A Complete Guide To Sell Handicrafts Online

Indian eCommerce is going to be a billion dollar business in the coming future. According to the Indian Brand Equity Foundation, revenue from the eCommerce sector in India is going to increase from $39 billion in 2017 to $120 billion in 2020, growing at a rate of 51%, the highest in the world.

So, why not take advantage of this rage and sell handicrafts online. Indian handicraft are popular not only with Indian audience but also with international audience. Indian handicraft is a labor intensive industry, which is widely spread in rural as well as urban area.

Selling handicraft is a challenging business. Especially, with the advent of cheap Chinese products, Indian handicrafts are taken for granted. However, there is a cluster of the audience who are still inclined towards hand made products. Therefore, reaching the correct audience is important. Since, your physical store doesn’t have the bandwidth to reach a large number of audience, creating an eCommerce website and selling handicrafts online is a great option.

Sell Handicrafts Online: Taking the First Step

Where should I start my online handicraft store? If this question is bothering you, then here is the answer to it.

Determine Product Source

Before you step into the business of selling Indian handicrafts, it is necessary that you filter the product categories in which you want to deal. If you run a physical business of making and manufacturing Indian handicrafts, then there is no further discussion needed.

However, if you are starting from scratch, then you need to decide the product categories. Whether you want to create an online store that sells “almost” every handicraft product or just want to deal with exclusive categories. You can do a market research on it. Partner with craftsmen or Indian handicraft store that can provide your products. You can also go to Indian handicraft fair or places like Dilli Haat to get a better understanding about the market. Sign a merchant agreement with them after deciding the product price and delivery date & time.

Do a Market Research

It is a must do part of running any online business. Before you start your online business, always do a market research about the product, which you are going to sell. This will help you plan your business strategy, in terms of website design, product demand, available product and category, marketing strategy and much more. Check out what products are being sold by your competitors and at what price. Figure out the hits and misses of their store and plan your eCommerce website keeping them in mind. Also, know your audience to which you will be selling these products, their product demand, feasible prices, and areas where they are mostly located.

Getting Your Product Catalog Ready

Preparing the product catalog is both fun and challenging. It’s fun because the products are amazingly beautiful, and challenging because there is a lot of work to be done and taken care of.

Let’s look at the important aspects of product cataloging.

Category Mapping

If you are selling multiple category products, then you need to make sure that you decide the parent category and sub-category accordingly. This will not only help you to track your product easily, but your audience will be able to check out what they really want by going into the relevant category. List down all the products and decide its category accordingly.

Choose Product Price

Product Pricing is extremely important for selling any product online. Include the product’s base price, taxes, shipping charges or any other charges. However, you cannot forget your audience and competitors. Make sure that your product prices are not too high that your audience does not want to buy products and you get kicked out of the industry without any efforts.

Get Product Images Clicked

Get your Indian handicrafts come alive with the amazing image. Clicking Indian handicrafts is a tough task. You will need a professional photographer to carry out this work. Get creative with your products by getting images from every angle. Also, you can create an exciting backdrop, in case you are selling home decor or furnishing items.

Writing Product Descriptions

The next work in preparing your product catalog is writing product descriptions. After images, a product description is the next thing that your customer will look at to judge your products. Write enticing product descriptions that explain your products, quality, material, use dimensions, etc. Don’t lie or exaggerate about your products just to make them sell. Come clear to your buyers.

Preparing Your eCommerce Website

Setting up your ecommerce website from the scratch might be a tough task for somebody who is not IT sound. You might need to hire web designers and developers who will create your online store. However, this is a time-consuming process. Therefore, you can go for pre-built design templates which will save a lot of time as well as money. Make sure that you use design templates which are mobile responsive so that it can be accessed from any gadget.

Choose Payment Method

Decide whether you want to integrate payment gateway to accept online payments or COD to accept offline payment or both. While payment gateway will take some time to integrate, you can start accepting COD payment from the second you develop your ecommerce website. If you are willing to sell handicrafts online to the international audience, make sure that you do have a secured payment gateway like PayPal to accept international payment easily.

Shipping Your Handicraft Products Safely

There is nothing worse than a shipment delivered at the wrong address or with the wrong/damaged product/s. This surely takes a toll on your brand and your customer might not trust you again. This will affect your sales and potential customers. Therefore, it is necessary that you ship your products properly. Choose packaging material according to the product type. If the product is delicate and breakable, then you need to take extra packaging care. But, make sure that you don’t make your package too big as it will increase your shipping cost.

Marketing Indian Handicrafts Online

Unlike a physical store, the reach of your online store is more. However, you need to do your homework to drive the audience to your store. For this, you need to carry out various marketing tactics so that you can increase your sales and sell products.

Search Engine Optimization

Choose relevant keywords with maximum searches and minimum competition, include these keywords in your site content and product description. Also, use these keywords to carry out SEO marketing so that your audience can search your store on the search engine. It is free but time taking.

Email Marketing

Got email IDs of your potential customer? Great! Showcase your products and offer attractive discounts and wait for buyers to flood into your store. Get your handicrafts to your customer’s inbox directly.

Paid Advertisements

To reach more audience easily, spend some money and start your paid advertisements using Facebook or Google. You can choose your target area and audience and run advertisements within your budget. Don’t forget to attach an attractive image alongside to attract more audience.

Selling On Third Party Sites

Choose between affiliate marketing or selling on marketplaces to drive more traffic to your online store. While affiliate websites will increase sales on your website and your brand name will be highlighted, selling on marketplaces will increase your sales without spending too much money on marketing. However, it will not help in brand visibility.

Sell Indian Handicrafts Internationally

If you want to sell handicrafts online not only in India but also abroad, then you need to make certain changes in your website as well as your marketing strategy. To know more about selling products internationally, click here.

Was this helpful? Got any queries on selling handicrafts online? Do leave your comments below!

Shiprocket 360 has empowered 5000+ entrepreneurs, SME’s and retailers with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store and grow your online business.

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how to make a website responsive

How To Make A Website Responsive: Getting The Tech Right!

According to recent study, the number of online shoppers from mobile has increased deliberately. With Myntra shutting its website and going mobile only is the biggest proof of it. Even Google loves website that is mobile responsive. Therefore, it would be a great plus point for your business if your eCommerce website is mobile responsive. But, how to make a website responsive? Well, that’s a tricky question and you need to get all techy.

To make sure that your website is easily accessible from any device, be it desktop, laptop, mobile, etc., you need a responsive website. Here are a few tricks to optimize your mobile friendly website for improved visibility in the market.

How Responsive Website Make Your Business Better?

Google recognizes THREE different structures for mobile-friendly websites: dynamic serving, responsive design, and an autonomous mobile website. However, responsive design stands out in the competition, as Google endorses it. Below are some of the benefits of a responsive design.

A Single URL
A responsive design enables you to display same web content to your audience from a single URL irrespective of the device. It thus implies that Google needs to crawl only a single version of your website (mobile, dynamic, or responsive), which enables users to easily discover your content and to rank it. Moreover, you will enhance the user experience, as a responsive design eliminates the hassle of inadvertently clicking the mobile URL from desktop

Few Overhead and Maintenance Cost
You can maintain a single set of resources rather keeping two or more websites version to match display on different platforms.

Curtails Load Time
Load time is critical for your success, especially a mobile platform. A responsive design deploys a single URL to all your web pages across any device, and so you save the hassle of creating mobile-specific view in order to boost the user experience.

All Set To Make A Website Responsive? Check These Tips First

To make your website responsive and ready for any device, you might need a good technical knowledge or a professional developer who can work upon this. So, let’s get started!

Tip#1: Is Your Mobile Viewport Responsive?

Often, when browsing a website on your mobile phone, do you have to zoom in and out, or scroll aggressively because the text expands across the screen and you have a tough time reading it? Now that’s a bad user experience, isn’t it?

If that’s how your website is behaving on a mobile device, it’s time to take a look again! You must therefore set mobile viewport settings in order to display correctly your site’s content across different platforms, effortlessly.

With tough market competition, remember to make the text, images and design of your website mobile-friendly, else you will lose your business to your competitors, easily. Now would you want that?

Tip#2: Are You Blocking Any Page Assets?

To be discovered on Google, it is critical that Google’s spiders can crawl your CSS, image files and JavaScript. However, if you block these assets, indexing your content on Google search engine is impossible.

To test the waters, use the “Fetch as Google” tool. How it works? Open the tool and enter your website’s URL it would immediately reveal if your website has indexing issues. Fix it by unblocking these asset pages. Remember to check all URLS if you use separately for desktop or mobile.

Tip#3: Is Your Website Content Mobile-Friendly?

With cutthroat market competition gaining desired traffic is hard work, and you may easily lose out to your competitors if your mobile website takes time to load, or the text and graphics are a challenge to read and navigate.

Larger fonts enhance the user experience as it becomes easier to read and navigate to the correct piece of information within seconds. Small fonts may appear pretty, but the ugly fact is that users find it cumbersome to continuously zoom and pinch their screen to read the content, and that means you lose the audience.

Experts recommend font sizes:

• Headlines: 22 px (minimum)
• Body copy: 14 px (minimum)

Tip# 4: Say Yes To Bigger Calls-To-Action:

For call-to-action (CTA) button the recommended size is 44 px by 44 px so that users can easily press and land on the correct page. So, if you intend to include CTA buttons on social sharing icon, blog post, landing page or website, ensure you keep the suggested size.

Tip#5: Get Superior-Quality Images

Large files take longer to upload on a mobile due to different hardware and software configuration as compared to a desktop/laptop. Therefore, you should optimize graphics and images with compressed file size option. You must keep the images under 1 MB for faster upload and display. If you can’t then resize the image, keep it in its smallest size.

Don’t forget the alt-tags of your images. Often, mobile apps by default block images, which make it difficult to see on your mobile or laptop, and this leads to a bad user experience. But you can enhance the user experience for your audience by using alt text (alternative text). This feature, allows you to display text instead of the image.

Tip#6: Create Mobile-Friendly Videos

If you have tried playing a video in Flash on your smartphone, you know how frustrating it gets. So, to offer an enhanced user experience to your audience, create your videos and animations in HTML5. It doesn’t hurt to include a transcript or a summary in your video.

Tips#7: Balance Images and Text

A perfect balance between the text and imagery is critical for the success of your mobile-friendly website. You must neatly assign the spaces around your images and text boxes for readability and smooth interaction, regardless of the user’s device.

And You Are Done!

P.S. Want to save some time and focus on your core business, rather than becoming a tech geek? Then, why not start your online store by choosing from 100+ design templates, which are already made ready for any device. On our platform, you can create mobile ready stores even without the need of any IT knowledge. So, start your online store today.

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How To Create Online Shoe Store

Now that you’ve successfully run your brick-and-mortar shoe store, you are contemplating arriving on the online circuit. But how prepared are you really? A clear, concise, and attractively laid out web store can make you a millionaire, but a poorly performing site can pull down your reputation.

You can be a successful shoe entrepreneur online with half the effort at what you do in the traditional business world. Want to learn? Read this helpful guide on how to create an online shoe store.

Target Customers For Your Shoe Store

Selling to a specific group of people will help you stay afloat in the tough market competition. Remember, you are the new kid on the block, and your competitors are highly advanced on the web.

Design your online store that caters to an exclusive customer group to develop your core market, and later you can expand. It would help if you analyzed the market segment that offers great potential for you. For example, you can sell products in the orthopedic shoe segment, or your store could serve designer shoes for women, branded and formal shoes for men, or perhaps for toddlers and children. Options galore, the choice is yours!

Decorate Your Online Store – Design & Visibility

Upon launching your online shoe store, you will face major market competition online. An optimized web store will encourage Google and other reputed search engines to display your products in a relevant geographical area, where potential customers can easily find your store.

Your web store should be light and easy to navigate and immediately respond when your potential buyers seek information on your footwear items. You should have a secured payment gateway for customers to transact with absolute peace of mind and a free or nominal shipping charge for enhanced user experience and repeat buyers.

The web design of your store should be simple yet attractive. For example, if you will cater to the children’s shoe segment, then your web pages should look vibrant, and for that, use richer colors of orange, blues, pinks, greens, and yellow on your web store.

Populate the shoe size chart on your website for customers to measure the foot size and buy the correct pairs.

Contact Wholesale Distributors Online

Connecting with wholesale distributors online is a good way to increase your inventory, sales, and profit margins. When you have a robust network of online wholesale distributors, you can offer more types of shoes in terms of design, style, color, and materials.

Moreover, you must get a discount of 40% or 60% from your wholesale distributors for running a profitable online shoe-selling business.

You Should Have Legal Permission

For launching your online shoe store, you must have a valid permit. The procedure for obtaining an eCommerce permit is similar to that of running a licensed brick-and-mortar store. The rules for receiving the license may vary across states. To obtain your license, you need to submit the Employer’s identification number, TAN and PAN of the Company, Individual PAN number, personal details (name, address, contact) of the company’s stakeholders, and of course, the name and address of your store and website.

With this helpful guide on creating an online shoe store, we hope you will make an educated move forward towards sparkling success.

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sell paintings online

How To Sell Painting Online & Exhibit Your Art

For an artist to sell his artwork beyond the barriers of the exhibition halls is tempting. The virtual medium has offered the scope for merchandising a plethora of diverse products. The inclusion of artworks is quite a boon for small scale artists who struggle to get their work exhibited.

The processes involved in how to sell paintings online should be carefully observed and implemented for doing business online. Online marketing strategies should be followed in order to ensure that the artworks receive due exposure. The ‘know’ ability factor is important, and an easy way to find things on the Internet is via Google searches. Thus, it’s imperative to optimize your web pages and site name well, so that they easily populate on the top search engine results, when interested users try to find similar businesses as yours. .

Standing within a huge crowd of artists even in the virtual world won’t help your art neither improves your business prospects. Therefore, any artist desirous of earning money through his or her artwork should meticulously plan the website to make it stand apart from other websites consisting of a milieu of artworks by various artists. Generating traffic and urging people to view your artworks is necessary, but being way to loquacious can be counterproductive.

If you are wondering how to sell painting online, then you have delved into the nitty-gritty of the procedure, you will find it fascinating and entailing minimum publicity costs. Read on.

Sell Painting Online On All Available Sources

Social networking has immensely helped individual artists to enter the realm of independent entrepreneurship. Maintaining an eCommerce website with a good introduction of the artist and the art is mandatory. The website should also include credentials, detailed contact information, and further information for prospective customers.

Posting blogs on your website regularly will reveal your dedication to countless viewers. Incorporating your website on your social networking sites will create a fan following and will generate more traffic for your site. Try to gather as much traffic as possible for website even if you use social networking sites. Make sure that people are redirected to your website by clicking an upload on your social networking page.

But, for instance, if you do not currently possess a website, then as an artist seeking virtual exposure you can setup your online store, go online and start selling

Be Focused And Unique

Once you have the requisite space for representing your artwork, try not to deviate from your main objective. Your website containing your artworks should not be cluttered with useless snapshots of family and friends. Textual information and primarily the presence of text in the website will help search engines to locate your website for viewers, but that does not imply that you will clog the website with chunks of unrelated textual inputs.

It should never be forgotten that the website is for masquerading your artworks and not anything else. The photos of the paintings should be carefully crafted just like the paintings. Adequate emphasis should be given to creating an eye- catching and pertinent background.

Easy Transactions And Customer Services

The following directives will further help an artist to sell paintings online: pricing all the artworks on sale is equally important because customers are not going to wait to inquire about prices. An inquiry section should be there for any customer complaints or questions and prompt replies are admired. If possible, a detailed process of buying and shipping should be given.

Easier, faster and universally accepted payment options should be used, which also allows the artists to handle their own sales without external influences. All kinds of credit and debit cards should be accepted. Customer care services are of utmost importance because they are the ones who will buy your paintings so keeping a good relationship with all customers is significant.

So, are you ready to exhibit your artwork to the world? Then, start your online store with us today. 🙂

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how to sell used car online

A Complete Guide On How To Sell Used Car Online

Selling used cars years ago was a challenge. However, with the advent of the internet, selling used cars is swift, efficient, and profitable, especially if you go the Web way. This article shares an insight on how to sell used car online, and will come handy, if you are contemplating on selling your car anytime soon.

How To Sell Used Car Online: Getting Started

Thanks to eCommerce, today anybody can sell any items (new or used) within minutes. Also, it is a great business opportunity where you can simply start selling used cars online. For potential buyers, the authenticity of that used car is a headache. If you start this business and take care of this, you can earn good profits.

To get started, you need to source used cars to start selling them online. It can be from your home, friends, relatives or simply source it from classified ads platforms like Olx, Sulekha, etc. These online advertising websites provide a range of options and help you to connect with the private sellers and dealers who wants to sell vehicles online at the best possible price.

Taking The Ecommerce Route

After you have found source from where you can get used to sell online, you can start creating your website. In case, you don’t want to invest too much, you can always go with a free online store option. All you need is a choose a template, prepare your product catalog and get started.

Creating Product Catalog

If you wish to sell used car online, then its image and description is extremely important. Instead of taking images from the internet, try to upload images of the car so that your customer gets an exact view. Take images from different angle, interior shots and in good light.

Also, mention details like year, make and model, color, current mileage, selling price (or simply ask for price quote) and other vehicle history along with NOC letter, car paper available, etc. in the product description. Remember the most accurate and detailed information you provide the chances of potential customer increases.

Evaluating the Sales Price

To evaluate the selling price of your used car, its mileage, the condition of the car, and the geographical location play a pivotal role. You may conduct an online research on prominent used car selling websites to determine the best sales price of your vehicle. These platforms have embedded calculators that automatically determine the worth of your vehicle once you input details like make, model, manufacturing year, and location of your auto.

Negotiation is a skill

To sell used car online, price negotiation is mandatory. Your customer will surely expect this. Negotiation is the key to breaking a good deal, so prepare in advance to answer the possible inquiries from the potential buyers.

After this, you can start promoting your online store via various platforms like email, social media, SMS, etc. Initially, you will need a little investment to promote your store. Also, word of mouth works wonder. Therefore, let your initial customer take your brand name ahead.

With these easy tips on how to sell a used car online, you can make the process of car sales faster and more productive, because you are prepared with the right ammo!

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