Tips To Promote Your eCommerce Website

In earlier times, when the concept of eCommerce wasn’t introduced to the world, selling products typically included managing a physical shop and having a local customer base. But with the advent of eCommerce, one needs to have an online store that requires promotions across the internet. Developing an eCommerce website can be one of your most profitable moves, but if you can’t market it effectively, then you might be in trouble. You would require smart marketing strategies for customers across the world to find your virtual store and shop from it.

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Omnichannel vs Multichannel. Which One To Choose For Your Business?

If you’re a social seller and have been a part of the eCommerce industry for a while, you must have come across the terms – multichannel and omnichannel. With various technologies coming into play in today’s retail landscape, it’s extremely crucial for business owners to get acquainted with the difference between the two terms. People often confuse omnichannel with multichannel and vice versa, however, these are two very different and distinct retail approaches even though both use multiple channels to reach consumers.

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Stop-Look-Go : Your Guide To Avoid Losses Due To Payment Gateway Glitches

When it comes to Payment Gateways, did you know that many sellers lose out on payments because of this one simple mistake? Payment gateways are also subject to technical errors which sometimes hinder payment completion.

Shipping products before receiving payment confirmation can cost you money! To avoid facing losses, it’s advisable to only ship products once you have received the payment confirmation for your order.

Stay aware and prosper!

How to Process Online Orders Infographic

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eCommerce Brand Awareness Strategy

How to Increase Brand Awareness Effectively [Strategy]

With the boom of eCommerce all across the world, the obvious question arises as to how small businesses create the brand awareness amidst the millions of business in the online space. While a bulk of the strategy deals with creating valuable content and maintaining search engine standards, it needs to be said whether these are creative enough to arrest the attention of the target audience.

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eCommerce Personalization

What is eCommerce Personalization and Why it’s Important

eCommerce is going through a big evolution where it is becoming a more personalized online store for its visitors from being a normal website with product listings. Today, online buyers do not feel overwhelmed when they visit eCommerce websites, showcasing multiple offers and discounts on different products and categories. As online users, people expect discounts and offers that are relevant to their choice of products.

And this is one of the reasons why many eCommerce businesses are adopting this concept of personalization, where they are making their online stores capable of personalizing the website content as per their visitors’ interest in real-time.

As per a study, nearly 40% of the online buyers left an eCommerce store they visited when they saw too many offers on different categories, but none of those were relevant to their needs and interest. This study clearly suggests that you might lose approximately 40% of your audience to other businesses as an online business.

What is real-time eCommerce Personalization?

When you dynamically change your website’s content with products, images, offers, and other details as per the interest of an individual online buyer, this process is known as real-time eCommerce personalization.

This improvisation in the user experience helps better product engagement, increased duration of the visits, and increased number of online orders.

What are some eCommerce Personalization examples?

You can do many things on your online store to customize the content as per your user’s buying journey, interests, and behavior. A few of these are:

Showing Relevant Products

You can show the most relevant products to online visitors based on their past search history. This improves your chances of getting them converted. People usually search for products that interest them, so showing them products based on their search history makes their visit a more engaging one.

Cross-Selling of the Products

When a user is looking at a product, you can show them another relevant product somewhere on the sidebar or at the bottom of the page.

Showing Relevant Offers and Discounts

You might be running different offers and discounts across multiple categories, but that doesn’t make sense for an individual user. These users are more interested in the offers that are relevant to their needs. It would help if you optimized your offers web page dynamically so that the discounts your users see on your eStore are based on their past search history.

The idea is to make your eCommerce portal as personalized as possible to find the most relevant products easily. This would improve your website’s engagement and help you increase your revenue.

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Logistics vs Supply Chain Management

Difference Between Logistics and Supply Chain Management

Logistics and Supply Chain Management (SCM) are both significant parts of the whole eCommerce process. Without both of them working effectively, the product will not be properly delivered to the end customer. So, it’s important to understand the meaning, similarities, relationship, and the difference between both of them and how do they contribute in the whole online business process from order confirmation to the final delivery.

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