How to Find Great SEO Keywords Using Google’s Keyword Planner Tool

Find Keywords Using Google’s Keyword Planner Tool

Everyone in eCommerce is competing for that extra chunk of customers. Google Ads are too expensive, Facebook doesn’t convert that well… what can else can you do?

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mCommerce in India

Mobile Commerce refers to wireless electronic commerce used for conducting commerce or business through a handy device like a cellular phone or tablet. It is also said that it is the next generation wireless e-commerce that needs no wire and plug-in devices. Mobile commerce is usually called ‘m-Commerce’ in which users can do any sort of transaction including buying and selling goods, asking for any services, transferring ownership or rights, transacting, and transferring the money by accessing wireless internet service on the mobile handset itself. The next generation of e-commerce would most probably be mobile commerce or m-commerce. Presuming its wide potential to reach all major mobile handset manufacturing companies are making WAP-enabled smartphones and providing the maximum wireless internet and web facilities covering personal, official, and commerce requirements to pave the way of m-commerce that would later be very fruitful for them.

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Want to sell more? Hack your customer’s brains (pun intended)

Its probably one of the most obvious things to say but sales is always about the second person. The buyer is always on the top and the seller always a step below just replying to the needs of the user. And yet somehow it’s the seller who has to do the more work and keep the consumer happy and satisfied. He has to understand what the user wants and cater to his every need in a jiffy.

 

Today lets discuss a few tips that take a sneak peak into the minds of our customers. Once we know what they are thinking, we know how and what they want.

1. Do not offer too many choices

Well we all know about analysis paralysis, where you can’t pick anything just because there is too much to choose from.

 

The person usually walks away from your site frustrated and confused because he came to buy five things but he is no longer sure whether he wants to buy five or twenty five now! He can’t choose one thing particularly and hence he just quits in anguish. That is “Analysis Paralysis.” Yes, they just have a term for everything now! Exasperating, isn’t it!

What does that mean exactly? No I am not suggesting that of the 50 products you are selling, you eliminate 45 of those and leave only 5 products to buy from on your page. That would be stupid and really weird for your site.

Here comes the method of the breadcrumb search. Here you pick one path and then move on to one path in that chosen path. Then choose another path in that chosen path and so on until you arrive at the product you wish to buy.

You categorize different brands under a limited number of choice umbrellas. Instead of telling people “here’s all of my stuff,” you say, “here are 5 categories of stuff.” Pick which category is right for you, then pick the item in that category that’s right for you.

Look at it like a Supermarket. When you walk into the store, you know there’s a fruit/vegetables area, a meat area, a dairy area, and so on. In each little section, there’s thousands of products to choose from. But they make the decision easy on you by tossing them into similar categories.

Online the same thing applies.

When you’re designing your site, don’t simply share 1 million different categories of what you want to sell. Instead, focus on the “main” areas of your items and let the users choose accordingly.

 2.  Visual Recognition

Did you know color can increase brand recognition by 80%? And brand recognition directly links to consumer confidence? Well it is rather silly if you ask me but it is also true!

Every user has a sort of visual frame of reference whilst assessing any website they visit. Some colors make them comfortable and sure about the site while some are just plain dry offs that users cannot relate to or more importantly trust very well. Not only colors but pictures and images that one can easily understand are definitely a very useful tool in grabbing the eyes of potential customers. They would rather go for something their eyes approve of than reading a description and taking it as per the word.

So appeal to this sense and sales will grow manifold without a doubt!

 

3. Mystery enhances your consumer base

Sometimes when a company surfaces on the news or the internet regarding some really surprising piece of news which is completely out-of-the-blue, we usually ditch everything and just go check that site out. We really want to know something new all the time, you may call it hunger for gossip but frankly its just human curiosity.

Take for instance Apple, that is one of the most secretive companies ever.

Haven’t you seen loads of websites dedicated to speculating about Apple products, Apple features, and anything else that’s Apple?

Well their secrets create mystery… which in turn sparks speculation in the blogosphere… which leads to free publicity for Apple… and thus more sales.

So do you have a “secret formula” for your company or an exciting piece of news that might make people gasp in awe as “Whoa! That is really trendy. I guess I should give these new creative minds a chance to impress me!”  You could also have a proprietary way of doing things. If so, instead of being forthcoming and revealing the entire magic, withhold some information and watch your fans speculate… thus sending you more sales.

 4. Enemies are Important

When you’re using the web to generate leads and sales, you have one main goal… and that’s to make your customers absolutely love you.

But that love comes with a price. When there are people who love what you do, there will be people that hate what you do, too. I know this sounds dramatic, but it’s true.

I know changing people’s minds is damn near impossible, so instead of wasting time trying to “change” someone, I go after the people who already like me… and focus on making them happy.

But what does this have to do with getting more sales?

That part is easy.

If you nurture your best customers and readers, they’ll turn into evangelists. They’ll turn into your street team of people who tell everyone to read and buy your products.

But where does the enemy part fit in? That is actually the tricky part.

 

The thing is, you don’t need a physical enemy, you need to be against a belief or an idea.

Solidifying your unique selling proposition is as much about deciding who your ideal customer is not as much as it is about defining who they are.

You’ll never find your true voice without something to stand against. This doesn’t have to be another brand, but in order to divide your ideal customers into your “camp,” you need to be against some ideal, belief, or perception, the way Apple was against “boring” PC users in their ads.

Want to Sell More on eCommerce

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So you wanna compete with Amazon huh?

So, the big dog of e-commerce is here. Amazon.com, the world’s largest online retailer, has made an entry into the fast-growing Indian e-commerce market with its Amazon.in. Pretty good news for customers across the country. But for a small online retailer, life has just got tough, especially when you are just starting out. Whatever you may speak, deep in your heart you know that customers might be picking from giant stores in the industry like Amazon and others. They seem more appealing to your customers with their great offers, free shipping, large product selection, lowest prices and more.

 

So how can small merchants compete with such a giant? There seem only two possible ways.

 

1. Be the expert

Amazon sell spoons, but the big advantage that we do have is that Amazon has lakhs of other products and they probably don’t spend a lot of time thinking about spoons. Your website on the other hand can be dedicated to spoons and that gives you a big opportunity to do something a little bit different. Ensure that you become an authoritative source to go to for products in your category. You can brand yourself as an expert in your field. Through your website, support and marketing you can build an image of the most authoritative source for a particular product.

 

2. Don’t compete!

If you can’t compete with Amazon, then don’t. You are not the size of Amazon, so don’t compete with them. If you can’t give the cheapest prices, can’t give quick and free deliveries, how can you make any money? If every small business in the country tried to compete with giants like Amazon, there would be no small business around. But, there are and they continue to thrive. I know that sounds not-so-great but, you would be amazed to know that if you write a very very good product description with photos, videos, manuals, reviews etc., then pricing has very little to do with it. (And that has been proven time and time again) One mistake, that I see people making every day on eBay or on a similar website is that they are not even bothering to write a product description. They list the product specs and throw up a picture and expect it to sell. Product description is very important. While writing the description, you should remember that  you just not list features directly from the manufacturers. Features don’t sell, benefits do.  Features talk about what a product has or does, but a benefit describes how that product adds value to your life or makes it easier. Your retail store could probably also add some even more niche products that Amazon doesn’t have, although the profitability of such items could turn out to be limited. The more you can differentiate from Amazon, the better off you are. Local retailers need to focus on stocking more locally produced items or uniquely distributed ones so they aren’t competing on price directly.

 

You should accept that Amazon and other big guys are mammoth players. By accepting and understanding the magnitude of their presence, you’ll be better equipped to leverage your own strengths on the battlefield.

Compete with Amazon

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How to Effectively Manage Shipping

On the front every e-commerce site is judged by the beauty of the designed site and the technical features it incorporates in its working. But behind the stage what really matters is the quality of the delivered products. And that final test of every site is evaluated upon the strength and finesse of the packaging, because it is the condition of the arrived goods that determines the credibility of the site.

The first step is recognising what type of stuff you are dealing with. You should know the obvious specifications, i.e. the size and the weight of the goods. Now, choose a box strength that is suitable for the contents you are shipping. Following specific Box Strength Guidelines will help ensure your package is of adequate strength to provide sufficient protection.

Any other important information like Fragile, Perishable, Toxic, Inflammable and Electronic should also be noted carefully. And goods of the same type should be sorted together.

Once you know what kind of stuff you are dealing with the packaging can now be determined easily. First we work on the outer packing. The most common are the corrugated boxes which are basically just hard cardboard boxes. They can easily load stuff like books, tools, pictures, basically anything i.e. a “flat” item. They have amazing stacking strength and can keep stuff from the mightiest of falls. Then there is the non-fragile stuff that can be loaded in the courier envelopes which are just basic packages without any cushioning etc. For all the fragile stuff like electronic materials including laptops, phones, pen drives or medical supplies like medicines, dental etc you should go for padded boxes. These padded mailers have excellent cushioning and they absorb majority of the shocks felt on the way to the delivery. Although they are absolutely useless for something that can be easily crushed as they have almost zero stacking strength.

Once the basic outer packing is done we concentrate on the inner packaging. The best cushioning is the bubble wrap. It is the most perfect and versatile protective material possibly known to mankind. Yet it fails to limit movement and is ineffective in case of lightweight and breakable items that can be transported safely only when they stay in one place. For such items that require to be kept in one place the most apt padding material is engineered foam. It fills any amount of space with great ease and provides excellent cushioning.

If you take the time and care to utilize the proper inner and outer packaging, but use a sealing method that fails, your package will ultimately fail as well. Therefore, properly sealing your package is just as important as the inner and outer packaging. The best type of tape is duct tape and frankly there is almost nothing like it. For handy and lightweight items though, pressure resistant tape is preferable.

Lastly after all the general limitations of the carriers are satisfied, you should determine how you would like to ship your package. It should be noted that there are no specific preferences towards any mode of transportation. Therefore, your decision of carrier should be based on your understanding of shipping rates and the available modes of shipping.

Once all this done just put the correct delivery address on your packed item and do provide package orientation details like “fragile” if necessary.

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