In today’s time, almost every company in the industry is competing with each other for business. All of them use a couple of methods to accelerate sales and revenue. One such method is adequate use of coupons, discounts, deals and offers. Coupons are a means to improve the loyalty of the customers. They ‘pull in the business.’ Over time, coupons have gained substantial popularity and acceptance amongst insightful marketing managers. Advertising Age which is regarded as the Bible of the Advertising Industry concludes that over 87% of the shoppers use coupons when shopping.