6 ways to use coupons, deals, offers and discounts to drive revenue

In today’s time, almost every company in the industry is competing with each other for business. All of them use a couple of methods to accelerate sales and revenue. One such method is adequate use of coupons, discounts, deals and offers. Coupons are a means to improve the loyalty of the customers. They ‘pull in the business.’ Over time, coupons have gained substantial popularity and acceptance amongst insightful marketing managers. Advertising Age which is regarded as the Bible of the Advertising Industry concludes that over 87% of the shoppers use coupons when shopping.

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Accelerate Your Success Exponentially By Being In The Company Of Right People

It is an old revelation that being in the company of high thinkers and masterminds can boost your chances of being a successful person. Even in the much acclaimed, all time self-help bestseller, ‘Think and Grow Rich’, the power of a mastermind group is explained in depth. Being successful involves a lot of factors and the company of people we belong to plays a huge role. Our thoughts get altered depending upon the people we interact daily with.

company-of-people-image1

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Significance of Virtual Reality In The Modern World

Virtual reality has stepped aside from the world of technology and has entered new realms. For instance, the concept has caught up with the consumer household, and no longer is it restricted to the technology enthusiasts. The meaning of virtual reality and how it has taken the world of technology by storm is to be understood before you know its significance.

Virtual Reality is a new and cutting-edge technology that has crossed the barriers to enter into different industry verticals. Simulating a physical presence in the real and imaginary world is one of the major aspects of virtual reality. This technology has lifted the gaming world to the next level. For instance, creating imaginary characters for playing games in the real world is one of the best features of this technology.

Although much has been said and heard about virtual reality, the truth is that it is extensively used in marketing online games. Surprisingly, it has also stepped into the field of real estate, which states the popularity of this technology and its sudden rise. Thus, virtual reality is not about creating a unique effect in the world of games, but the benefits have extended to other fields. Take a quick look at the following points.

  • Virtual reality allows the business owners to envisage how changing the decor of office can alter its appearance even before the actual change takes place.
  • Due to immense marketing potential of this technology, a lot of businesses have jumped into this bandwagon.
  • For instance, motion tracking and 3D effects have led to the rise of this technology.
  • VR has benefited businesses unlike the other technologies that die out after some time. Considering the present situation, this technology is likely to stay for more time than the predictions.

Marketing campaigns

For digital marketers, virtual reality has enhanced the awareness among the users. The following points will illustrate.

  • VR experience is more enriching than the traditional modes of media and has led to new generations.
  • Successful marketing campaigns allow the companies to tread more miles and not just thrive in the business.
  • With features that create greater impact on the users, virtual reality has transformed the world of media and marketing. Virtual reality headsets have taken the world by storm. With VR businesses have experienced a change wherein you can envisage holding a meeting with your prospective clients for showcasing your products and services.
  • Training sessions are more complicated than you can imagine but it possible to make it more appealing with the introduction of VR. Nowadays training sessions can be recorded with this technology.
  • Conferences and meetings are likely to witness happy endings with virtual reality and unpleasant confrontations can be eliminated to a great extent with the advent of this unique technology that transforms events to a virtual world.

The VR Experience and its Benefits in Business

VR experience has gone up suddenly during recent times as people have realized its benefits and usability. Imagine a scenario in which a business is to convene an urgent meeting involving all the staff. However, when most of the employees in the office work from home and or move out for business developments, the benefits of VR come into effect. Thus, the entire staff in a company can come together for the meeting without physical presence.
Virtual Reality has revolutionized the world of technology due to its benefits. Businesses have realized that it is a new avenue that can help them communicate with people across the globe without spending money to travel to the destination. A technology that has helped businesses reduce their overhead costs can cross the barriers and help businesses reach the pinnacle of success.

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Celebrate World Ethnic Day With These KartRocket Stores

Today, we all are celebrating the first “World Ethnic Day.” This is a simple way to cherishing our diversity as One World. It carries a simple message of coming together to wear, eat and celebrate in a traditional way. In order to create awareness and connect you with your roots, here’s some of our online store, which will get you back to your roots and its memories with their vivacious products.

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correct social media

Are You Using The Correct Social Media For Your Brand?

Ever since the birth of Social Media, the world has come a lot closer. In this Global village keeping in touch with your close ones has become a piece of cake. Although, Social Media was originally introduced for social interactions, it is now largely used for other purposes, business being one of them.

Initially there were just one or two social media platforms like Facebook, Twitter etc. But today, there are countless platforms especially customized for specific purposes. Like for photograph addicts Instagram is perfect. Individuals who wish to interact for business, LinkedIn will do the job and many more

Social Media is the new advertising medium, which is not just free but also accurate. There is not a single brand which does not have page on Facebook or an account Twitter. And why not? You can showcase your work, make announcements, announce upcoming products and interact with your audience. It is the best way to publicize your brand.

But why is it so important for brands to be on social platforms? And most importantly, which is the correct social media for your brand? Of course the smaller brands need publicity and advertising but what about the already established brands, why are they putting in constant efforts to be a part of the social wave. This is because of two huge reasons.

ONE. People constantly interact on Social Media. This means brand visibility and awareness is obviously more. If big brands do not jump into this interactive sea of the internet, then they will be washed out by others.

TWO. Search Engines like Google give a better page rank to brands that are active on social media and constantly thrive to make their content and graphics better. And who doesn’t want to be ranked well on Google? Besides why mess with the God of the Internet.

Now that we have established why you should be flashing your folio on a public site, let’s see which platforms are best suited for your business. Although, it is absolutely necessary to be on most social sites, you do not have to be constantly active on all of them. So, let’s find about which is the correct social media channel or your brand?


Correct Social Media- FB
101.5 Million users are constantly active on Facebook. This makes India, the second largest Facebook using nation after the USA. This is bound to change as India might be at the No.1 position by the year 2017.

Brands who wish to increase brand visibility and maintain their online reputation, completely rely on Facebook for support. This platform allows you to make groups, start discussions, advertise, make pages, interact, and update photos, put up statuses and a lot more things. Although FB is losing its young users, 70% adults who have higher spending power are still inclined towards it.

It is perfect for B2C branding. 93% of the posts are photographs. 35% individuals like and share a page in order to get good discounts where as 35% like to participate in contests and win prizes. Facebook does not have a very high conversion rate, which is why it perfect for brand awareness and not sales.

Correct Social Media- Twitter1

Twitter is the best micro-blogging site that helps brands openly interact with their audience. Also businesses that provide maximum information through blogs and micro blogs find twitter to be responsive and highly effective.
It also has a better conversion rate than Facebook. It works well for both B2B and B2C targeting. 50% of B2B have ranked twitter as the best social media marketing tool.

53% of businesses which are information based rely on twitter for online marketing. Communication and Information based businesses like Electronic Brands, Book Stores, Magazines, News Channels can progress through twitter.

Correct Social Media- Linkedin1

LinkedIn was developed in 1999 but only recently got the publicity it deserves. Connecting professionals all over India, this site is a boon to Corporates. 65% B2B companies have acquired business through LinkedIn. 40% say they research on LinkedIn before purchasing gadgets or other technology. Recruiters and job-seekers can easily connect. So, if you are looking for the perfect employee or a better boss, LinkedIn is the place for you. 91% Marketers use LinkedIn in today’s time, simplifying professional expansion.

Correct Social Media - instagram

89% Instagram users are in the age group of 18-29 years. Businesses like Clothes, Accessories, Food, Architecture, Technology, Design, Restaurants should use Instagram. Although it is highly effective, Instagram requires a bit of patience as developing a fan base can take time. You might have to individually target users follow them and constantly interactive with them. Put up awesome pictures of your business and try attracting as much attention as you can

Correct Social Media- G+

Google+ users share, comment, updates statuses and pictures. Basically do everything Facebook can but on a Google network. The 1+ of a Google+ page is highly correlated to Google search engine ranking. Big brands like HP, HubSpot, Cisco are already using it for their social media campaigns. 68% of the users on Google+ are males. This means male oriented products like cars, gadgets, electronics, video games, etc can be marketed through this.

Correct Social Media- Youtube

YouTube unlike other social sites is completely Video based. You can start your own channel for your brand and start putting up videos. The best way to use YouTube is by creating and uploading videos. They can be tutorials showing how to use your product, social messages, testimonials, professional’s opinion or anything that may increase awareness of your brand by providing knowledge to the user. 52% watching product videos makes them more confident about buying them. 57% say they are less likely to return items after watching the video.

E-Commerce, Production Houses, Record Labels, Gadget Stores, Car Sellers and almost everyone can use YouTube for their benefit. Your brand will have more advantage over their competitors by showing videos.

Conclusion

Thanks to these cost-free mediums, business owners can now create a clear and strategic approach to target their audience. Also, there are many applications coming in the market, making it easier for entrepreneurs to sell on these channels. Like KartRocket Online Seller app let customer share their product along with a direct payment link to these channels, making it perfect sales channels.

Social Media Platforms are infinite databases, from which brands can pick out the right people and target them directly. For example if you tweet “Which is the best place to eat in Gurgaon?” Zomato, Food Panda or other food websites will immediately tweet back suggesting the right option. This instant response is what makes Social Media one of the most powerful tools for interaction.

You must have noticed, immediately after you search for a brand or product online, a number of pages or ads of the similar brand start popping up on the social platform you are using. This is because Social Media is installed with tracking cookies. These cookies keep a record of what you like, pick out or even read while you are surfing the net. Which is why when you surf through a website but don’t respond, an e-mail asking you “Why did you not select our product?” will be dropped into your inbox!

This Is Why Social Media Is One of The Most Brilliant Marketing Mediums in Today’s Day and Age!!

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