How to Write Great Content for your Ecommerce Site

Get Your Content User-Ready!

Once upon a time when selling and shopping was done hand to hand and personally, everything was very different. The stores that sold most were the ones that employed the smartest and most creative salesmen and saleswomen. People could relate more to the good representatives of the stores and hence preferred shopping where the shopping was made easy by well rehearsed, prepared salesmen. Now of course, e-commerce is the shopping mall and if you want to purchase groceries, you are more likely to be on the internet than the store-next-door. But even though the medium has changed, the process remains similar. People still perceive the products on face value and make purchases on the basis of what they like.

A big part of your store’s success is dependent on targeted traffic. So imagine potential customers scrolling your online shopping store looking for what they want to buy. They will check the pictures and the content of the products they wish to purchase. Content management might not seem a topic worth discussing but somehow it is what brings audience to your store. Bear in mind that many people will come to your site for information to research a potential purchase. If you can provide all the information they need about your products but also entertain and add value they didn’t expect, you’re much more likely to convert visitors to buyers. If you really wish to get properly aimed viewers to buy from you, maybe its time to give a second thought to the content that you write for your site.


1. Understand what needs to be done

First you require to realize that ‘content’ doesn’t just cover write ups that talk about how great you are or what you provide. It is not just blog posts, flowery text in your site and YouTube videos. It covers pretty much everything on your store, including links to other sites and user reviews.

You are in control of all those aspects of your store and therefore you can control how visitors perceive you and what they say about it on social media and elsewhere too.


Product Descriptions

Adding detailed, useful product descriptions should be the first step of your content strategy. Do not just use the manufacturer’s description. That is going to make you the most boring site in the universe. And people don’t like sites that do not put effort in thir work. If you just state facts and not beautify and enhance your content quality (because you are so lazy), you are the only loser. Provide at least a few sentences and make sure you put effort and care and attention into making it as good as possible – a great product description could be enough to tip the balance that turns an unconvinced browser into an ‘I must have this’ buyer.


User Reviews

User reviews are a brilliant way of generating a large quantity of unique content on your store. User reviews are “the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years.” Yes, you are not creating this content yourself but it is part of your site. And it is possible that people read it more voraciously than your product descriptions. Because there is something very genuine about people’s views that is worth trusting by people.

It’s important therefore to make it easy for customers to leave reviews on all of your product pages and to encourage them to leave a message after the purchase has been made. You can surely enhance your ratings if you nail this part right.


2. Quality determines who you are

When I say the content should be written well, you have to understand I am asking you to “write well”. Not boast or brag but come up with such stuff for your site that brings you good amount of sales. Web visitors want useful information about your products, not a sales pitch. Make sure your content is relevant, consistent in terms of tone and of a professional quality which symbolizes your image in the business field.

Pushing products too hard could be seen as a sense of desperation so don’t do that either. The casual browser expects a technically and literally enriching experience when he views what he is going to buy. So it should give a charming vibe which says that you will be a good choice and purchasing from you is the best option at hand. Also while you are at it, people don’t like all text and no facts either. You are expected to include information such as prices and product benefits, so try to find a good balance between the two.

Think form a user’s perspective. Keep users’ needs in mind and you can’t go wrong. They want to know why you are the best. Why your products work and exist perfectly and why going with you can never be wrong.



3. Presentation Matters

The competition is way too highly spread today. Specially in a field like e-commerce, there are uncountable number of stores all trying to grab users’ attention and making promises that just cannot be refused. What do you have to offer that puts you ahead of the herd? What if you too put up the same stuff on the web as every second site?

Now everybody, undoubtedly, more or less have the same products to sell in their stores. So how do you stand out? You can’t surely give away free stuff or do something that endangers your profits. So presentation is what will make all the difference here. If you can add personality or present product information in an entertaining way, you will stand head and shoulders above everyone else who are merely putting out mediocre content. You might not realize this, but buyers always prefer dealing with people with businesses rather than businesses with people. So bring up your reputation so that you are worthy of attracting more potential customers.



4. Make Sure It’s Search Engine Friendly

Search engine optimization is the vanilla flavor of the ecommerce ice cream industry. Everybody just loves it! Okay this might sound like a cheesy comparison, but believe me, SEO is the one thing that every seller wants in his favor.  After all not everyone is eBay and fame does not come by all that easily in e-commerce. So your enterprise remains insanely unknown until people “stumble” by your site. And you can’t really fall back on luck for business to prosper. So always make sure that you do a keyword research when you are beginning to write. Once you know what keywords you want to rank for, it makes planning content much easier and your customers will feel that you are speaking directly to them, increasing engagement and trust.


5. Make Sure It’s Shareable

Shareable content means not only that people will want to share it with their friends and social media followers, but also that it is presented in a format that is shareable.

Videos and detailed how-to blog posts are great for this, as are special discounts. A good rule of thumb is to create content that visitors feel good about sharing as it makes them look good to others.


How to Write Great Content for your eCommerce Site

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Are shipping issues sinking your business?

People differentiate way too much between brick mortar businesses and the online e-stores. But the fact is that there isn’t much demarcation. I mean, basically they are both here to sell and work for the needs of customers. Then there is the common motive to earn and establish their trademark. The medium of projection and appealing to people is obviously different but the work and existence is mostly similar. But in this working there is one thing that sets the two bodies apart from each other. Even though the buying is same but the selling of shopped stuff is where the difference increases.

Supermarkets and shopping malls don’t have to worry about supplying stuff to their customers. Once the sale is made, people pay and are then free to take their stuff.But in e-commerce one of the biggest factors that attract (or equally scare people away) is the quality and standard of shipping. As e-commerce store owners you need to work on the details of how you manage your shipping. And this is not just one department like technical groups that you can assign to a bunch of talented people and then forget about. Shipping is a whole new story that requires a ton of thinking and an entirely new strategy to keep buyers interested.

Is the shipping cost exceeding shopping cost?

One thing that people all around the world loathe is when they have to pay for services. And what could top the hatred more than a situation when the services cost more than what they are actually buying. 55% of online shoppers have dropped a shopping cart in an online store because the overall price of the product plus shipping was “too high” for them. Don’t expect to be a top seller if your customer has to pay more to get the product delivered than the actual price of the product itself. You might protest that shopping costs and people should be practical while assessing the costs! But the truth is people don’t care if you are shipping from Los Angeles or the Mumbai port. So according to them shopping is your headache and not theirs. In this case make sure to keep your temper and be calm headed. Now offer your customers a handful of different shipping options with varying prices and delivery dates for reducing their costs – the UPS, FedEx, DHL or USPS can be great partners in such cases. They are huge established shipping brands, partnering and working with whom will be very helpful to your customers’ towering costs.

Order value to qualify for free shipping is too high

Now the offer you provide may be of the type where shipping is free for over an amount of purchase price. People try and line up stuff in their carts to reach that price and hence get free shipping (towards which they are a little too inclined). But sometimes clearing this order value for shipping is as high as the GATE cutoff or the IIT margin! This probably infuriates potential customers to a limit that they might bang our head or something if they come by us at all. So many customers drop their carts and leave the online stores (ditching their deals and goods) just because their total purchase price didn’t qualify for free shipping. Now this could be because the value mark your site sets is probably way too high for most customers. After all not everyone buys month full of stuff in one go while shopping online! You should give a little lag in this detail whilst you are designing your store. Because frankly, what we really want is customers and if they run away then the entire process is in vain. It would thus be better to put the optimum purchase price of Rs. 2000 or something around that is sufficiently high and yet affordable by most shoppers. Of course that is just an estimate figure. What you sell will determine the optimum price value greatly. So you may use tools like Analytics to work out what suits your site.

Shipping costs listed too late

I know we are all grown ups now! But that goes right out the window once people are putting in their money. They want genuineness and the truth. So if you do anything that makes them even remotely doubt your authenticity they are going to run like wild men screaming “FIRE!” Now spamming or fake stuff/promises via your business are big issues. But I’m talking a little smaller here. Smaller; yet equally potent in causing harm to your shoppers’ base. During the dealing (i.e. when the purchase is being placed) people like to know everything beforehand. They don’t want to be kept in the dark for any amount of time. So don’t make the mistake of not including all the details!

If you do not specify shipping costs before the deal is struck, you are about to get a lot many complains than you can imagine. In fact again, if the customer proceeds to checkout and only then learns that he will have to pay the same price for shipping as for the product (or something similar), they’ll probably just leave. The communication is of the essence here. You know people will have to pay so they will obviously be more careful and hence want to know more. So unless your shipping is free or insignificant stop delaying your information. Be it free shipping or minimum order values just stop trying to hide values from customers! They don’t appreciate it, EVER! However if you do appear utterly honest, this might work for your favor. There is the obvious fact that people will start praising your work in front of other people. Which will definitely encourage traffic. But existing customers too will dwell into some additional purchases. If they already know how much they’re going to pay for shipping they might want to make it their money’s worth by adding some additional products to the cart. This will increase their total sum a little but they do save on the shipping charges that in an alone sale would be higher than before.

Delivery date specifications

Sometimes when the delivery process is availed to, the sellers just leave it be. No details, no information. Just a thank you message and an unspecified promise that your stuff will reach you soon. Of course it may reach a little late or soon as of the date you predict. Of course! This is the muggle world with its anomalies! But if you don’t give even a single tentative date to customers they tend to get edgy. Nearly a quarter of your potential customers will choose to ditch buying from you if you do not provide them with the details that they are entitled to know. Which is the expected date of receiving their purchased orders. Not only is this assurance but if you do not give a date to the people they see it as a sign of unreliability. When the essential details like such go amiss people look at your work with a suspicious eye. They feel like you are fooling them or rather that you will go missing once the payment is done! I know for a little detail like that people tend to overreact more than you can think! But why take a risk at all? Some people might risk and still order your products, but some won’t – indicating the expected delivery date before checking out won’t hurt in any case.

But while we are discussing the delivery date, make sure you don’t delay too much. I mean, 3-10 days is okay for shipping. But beyond that again makes people feel you packed your bags and left town! So offer them multiple and varied shipping options so that they can rely on accountable brands instead of cursing your firm’s work.

Are Shipping issues sinking your Business

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Top 3 loopholes to fill in your e-commerce site

Okay so you just read about Steve Jobs and feel inspired beyond measure. Just did a workshop that tells you everything about online marketing. Now you have come up with a great idea that you just can’t wait to share with the world. You can’t wait to get in the market and blow it away with your fire. An inception, in form of a business plan, is done and you’re ready to get going. Get your online store started and let’s sell some goods! But hold on, is this enough? An idea, a bright mind and infinite love of work etc. Something to consider is the vast number of ecommerce stores out there. With budding technology and the internet’s accessibility, almost everyone is capable of opening and running an online store, but only a select few run a successful and profitable one.

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5 Ways to Avoid Unnecessary Obstacles on the Entrepreneur Path


Unlike the various fields where people know what is right and what is wrong, business is a twitchy profession. Twitchy, because there is no specific right or wrong in it. If it works for you its just great, and if it doesn’t then well it just doesn’t. so what do you do with something so umbalanced. You can’t really afford to invest all your time, money and resources in one idea and just lose everything if it does not fair very well with people. So before you take the trial and error method as your modus operandi for the job, stop and think. What if everything could be done without you having to fail much? Or at all? What if you know the right paths and that is where you tread when you work?

Well here are a few points that highlight some sure shot paths you should prefer to not take on the route to success:

1. Reasonable losses are reasonable

Even though I do claim that lesser the mistakes the better you are at your trade. But the thing about any trade is problems and losses are inevitable. You have no rule book to refer to and some stuff will just turn out to be a hurtful loss to your business at one stage or another. But don’t be too disheartened because you have to accept that aspiring entrepreneurs have more to win as compared to what they have to lose. But still the only way to combat the feeling of losing is to keep tabs. You should know whether you are losing a little more than when you are winning. Because if your ideas are falling on deaf ears and people are unable to relate to them at all; you need to change your thinking and approach to your work. So making mistakes is cool as long as its in a limit and helping you learn not drowning you in the pool of bankruptancy.


2.    Foundation Strength

Ideas, brainstorming, marketing: all of this comes later! Even before you begin, what is more important than everything else in your enterprise? It is having a sustainable idea. This is the basic spark i.e going to determine whether your business will light up or it won’t. In a nutshell it’s a big thing. Now what that idea is, how passionate you are towards it, what are your intentions to make it work? Everything is secondary. Your idea should have the basic capacity to sustain you. It wouldn’t be a good business if you open an expensive coffee shop (from the scratch) right next to Starbucks! It would be a fool hardy decision which will definitely only harm you. So think of the market, the competition, people’s tastes and whether you love your work or not. Bear in mind little things like that and once you come to a conclusive trade that ranks “above average” on all parameters, BAM you just go for it!


3.    Understand Yourself

This is probably one of the toughest and yet the most important steps when starting a business. Now look, when you are employed in a normal job; you have targets set for you. Your work, behavior everything stays related to your co-workers, managers, everybody. But in case of entrepreneurship all you do is surrounded by you. No one is controlling or listening to anything. Its just you. So you have to understand who you are if you ever want to succeed. There are undoubtedly many faults etc in every person but if one understands his own faults and capitalizes on his strengths there is no stopping him. And that is exactly what you should do if you want to reach the top. As a person and as a worker there is bound to be a particular set of characteristics that describe you. Some people work better under pressure, while some tend to crumble under deadlines. You will seemingly grasp your behavior with time, just always be attentive to your actions. And once you can pin point where you lack you can either Develop ways improve upon your weaknesses or hire the proper people to make up for the faults.

4.    Keep the Competition in mind

Entrepreneurs start off with full vigor and win successfully in the market. And when their profits seem to blur they keep bringing new stuff to the table. They blame themselves for not being up to the mark sellers and henceforth failing. But what they never realize is the fact that maybe its not them that is causing them to fail. They always fail to put the competition in the equation.

Most businesses start accidently but there are others who knew what they had to do even before you started with high school. I am not trying to freak you out or something. But you have to understand that in the beginning years you will not suddenly boom to zenith. The growth will be gradual and rather slow. You will have to be patient and devote yourself to your work without giving up everything in a huff! Pay attention to the competition and don’t let it get to your nerves! It is this competition that will help you come up with better ideas and help you progress. So learn while you grow is the mantra here. Be aware of the present and assess the future well. Understand the changes in the industry and make sure you come to adapt them (and still win too)!


5.    Keep a whether eye on the future horizon

This is one profession which as unstable as the whether. Yes, if you are starting a business you are sure to lose and win erratically. There is no finality or certainty in what happens. But we can’t just let fate’s mysterious design unfold before us and sit down sans action. No that would be the stupidest thing to do. So even if everything is muddled up and unsure of, we have to be in charge of however much we can control. Like for instance, if you are just interested in a small time enterprise without long term promises, you will try to function from your home itself. But in case you know from the beginning that you are up for the bigger fish, you will surely buy a small office and establish your business therein. All your set up will depend on what you expect from the future and which direction you wish to sail your boat. Even your sponsors and way of presentation should all be done while keeping in mind what you intend to make of your work in the near future. Of course short term goals are what keep us going, but a simple big plan is what will help us to succeed!


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List of Niche Marketplaces in India – Sell more online today!

Several of our customers ask us how they can boost their online sales. Will selling on marketplaces in India help?

While the obvious answer seems to be selling on large format marketplaces, you’d be surprised at the conversion you can get from smaller marketplaces that are specific to your product niche!

Marketplaces in India

Marketplaces in India

Checkout some of the coolest marketplaces in India and try to sell.

Niche Marketplaces:

  1. Shopo
  2. Craftsvilla
  3. IndiaTimes
  4. Rediff Shopping
  5. 24hoursloot
  6. Art For Everyday
  7. Aporv
  8. Nethaat
  9. Unwrapindia
  10. Quirko
  11. Red Patang : Caters only to North American buyers
  12. Fashion at Click
  13. Egully
  14. Timtara
  15. Mirraw
  16. Fabfurnish
  17. Shop Inonit
  18. Shopick
  19. 3 Closets: Curators of Fine Fashion
  20. First Row
  21. Indiologie
  22. Its Handmade
  23. 6Y Collective
  24. Pepperfry
  25. Nineteen
  26. Rangiru
  27. Tadpole Store
  28. Style Tag
  29. Young Republic
  30. Craffts
  31. We Style
  32. Storrz
  33. Koovs
  34. Zaarga
  35. Aniika: Only caters to US buyers
  36. 48Craft
  37. CraftVille

You can choose multiple marketplaces whose audience matches with your product category.  Always remember, the more the merrier! If you think we have missed to mention some of the best & niche marketplaces in India, do let us know.  You can add your suggestions in the comment box below and we would be happy to update the list of marketplaces in India.

Did you find the article  “List of Niche Marketplaces in India – Sell more online today!” useful? Do write to us…we will be waiting.

Stay fuelled up!

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