Omnichannel vs Multichannel. Which One To Choose For Your Business?

If you’re a social seller and have been a part of the eCommerce industry for a while, you must have come across the terms – multichannel and omnichannel. With various technologies coming into play in today’s retail landscape, it’s extremely crucial for business owners to get acquainted with the difference between the two terms. People often confuse omnichannel with multichannel and vice versa, however, these are two very different and distinct retail approaches even though both use multiple channels to reach consumers.

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