20 Most Demanded & Hot Selling Products In India Online

Online shopping is a growing trend in India, and the number of sellers and buyers is increasing daily by whopping percentages. According to a report by Statista, India’s total retail eCommerce is estimated to rise 23% by 2021, and apparel would be the largest segment. Clothing, even now, is a major product of online sales. Other items in high demand for online buyers are mobile phones, consumer electronics, footwear, food and health supplements, beauty products, kitchen and home furnishings, fashion accessories, jewelry, books, toys and video games, handmade goods, and online subscriptions.

Products that are most in demand and selling online in India

Apparels

Dresses constitute the largest segment of all products sold online in India. Close to 35% of the entire revenue generated from online sales comes from apparel and dress materials. Apparels include ladies’ clothes, men’s clothing, and children’s dresses.

Mobile Phones

Mobile phones are trendy items for sale on eCommerce sites. All brands and models available in the open market are also sold through online sites. For buyers, it is easy to compare among models online before buying a handset of choice.

Books and Stationery

Buying a book could be really time-consuming if bought from the open market. It is easy for a buyer to locate a seller of their selected titles across eCommerce sites. Educational, fictional, and reference books from Indian and overseas publishers are available across eCommerce sites. Since the lockdown, many brands have started selling stationery online. You can sell customized, print-on-demand, and quirky stationery online that otherwise is not common in shops.

Consumer Electronics

eCommerce sites are excellent platforms for buying/selling consumer electronic goods like laptops, tablets, and digital cameras. By 2025 India is expected to become the world’s 5th largest consumer durable market.

Footwear

Online is perhaps the best place to search for and buy footwear. The varieties are exhaustive and include shoes, slippers, sandals, and sneakers for both ladies and gentlemen. People get to choose among leading brands from across the world.

Jewellery

Buying exclusive jewelry items is often a tough task when bought across counters. The entire process of selecting preferred items and buying from global leaders is done conveniently through eCommerce websites.

Fashion Accessories

It is obvious that after jewelry items, fashion accessories are a popular product category sold online. Belts, handbags, purses, wallets, headbands, and watches are items bought widely online by Indians.

Beauty Products

Skincare products like cream, lotion, face masks, moisturizers, and perfumes are demanded items sold online. Haircare products like gel, cream, color, shampoo, dryers, etc., are widely hot selling products through eCommerce sites.

Computer Hardware, Software, and Accessories

Desktops, disk drives, storage devices, printers, scanners, mice, and switches are computing devices and accessories that people buy online in India. Market’s leading brands are available to customers at hugely discounted prices.

Video Games

eCommerce sites in India are used to buy video games, especially as gifts to children. Games ranging from FIFA World Cup, Grand Theft Auto, Call of Duty, and so on are all available online.

Toys and Games

Online sites are a paradise for kids’ toys. Be it traditional games like snakes-n-ladders, scrabble, or current generation remotely operated cars and helicopters, eStores offer every toy of your choice.

Home Decor Items

Drapes, cushion covers, furnishings, flower vases, table mats, tea coasters, rugs, carpets, wall-hangings, and so on are available in online stores.

Kitchenware

Online marketplaces are widely used for buying kitchenware like utensils, crockery, cutlery, storage jars, and so on.

Household Appliances

This category of goods, including burners, microwave ovens, pressure cookers, washing machines, electric irons, kettles, rice cookers, induction plates, etc., are popularly sold online.

Sports Goods and Fitness Equipment

Recently these commodities have had a lot of online buyers. Cricket bats, tennis and badminton rackets, football and basketballs, carom boards, football boots, cricket gear, hockey sticks, and so on are readily available online.

Baby Care Products

Baby care items are a huge revenue generator when it comes to online sales. Products like soap, powder, cream, oil, linen, and diapers are sold extensively on online retail sites. Items like feeding bottles, teethers, soothers, and pacifiers are also widely sold.

Food and Health Supplements

A recent addition to online supplies is food and health supplements. Changing life patterns has prompted many Indians to opt for food and health supplements, triggering increased demand for such items.eCommerce sites are the best option for buying such products.

Provisions and Online Grocery

Daily use items like rice, pulses, salt, sugar, cooking oil, spices, and toiletries are now sold online at a lesser price than market rates. For people with little time for visiting the market regularly, such an online option is splendid.

Handmade Items

Handcrafted items such as costume jewelry, artifacts, scarves, footwear, table mats, purses, etc., are gradually gaining popularity as items for online sale in India. Also, portraits, artwork, paintings are gaining popularity among the masses.

Subscriptions

Subscriptions to digital media like music channels, sports channels, films, and entertainment channels are a new kind of online service offered to buyers.

Final Thoughts

eCommerce business in India is thriving, and newer items are added to the list of commodities every day. With an ever-expanding list of products to sell, it’s really a time to sell to a niche audience. We hope with this list of best-selling products online, you will gather ideas and start your online business quickly!

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How To Setup Facebook Store with KartRocket

Did you know that India has 112 million Facebook users? This means that a massive market with a whopping 112 million users is waiting for you. Of course, they all are not your potential customers, but even the tiniest fraction of this number is huge. So, why not take advantage of that?

Well, you must be wondering that I know the potential of Facebook. I have already targeted that audience with my Facebook page and running regular Facebook ads. What else is left? Well, the answer is that there is still some potential left, which can make an impact of your online business.

Sell More with Your Facebook Store

Facebook Store is a unique offering by this popular social networking website, which takes a step ahead in social selling. You can easily set up an online store from your brand’s Facebook page to sell products.

This means, whether people will visit your Facebook page, they can click on the “Shop Online” tab and buy products. This link will be directed to your ecommerce website. Thereby, increasing your website’s visitors.

How to Setup Facebook Store With KartRocket?

Setting up an independent Facebook store can be a daunting task. Also, listing your products separately on Facebook will take most of your time. However, KartRocket has made this easier by revamping its Facebook store feature. Now, it is easier and with a better UI.

Before you start with the Facebook store setup, make sure that your KartRocket store is live and on the secure link, otherwise your Facebook store won’t work.

To setup Facebook stores and sync it to your KartRocket store, follow these steps:

1) Create a Facebook Fan Page. Fill in the necessary details of your company or brand.
Facebook Store To Sell Products

2) Once the Facebook Fan page is created, copy this URL https://apps.facebook.com/static_html_plus on the different tab to enter Facebook app store. Make sure you are logged in to your Facebook account. Now, click on ‘Add Static HTML to a Page.

3) The following window will open. Select your Facebook page for which you need to create Facebook Store. Then, click on ‘Add Page’ tab.
Create Facebook Store

4) This will direct to your Facebook Fan Page. Here, you can see ‘APPS’ with a star icon on the left side of the screen.

Facebook Store Apps

5) Click on ‘Welcome’ and click on ‘Edit Tab Button.

Facebook Store Edit Tab

6) To get this code, login to your KartRocket store. Go to App section and then search for Facebook Store App. Click on Setting.

Facebook Store

8) On the Setting tab, you will see a code. Copy this code. Please make sure that you change your store domain to sub-domain name and also change the URL from ‘http‘ to ‘https.’

Facebook Store Code

9) Copy this code and paste it to the Facebook store, as told in Step 5. This will fetch your products from the panel and display them on your Facebook Store.

Facebook Store html

Congrats! Your Facebook Store is ready.

Basic Facebook Store Settings (Front End)

You can change the Welcome Name and its image of your Facebook Store. To do this, follow these steps:

1) Go to your Facebook page and click on Settings.
Facebook Store Settings

2) Now, click on Apps and then on ‘Edit Settings.’ Type CTA which will appear on your Facebook fan page like ‘Shop Now.”

Facebook Store cta

3) Upload the image. Make sure that the image size and dimension is according to the size given in the link.

Facebook Store Image Upload

Your basic Facebook settings are done.

Basic Facebook Store Settings (Back End)

If you want to make your Facebook Store more attractive for your visitors and potential customers, then you can personalize it by adding your store banners, choose product categories to sell and much more. Let’s know more about Back End settings, which can be set from KartRocket admin panel.

To access these settings, log in to your KartRocket admin panel. Go to Apps and then click on Facebook Store. After this, click on Setting.

1) Banner
This banner will be shown on your Facebook store header. You can show your products, discounts, and offers, etc. First, click on On, if you want to show the banner. Then, click on Browse and upload the banner. Click on Save. Make sure that the recommended banner size is 832 x 240.

Facebook Store Banner

2) Category Links
You can choose the product category, which you want to sell on your Facebook Store. To do this, click on On and then select the product categories. Click on Save.

Facebook Store Category Links

3) Latest Products
Show the latest product range on your Facebook Store using this feature. Give a title to this tab like ‘Latest Products.’ Then, choose the number of products which you want to show and then click on ‘On’ to activate this feature. Please note that to use this feature, your store should have ‘Latest Products’ app activate on your KartRocket store.

 

4) Featured Product
Showcase some of the top selling products of your online store using Featured Products feature. To activate this, go to Featured Product, type a suitable headline. Now, choose the product limit, turn it On and add the product which you want to showcase. Once you start typing, the product will get auto-filled. Save the changes.

Facebook Store Featured Products

5) Related Product
If your KartRocket store has ‘Related Product’ app activated, then you can use this app in your Facebook Store as well. All you need is to limit the number of products to be shown and turn it ‘On.’ Click on Save.

Facebook Store Related Products

The Output

Here’s how your Facebook Store will look like.

Facebook Store Output

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

kartrocket signup

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