts forth a sort of bondage for your buyers. Because they have the voucher, they find it stupid not to avail it.a dn once they find there is a limit to availing it they don’t want to lose out on that limit and hence will stop delaying the buying and just go ahead and shop. Just make sure the time gap is big enough for givng people enough flexibility to make their purchase in the right time.

 

When you put an expiration, people feel the need to buy as soon as possible without whiling away much time on contemplating the purchase. Another way to do the trick is by putting a minimum purchase limit with the offer you put forth. This gives fans a nice incentive but also makes sure that you don’t end up on the losing side just so that you can win their attention.

 

5.   Free Shipping

However much you might try, this point still remains a great promise to be made. Even via Facebook publicize it as much as you can. People wrap it up more than you can imagine. Its like they are killing for free shipping. Since Facebook is the one place you get large hordes of people, it would be safe to say that people will advertise the free shopping themselves once you give them that option at all.

 

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What is so Special About You, O E-Commerce Store Owner?

You started your business with crazy fervor. Irrespective of what everyone thought about your plan and everything, you still went ahead and made your e-commerce store a reality. But suddenly right after you start you find that everything is not jolly and beautiful as you assumed it to be. The business is slow to start with, so customer count is not hitting the roof anytime soon. And you just start doubting everything you own. From the creativity perks that you introduce to the people you employ. Yes it goes that far. Then the negativity creeps in.

 

Everyone told you this was a bad idea. And yet you did what you wanted to anyways. You followed your heart. And even you knew that starting your own business wouldn’t be all Band Baaja Baarat style business. Success is hard to come by in every case. You are stepping into the world so obviously people are not going to fall in love with you in a short while. Getting your business started isn’t just about you working hard and swimming to the top of your trade and dancing to all the tunes with utter joy and happiness. No. It isn’t easy at all. In fact the number of times you might not succeed will demotivate you to infinite times.

 

Every time giving up will be on top of your to-do list. Even the constant advice from well wishers for “go on, you will make it” will make you want to throw punches. In fact the level of frustration could get dangerously high too. You might start hating people who do not buy from you or who shop in a very limited manner with you. And all this while you will have no idea as to what you are doing wrong or how you could possibly get more customers to buy from you at all. You are giving your work everything. They why do people still not appreciate your hard work and buy from you often enough? Not even for a single second will you realize that maybe you are missing out on a very important aspect in your business.

 

Here, try to look at everything from the customers’ perspective. For you its your store, your stuff, your success. However, after some market research you will realize that a potential consumer has hundreds of other online destinations they could choose instead of you. In fact the probability of a random user landing on your site is very remote if you have just stepped out in the open and marketing is not very grandeur in your website establishment plans. So, then why would they buy from you? Yes. The question is not why not me? It is, why me? What is it about your online store that would make a potential customer shop there and not elsewhere?

You have got to have something that makes you stand out from the pack, otherwise, how are you ever going to stay in business? Call it vision or ideals for your enterprise and it all comes down to the same thing. Why should a customer choose you and not a competitor?

 

You have got to offer something so out of the blue and yet absolutely imperative a thing that people cannot resist. It could be something like eBay where you get the cheapest prizes on the weirdest stuff that you want to purchase, or myntra which offers you the best of dresses exclusively from the best of brands at affordable prizes. These again are a very tip of the iceberg type of specialities that you could have in your store. You could get more specific though, just do enough to envelope your business with a story that makes people feel linked to you greatly.

 

1. Your personal story

People want to know what you stand for. No. literally. What is it that gives you the strength to stand as an e-commerce store in a minefield of competition! They want to find out why you started in the first place.

They want to hear something absolutely mesmerizing. Beautiful and that which they think is really very awe-inspiring. Everybody started their business because well they needed money and ecommerce stores were the best way they could make that a reality. But the truth is people don’t buy the truth as much as they would love to buy a honey sugar coated story. It could be the truth or well lies too you know. Just enough to lure your customers so that they would pick you over the bazillion other sites in the market. People are affected by emotions more than you can possibly imagine. Actually if you do this part right and back your business with the perfect backstory people find you more appealing than ever. Its like sentiments have that impact on people where they can relate better to people. In fact, if you have an inspiration story, you have the perfect customer magnet!

 

Once you have the story, you should put it out on your blog or publicize it via social media on your page. It shouldn’t look like you are looking for their sympathy and forceful emotions. No. you are just putting forth a story, so don’t press on it too much. Instead, make your story famous by depending on it in the way you make sales. Utilize it to develop your store. Use your story as the centre and revolve your entire business store around it. Okay, not entirely revolve everything arund that inspirational story; but enough to get people to believe you and hence attach themselves to your store.

 

2. Materials, models and manufacturers

When people look at something, they see only two things. Quality and quantity. And that depends on what person you are referring to. Because, there are basically types of customers. One who either look at the brand and the type of stuff used in their products. They are quality-ridden ones. Who care about where their stuff comes from and what all goes into making that product. Then there is the other type of consumers who care about how much they get. They look for whether what they buy is worth their money or not. They believe in buying many features in the smallest and cheapest packet.

But a majority of internet buyers are usually a mix of both these features. Come to think of it, they want great quality as well as great quantity too. so if you want the right number of people to buy from you, you should give out the persona that you have the best of materials. This is not a USP kind of something; it is basically a kind of vibe that your e-business should preferably give out. Not only just make it look perfect but the end goods that you share with your users should perfectly be quality and quantity efficient.

 

3. Benefits and offers

This is probably one of the most neglected part with all of the upcoming e-stores. But the fact is with provision of the right kind of deals and offers on everything; you could get really easy fame and recognition amidst users. Of course they should not affect your profits and not look very zabardasti offers that don’t really cheapen anything. The mere reason Domino’s is now leading over Pizza Hut is because of their tons of deals and coupons that they keep distributing around!

Take a leaf from their cheesy book and use deals to your advantage. As a matter of fact other little details and services too add great value to your image as an enterprise. Be it great customer service with video chat for help or just a very accurate shipping industry.

 

Everything adds on to your image about which people slowly and gradually spread the word out and voila! You have growing fan-base with growing popularity.

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5 Ways to Avoid Unnecessary Obstacles on the Entrepreneur Path

 

Unlike the various fields where people know what is right and what is wrong, business is a twitchy profession. Twitchy, because there is no specific right or wrong in it. If it works for you its just great, and if it doesn’t then well it just doesn’t. so what do you do with something so umbalanced. You can’t really afford to invest all your time, money and resources in one idea and just lose everything if it does not fair very well with people. So before you take the trial and error method as your modus operandi for the job, stop and think. What if everything could be done without you having to fail much? Or at all? What if you know the right paths and that is where you tread when you work?

Well here are a few points that highlight some sure shot paths you should prefer to not take on the route to success:

1. Reasonable losses are reasonable

Even though I do claim that lesser the mistakes the better you are at your trade. But the thing about any trade is problems and losses are inevitable. You have no rule book to refer to and some stuff will just turn out to be a hurtful loss to your business at one stage or another. But don’t be too disheartened because you have to accept that aspiring entrepreneurs have more to win as compared to what they have to lose. But still the only way to combat the feeling of losing is to keep tabs. You should know whether you are losing a little more than when you are winning. Because if your ideas are falling on deaf ears and people are unable to relate to them at all; you need to change your thinking and approach to your work. So making mistakes is cool as long as its in a limit and helping you learn not drowning you in the pool of bankruptancy.

 

2.    Foundation Strength

Ideas, brainstorming, marketing: all of this comes later! Even before you begin, what is more important than everything else in your enterprise? It is having a sustainable idea. This is the basic spark i.e going to determine whether your business will light up or it won’t. In a nutshell it’s a big thing. Now what that idea is, how passionate you are towards it, what are your intentions to make it work? Everything is secondary. Your idea should have the basic capacity to sustain you. It wouldn’t be a good business if you open an expensive coffee shop (from the scratch) right next to Starbucks! It would be a fool hardy decision which will definitely only harm you. So think of the market, the competition, people’s tastes and whether you love your work or not. Bear in mind little things like that and once you come to a conclusive trade that ranks “above average” on all parameters, BAM you just go for it!

 

3.    Understand Yourself

This is probably one of the toughest and yet the most important steps when starting a business. Now look, when you are employed in a normal job; you have targets set for you. Your work, behavior everything stays related to your co-workers, managers, everybody. But in case of entrepreneurship all you do is surrounded by you. No one is controlling or listening to anything. Its just you. So you have to understand who you are if you ever want to succeed. There are undoubtedly many faults etc in every person but if one understands his own faults and capitalizes on his strengths there is no stopping him. And that is exactly what you should do if you want to reach the top. As a person and as a worker there is bound to be a particular set of characteristics that describe you. Some people work better under pressure, while some tend to crumble under deadlines. You will seemingly grasp your behavior with time, just always be attentive to your actions. And once you can pin point where you lack you can either Develop ways improve upon your weaknesses or hire the proper people to make up for the faults.

4.    Keep the Competition in mind

Entrepreneurs start off with full vigor and win successfully in the market. And when their profits seem to blur they keep bringing new stuff to the table. They blame themselves for not being up to the mark sellers and henceforth failing. But what they never realize is the fact that maybe its not them that is causing them to fail. They always fail to put the competition in the equation.

Most businesses start accidently but there are others who knew what they had to do even before you started with high school. I am not trying to freak you out or something. But you have to understand that in the beginning years you will not suddenly boom to zenith. The growth will be gradual and rather slow. You will have to be patient and devote yourself to your work without giving up everything in a huff! Pay attention to the competition and don’t let it get to your nerves! It is this competition that will help you come up with better ideas and help you progress. So learn while you grow is the mantra here. Be aware of the present and assess the future well. Understand the changes in the industry and make sure you come to adapt them (and still win too)!

 

5.    Keep a whether eye on the future horizon

This is one profession which as unstable as the whether. Yes, if you are starting a business you are sure to lose and win erratically. There is no finality or certainty in what happens. But we can’t just let fate’s mysterious design unfold before us and sit down sans action. No that would be the stupidest thing to do. So even if everything is muddled up and unsure of, we have to be in charge of however much we can control. Like for instance, if you are just interested in a small time enterprise without long term promises, you will try to function from your home itself. But in case you know from the beginning that you are up for the bigger fish, you will surely buy a small office and establish your business therein. All your set up will depend on what you expect from the future and which direction you wish to sail your boat. Even your sponsors and way of presentation should all be done while keeping in mind what you intend to make of your work in the near future. Of course short term goals are what keep us going, but a simple big plan is what will help us to succeed!

 

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