So, you have decided to step your foot into the eCommerce business. When it comes down to any business, the first sale plays a vital role in triggering the furtherance of sales and to get the momentum going. Also, it helps in strategic branding and marketing while enabling you to iron the kinks out in terms of your operations. However, this is a natural fact that your first sale is also the hardest one. Let us see & discuss the effective ‘mantras’ on how to make first sale on your ecommerce website.
Create A Pre-Launch List & Email Them
Generate a buzz while you create an email list that tells the story of your launching of business. If you have already got your pre-launch lists built, then shoot it right away before you apply any other tactics. You have already got their email shared by them, so they are perhaps your easiest potential leads when starting an eCommerce business.
Direct Selling to Friends & Family
The easiest and perhaps the basic way of making your first sale is to seek a legitimate help from your friends and family. You need not guilt-trip anyone for not purchasing your product, but you need to generate a subtle need by listing out the benefits of buying from your online store. You can connect with those who genuinely are interested in your product and you may want to try out MPOS which can be enabled through apps like KartRocket Online Seller App. Your friend/family can also benefit by saving their shipment costs as you can handle the product directly to them.
Giveaways, Contests & Sweepstakes
Okay, so it is a hands-down fact that giveaways are likable and help in grabbing quick attention towards any new product. If and when done correctly, these contests have the potential to garner quite a buzz and traffic to your website which can enhance your brand’s publicity by word of mouth marketing. There are plenty of apps which help you to generate contests and giveaways which you can share on your social media
Social Selling: Facebook, Whatsapp & Instagram
Your Facebook friends list or your Whatsapp contacts list is a gold mine, so dig deeper and plan how to resourcefully extract the best of the available opportunity. Most likely all your friends and family are on social media so share your product with them. Dip your toes into the world of social media where you can choose from multiple platforms like Facebook, Whatsapp and Instagram to generate leads. You are likely to find your potential first 10 sales on these platforms. You can also integrate your ecommerce website with your social media by using third party apps.
Selling On Online Marketplaces
The best part about selling on other marketplaces like Shopclues, etc. is the fact that they are well established brands and have their logistics chalked out intricately in advance so that new sellers like you can benefit from the strong brand presence and make your first sale. Do you want more? Then try and integrate your online store with these marketplaces by using ecommerce enablement platform which enable you with features for selling your stuff on marketplaces while rolling your ecommerce website into more sales.
Advertise on Facebook
Facebook has a native advertising platform by which you are enhancing the visibility of your newly established business. You can choose your desired target market, track and analyze your growth and pay according to the number of visits you get on your page. Collaborate this with your online store and you can generate more traffic to your ecommerce website.
Earn Credibility through Google Adwords
Google Adwords has been the most far-fetched and popular advertising platforms and networks available on the internet. Its reach is seamless and its search based or intent based advertising helps you in generation of targeted traffic to your ecommerce website. There are quite a lot of online guides through which you can acquire the basics of Google Adwords.
Create and Manage a Blog
Blog posts bring organic traffic to your website which, when effectively marketed can generate sales and bring revenue to your ecommerce business. Use this tool effectively and wisely by creating a rich, informative yet subtly selling content on your blog to create credibility for your brand and build a targeted audience.
Your first sale is more likely to be your important one. This will draw an ignition to your selling engine while helping in gaining a sustainable momentum for the business. The best advice is to try out the method that suits your business and its niche in the best way. Do not be hesitant in spending some money like in giving out discounts or offers if it is fetching you well and more in the future. When your business is fine tuned to your desire, it will automatically reach its break even very soon.