Top 10 Must-Have Features Of An eCommerce Website

An eCommerce website is essential for running an online business. However, it is equally important to have one with all the important eCommerce features to assure success. A good eCommerce website will offer all the means to the customer and the merchant to help them get involved in a fruitful transaction. Here are the top 10 features for an eCommerce website which you should look out for:

Shopping Cart

This is an integral part of any eCommerce store, the shopping cart. This is where your end consumers store their products to continue with the checkout process. A flexible cart allows both the guest user and registered user to checkout. In comparison, the guest checkout does not require the user to sign up on the site, hence making the process faster.

Payment Gateway Integrations

A good eCommerce website gives you the option of integrating with diverse payment gateways by not limiting your choices to a selected few. It is an integral feature of eCommerce websites that can make or break the customer experience. Shiprocket 360 comes with pre-approved payment gateways that you can easily integrate with your online store.

Order Management

A wholesome order management panel simplifies the merchants’ task to get the deed information regarding buyer cancellation, refunds, COD order verification, exchange order status update, and more. The panel helps the merchant manage his order fulfillment and oversee the completion of the same.

Security

This feature is one of the most important feature as it ensures that no crucial data such as credit card information is saved and for all prepaid shipments the checkout is carried out through a secure payment gateway. The passwords are hashed and not stored in a readable format. All web pages should be protected by SSL. The servers are secure and protected using state of the art services.

Scalable Infrastructure

Your hosting infrastructure should be able to scale as you get more and more traffic. A higher latency leads to drops in transaction rates and leads to loss of marketing dollars. CDN should be used to improve the website’s performance and to manage the products online. It also provides excellent uptime, ensuring that the website is readily available everywhere and at any time.

Mobile Compatibility

Great eCommerce websites usually offer three types of solutions for mobile compatibility. First is ensuring that the mobile view is responsive and properly accommodated according to the device. The WAP is a mobile-specific template which optimizes the website in size and generates less loading time. API’s for building mobile apps is essential since everyone now likes to browse via phones. It is one of the most relevant features of eCommerce websites as it drives engagement and visits on a relatively large channel.

Reports and Analytics

The reports should be available as exports which contain detailed information regarding the orders, customer database, and product reports in terms of catalogue. It is quite useful for analyzing the growth of the business. The websites should be pre-integrated with marketing tools and analytics to better market the brand and read reports about the performance of the store.

Logistics integration

Integrating logistics services allows not only seamless shipping but also ensures that the merchant and the consumer get real time courier updates along with order tracking capability. This allows the user to manage shipments from the same panel instead of approaching the courier partners separately.

Shiprocket is a platform that can help you with shipping across 26000+ pin codes, at the cheapest rates starting from Rs. 22/500g. The best part is that Shiprocket has integrations with 17+ courier partners. This gives you a wider pin code reach as compared to shipping with a single courier partner. Also, you can manage undelivered orders from an automated NDR panel that you find in the app. Furthermore, you get a customizable tracking page that gives the buyer a chance to give their feedback on undelivered orders and also take quick action on them.

Communications and Regular Updates

Provisions to send and receive timely notifications regarding your orders are available on the panel. This way a merchant can keep his customers informed about the status of the order and receive the same via the system.

Content Management Systems

Content Management System is used to manage the website content such as, Logo, banner, Footer links, Policies,  and Products from the back end itself.

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Usually, it is the small-scale businesses that do not use any form of eCommerce platforms. According to a survey published by SurePayroll in their monthly Small Business Scorecard, it shows that only a meager 26% of small business owners agree to use eCommerce platforms or have their own sites. On the other hand, 74% of small businesses say that they do not find any need to make use of eCommerce platforms for their business.

In most cases, a number of business factors play a significant role in determining whether at all a business will switch to an eCommerce platform. For example, the location and the target audience are two defining factors regarding the same. Most of the small-scale businesses operate within a small location and so their target audience is also limited. As a result, they do not feel any inclination to reach a wider audience through eCommerce.

Rather, they depend on conventional marketing mediums like word of mouth or local classified ads to promote their products. If a small scale entrepreneur opens a shop in a convenient area of a locality, it does him quite good as lots of people will automatically walk in there and start buying.

Secondly, most of the small-scale businesses do not have a huge product base and so they do not find the need to reach the wider audience. In most cases, their products may be even based on the tastes and preferences of a particular geographical area where they are located. As a result, there is no need for an eCommerce platform to promote the items.

Last but not the least; budget plays an important factor for businesses when it comes to eCommerce. In case of small businesses, they would rather prefer to have a small brick and mortar store rather than a website. They mainly depend on the regular customers who walk in and shop rather than tech-savvy users. Moreover, small-scale businesses prefer cash transactions rather than electronic transactions.

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