5 Tips to Optimize your Store with Google Places

 

We know about Google Places now. For those who yet don’t, Google places for business is a tool by which you can capitalize on Google’s search results as a business exclusively. That is putting it briefly. Basically it is as good as publicizing your enterprise via Google tools.Offering potential customers complete, accurate, and meaningful information about your local business at the exact moment they’re searching for services or products that you sell can lead to more traffic and sales, both in-store and online.

Where most people think they know how to use Google Places, the fact is they don’t. yes, they know how to log in, search for their businesses and draft stuff about their work. But do they really know how to make the best of the tool they have in hand? Don’t get me wrong but when the biggest search engine provides you with a free advertising technique you don’t usually let it go for just like that. You make the best of it. In fact you even ask for help if you have to, but you just get your work right! Here are a few tips (yet again) that will help you sail through the confusion of the latest craze in the Entrepreneur Town: Google Places.

 

1.    Always complete what you begin

Isn’t this what we have always heard from everyone? Little annoying, isn’t it? But true nonetheless. You must always finish everything you start. Its stupid if you can’t and rather unproductive if you don’t. While creating your Google Places profile, you might find some parts that will feel like a waste of time, but don’t just neglect them on that criteria. Even though they might seem irrelevant at first but they will ultimately have an impact on how people perceive you online. See, the standards need to be filled up without any hassle, because duh! They are essentials for a reason. They are the most fundamental part of your business profile so that people can find and get to you whenever the need be.The obvious essentials to be filled up are the Company name, company owner’s name, address, website, email id and contact number.

But don’t just stop there. There are other text optional fields that should be filled for an elaborate detailing in your profile.The thing is, Google wants its users to have the best experience on its Places page (actually on its every page but you get the point right!). so you will definitely get a better ranking once you complete as much about yourself as possible.

Even when several results are shown side-by-side a more complete listing will be more compelling to the shopper.Keeping that in mind (or rather its algorithm) the search engine displays the more complete listing more prominently. So be sure to include your website URL, email address, telephone number, hours of operation, accepted forms of payment and well written description of your business.

 

 

2.    Reviews and feedback are your ticket to fame

It is one thing to write about yourself. And praising the self especially because advertising is the most common thing in the world. Customers don’t appreciate it that much and don’t look forward to reading the niceties that businesses use to glorify themselves. They are looking for the truth no matter how not-nice it might be. And who better to supply them with the stuff they require than others of their kind? Yep they rely on customer reviews for the truth. And you have to make sure to encourage it at all times, so as to get a higher crowd on your page. Start by asking loyal/frequent followers to leave their reviews on your page. In fact when you reach five or more reviews Google will start to give your map listing a star rating. Not only this, but sometimes the listing is based on number of reviews too. After all they are the truest testimony for potential customers!

Reviews add validity to the statements and information written by your company. You could post video testimonials or encourage people to do so! Or you could ask people to upload photos of themselves when they were present at your store. This again is a multimedia publicity that is always welcome by viewers!You may also directly ask people who visit your physical store to go visit your page and leave a quick review.

 

3.    Get it right

Now, it’s one thing to be all appreciative of your business. But the thing is, are you doing it right? There is a set of guidelines that Google expects you to meet while you are working with Google places. This is the basic information that Google believes in while you create stuff with its tools. The Google Places page also requires the same amount of care and here are a few listed rules to be must followed: Business Quality Guidelines. Some of the more obvious ones are as: Be sure that you are authorized to manage the Places you are accessing. Also use precise locations and so on. Read them and abide by them without fail.

Also even though genuine information is one thing, putting the wrong information by mistake on your page is rather injurious to your business. Make sure you choose the Proper Business categories for your Places page. Google will show a business’s first three categories to help users decide which listings to examine further when it displays local search results. Additional categories are only displayed when the users clicks a link asking to do so.

Its rather probable that Google decides how prominent your display will be on the basis of the category information you provide. With that in mind it is very important to select categories that accurately describe your business and that will help your potential customers not feel like they have ended on Mars!

 

4.    Concept of the Correct Content

Now once you understand what to write, you must learn how to write. Its easy to say that you need to optimize your write up to make sure people turn from prospective buyers to frequent visitors. But how to do this? That remains a question most wish to ask and yet they never really do.

So lets review this. Frankly, don’t bother with the niceties and the praising of your work. Leave that for your user reviews. People want quick reads about what you represent so give them exactly that. Use keywords that are most likely to turn search engine optimization in your favour.

However, you will want to avoid over stuffing your description with keywords or utilizing keywords in your business name that are not relevant to your offering. Do your research with your analytics account to determine what keywords are appropriate for your business. The goal should be to convey your core value proposition to the customer rather than blindly focusing on just keywords. (Basically you have to be smart.)

If you are smart you will always come up with special offers to attract people. The idea is basically just this: make yourself the most appealing place on the map! Whenever you appear in the search results people are more likely to click your link if they find attracted to you via any means: offers, treats, discounts being some of the most preferred options. Regularly update any special offers or deals that you might have up your sleeve. Also do remember to change this when the offer runs out. Nothing puts off people like outdated offers!

5.    Multimedia Mania

In the world where a picture speaks more than a thousand words, it would be crazy to not use them in your promotion. And nothing could be better than finding images of the place you wish to visit. Google Places is the one thing that would be rather inefficient without the right amount of photos and videos. So upload images that screem “We are great. Come here soon!” not only this but testimonial videos (as I mentioned earlier) are a smart way of saying that you are genuine and open for customers! Not only this, but involve people who like your work too. Ask people to get their photos uploaded as reviews on your listing page. Pictures that are with real people only give you more genuineness level, which is better for your business!

Optimize Google Places Pages

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List of Niche Marketplaces in India – Sell more online today!

Several of our customers ask us how they can boost their online sales. Will selling on marketplaces in India help?

While the obvious answer seems to be selling on large format marketplaces, you’d be surprised at the conversion you can get from smaller marketplaces that are specific to your product niche!

Marketplaces in India

Marketplaces in India

Checkout some of the coolest marketplaces in India and try to sell.

Niche Marketplaces:

  1. Shopo
  2. Craftsvilla
  3. IndiaTimes
  4. Rediff Shopping
  5. 24hoursloot
  6. Art For Everyday
  7. Aporv
  8. Nethaat
  9. Unwrapindia
  10. Quirko
  11. Red Patang : Caters only to North American buyers
  12. Fashion at Click
  13. Egully
  14. Timtara
  15. Mirraw
  16. Fabfurnish
  17. Shop Inonit
  18. Shopick
  19. 3 Closets: Curators of Fine Fashion
  20. First Row
  21. Indiologie
  22. Its Handmade
  23. 6Y Collective
  24. Pepperfry
  25. Nineteen
  26. Rangiru
  27. Tadpole Store
  28. Style Tag
  29. Young Republic
  30. Craffts
  31. We Style
  32. Storrz
  33. Koovs
  34. Zaarga
  35. Aniika: Only caters to US buyers
  36. 48Craft
  37. CraftVille

You can choose multiple marketplaces whose audience matches with your product category.  Always remember, the more the merrier! If you think we have missed to mention some of the best & niche marketplaces in India, do let us know.  You can add your suggestions in the comment box below and we would be happy to update the list of marketplaces in India.

Did you find the article  “List of Niche Marketplaces in India – Sell more online today!” useful? Do write to us…we will be waiting.

Stay fuelled up!

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6 KartRocket Apps to Promote Social and Viral Growth for Your Online Store

In today’s internet marketing world, it is important to capitalize on word of mouth marketing. But this is not possible without the right tools.

To this end, KartRocket provides several built in social tools and viral growth apps that can help your store sky rocket it’s online sales.

Social Discount: This nifty apps gives your users a discount if they like or tweet about your store. Guess what, once they do that, it goes into their twitter stream or facebook wall and their friends, who by the way share the same demographics as your user, are more than likely to at least check out (if not outright buy from) your website.

Refer Friends at Checkout: This app will allow your customers to share their purchase on checkout to their social networks. A special link will be sent out by which the customers’ friends can click and purchase from the online store. The result? Both the customer and their friend get a discount. You get another sale

Coupon on Purchase: The Coupon on Purchase App generates a coupon automatically after success purchase and generates a mail to the customer automatically. This ensures your customers are enticed to come back and shop again.


Register and Get Store Credit: This App empowers the store to give Welcome Credit (Store Credit) to a new registration. This is an amazing tool to convert a potential client who has visited your store and thus improving your customer acquisition cost. Also, once you get the customers email address, you can always reach out to them with special offers and deals.

To view more apps, please visit https://360.shiprocket.in/apps

Social and Viral Growth

In addition to the bundled apps you get with KartRocket, you can also use several third party plugins to optimize sales and make your store go viral such as the following:

  1. Viral Mint (http://www.viralmint.com)
  2. ManyContacts (http://www.manycontacts.com)
  3. PunchTab (http://www.punchtab.com)
  4. ViralSweep (http://www.viralsweep.com/)

If you need help integrating any of the above internal or external apps, please feel free to get in touch with your RocketBuddy or send an email to support@kartrocket.com or call us at +9015644441.

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How to Find Great SEO Keywords Using Google’s Keyword Planner Tool

Find Keywords Using Google’s Keyword Planner Tool

Everyone in eCommerce is competing for that extra chunk of customers. Google Ads are too expensive, Facebook doesn’t convert that well… what can else can you do?

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10 Tips to Market Your Online Store on LinkedIn

 

Everybody knows about LinkedIn today. It is the most popular social network for people seeking business. Do you know now it is possible to do e-commerce marketing through LinkedIn? But LinkedIn is entirely different from other social networking sites like facebook and twitter. The mood at LinkedIn is more professional. It is about partenerships, knowledge, transactions and networking. It’s not about sharing your daily pictures or hillarious memes and youtube videos. E-commerce stores can use LinkedIn for a variety of purposes like gaining information, networking with parteners and employees, marketing your product etc.

Here are ten helpful tips that will help you get the most out of LinkedIn as an e-commerce store owner:

1. Create your company’s page

Statistics reveal that, there are more than 150 million people and 2 million businesses having strong presence on LinkedIn. Having a page on LinkedIn is must for every e-commerce businessman to market their business. Creating a LinkedIn company page is free of cost. It only requires your time and attention to fill some information of your company. In your company’s page, you can put the type of business, your logo, number of employees, links of your blog, links of your website, pictures, videos, etc.

2. Post blog articles, status and offers directly

LinkedIn recently added status update as a new feature to company pages, making them a great channel to promote your content. Regularly post your status updates and blog articles directly to your company’s page. Link your different blog posts and landing pages to give your followers a variety of content to see.

3. Create followers

Just like Twitter and Facebook, create attractive and interesting page that catches attention of people and other business owners. Ensure that they “follow” you for getting instant updates of your company. There are many followers, who would like to receive updates for new blog posts, career opportunities and new products/services. Be active on your page. Join some groups, send messages, comment on posts, etc. Remember, whether your company is following a page or other are following your company’s page doesn’t harm to your business. It helps to build strong following and ultimately better business.

4. Encourage discussion

Taking advantage of the viral effect of commenting and liking is a great way to get even more content distribution. Introduce the content you post with a question or comment to spark discussion amongst followers. Be a part of the discussions yourself, don’t let the spark die. The more you post, the more often are people likely to see your page and participate in your discussions. Give the people what they like, involve them. Check the calendars of local network meetings, Meetup groups, and business events; attend the ones that offer social media programs to learn and become more social media savvy.

5. Use LinkedIn Ads to generate company page followers.

There’s no harm in using some cash(ofcourse if you have some) to promote your efforts and give yourself a jump-start. Create an ad to encourage folks in your industry or within a specific LinkedIn group to follow your company on LinkedIn. Just monitor your growth closely so you can report on the cost-per-follow and justify the expense. But be wise when you do so, don’t waste your money.

6. Promote your company page

You’re already promoting your blog, Twitter profile, and your presence on other networks like facebook on your website. Make sure you’re promoting your LinkedIn company page as well. Also, tell your Twitter followers and Facebook fans that they can also follow you on LinkedIn. Check the calendars of local network meetings, meet-up groups and business events. Attend the ones that offer social media programs to learn and become more social media savvy.

7. Answer questions in the “Answers” section of  LinkedIn

This underutilized tactic is an oldie but a goodie. Make sure you’re scanning the questions on LinkedIn weekly, answering them whenever necessary  appropriately, and including a link to content on your blog or website. This might be helpful to the person who asked the question.

8. Use LinkedIn ads to promote your best offers

Have you already had great success with a certain landing page or offer? Spice it up by promoting it using LinkedIn ads. There’s even a new LinkedIn leads tool to help you follow up directly with the leads you generated through your LinkedIn ad. Give it a roll!

9. Send LinkedIn group announcements

Investing the time to manage a LinkedIn Group gives you the opportunity to periodically send announcements to the members of those groups, just like emails. Sending interesting content like a blog post digest or a specific offer is a great way to get a boost in leads in one swing! Just make sure you’re sending valuable content, and be sensitive about the frequency of your sends to avoid seeming spammy.

10. Grow

Gradually, grow a strong, dynamic social media presence to expand your business network, and cast a wide net to reach more potential followers / customers. Grow your network and build your brand by creating conversations that span several social media sites.Target the right audience with something of value to increase engagement, business interactions, and more opportunities for your e-commerce sales.

Market your Online Store on LinkedIn

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