How to Create a Facebook Fan Page

How to Create a Facebook Fan Page

Creating a Facebook fan page is an amazing way to promote your business, build awareness for a cause, gather support for your band, or to advertise in a number of other ways. If you’d like to create a Facebook fan page, follow these easy steps and you’ll be building a following in no time at all.


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7 Techniques to Engage More Customers on Facebook


In today’s world, social networking skills are more of an advantage than social skills. People have social networking so deeply circulating in their blood, that they are inseparable from each other. People are much more active on the internet than they have ever been. In fact turning that into one’s business advantage is of utmost importance. Learning to publicize online is a useful skill that needs to be understood and learnt. Your business can’t survive without virtual advertising. And really it’s not so much ‘marketing’ as it is introducing your business to the world. Sometimes it is the only way to get your work out in the front and if you have been avoiding or missing this out well its time you worked on it.


Engage More Customers on Facebook

What better to begin with than the most famous and popular site on the web today: Facebook. Today, Facebook is the number one social media choice for people to market their business. Facebook is a very powerful tool that you should include in your marketing mix to help grow your business by strengthening your reputation online. Yep! Mark Zuckerberg’s ticket to fame and success could give your venture a kick start to fame and victory too. Here are a few tips to get your work out for the world through Facebook and engage potential customers for your e-store.



The first thing to do is sort of obvious. I won’t even give it a numbering, really. Create a page for your store. And really work hard on making it look and function good. Consider it as an extension of your actual site. You have to recreate the ethos of your site on this page. It’s like a different (yet equally significant) portal to build relationships with prospects and customers.


1.   Be Professional Yet Approachable

All the posts you make on your site are not only read, they are judged. People dissect every single post you make by the tone, language, preference, even the font of your written text. So do not rush with your work and do not underestimate the power of all the stuff you write here. Make sure your writings are not very casual. It’s not a private blog, you are talking to clients and everything you write directly represents your company. But having said that, too stringent is boring. You have to be a little warm and approachable as a seller.

 2.  Consistent Posts Attract Attention

Your business is flourishing and expanding. The condition of your Facebook page should also exude the same feeling to your followers. A rarely updated page gives a very wrong impression. It will make visitors think that your store doesn’t care anymore or worse out of business. Posting 2-3 times in a day is a suitable posting frequency. More or less stick to it, be punctual.


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 3.  Get Interactive With Prospective Buyers

Simply posting and writing about your company on the page is not sufficient. You need to respond and reply back too. If people ask questions or talk about anything they find on your site or page, do not hesitate to respond. Show them that you care and that their views are crucial to you. Negative comments especially need to be responded to. If it goes unanswered on your site, visitors will only assume the worst.


4.  Don’t Sound Too Desperate

When I ask you to be really active on your page, I do not feel you should overdo stuff. Too much exaggeration or posts that challenge your genuineness will definitely lower your fans. So when you post be cool, yet casual. It shouldn’t look like you are dying for a fan following. That puts off people instantly. And we don’t want that.


5.  Create Testimonials To Prove Authenticity

Feature some of your conversations on your site. When you involve real people followers feel a sense of realism attached to your work. Also it make one feel like he is dealing with a reliable business firm. It will compel them to look further into your company once they start trusting your work.


6.  Everyone Loves Free Stuff

Come up with attractive discount vouchers for your users. And post them on your page. They attract attention and make your site look really active and a running business. You can get more important stuff about coupons’ creation and distribution in one of my last posts.


7.  Link Everything In a Big Web

So you have your official business site, publicity blogs, twitter accounts, newsletters, Facebook pages (now) and all the dozens of advertising banners too. Linking everything together is very important. You should have pointers that make everything cross linked properly. This way anyone can access whichever site they want to without Google-ing everything beforehand. Your Facebook page should have links to the official site, blogs, subscribe to daily newsfeed button, follow on twitter, and basically everything that your business can boast off on the internet.


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5 Tips to Go Crazy with Creative Coupon Creation

Online stores are all about marketing. If you know how to sell only then will you prosper and profit. And anyone can tell you about people’s weird shopping tactics. They would go for a sale and buy stuff on 20% off even if it meant paying for stuff that was never intended to be bought. They want to spend less money on even the most bizarre stuff. And what better cheat codes could exist in selling, than coupons. They don’t cut into the sellers’ pockets and makes consumers really attracted to your store. It’s a win-win strategy that one should learn to implement properly.

Price sensitive consumers want deals, and smart local companies realize coupons are a great way to attract new customers and retain existing ones. Increasingly, local businesses are eager to use online coupons as a simple, cost-effective way to attract local customers.

The reason Domino’s gained popularity was due to its four-window coupons that came attached to every pizza you ordered. They were pretty tempting if you ask me, something that made me order pizzas every weekend. But in case of online stores what would attract customers most? Well let’s dissect the very essence of effective coupon creation.

1.    Cut through the crowd

Make it noticeable is the first thing to bear in mind. I know beauty lies in the eyes of the beholder and all that, but this is marketing not drama class.

[one_third] It should be catchy and must stand out among other coupons. Remember e-commerce is a tough competition. Grabbing the eye of potential customers is your best shot here. Make it look good and striking by adding flashy slogans and pretty product pictures.

You could do it with a “season’s special” thing too. Also don’t overdo it or the user will get the impression of desperation which is definitely not good.

 2.    Relevance and No Hidden Texts

The product image should be carefully printed. If it looks really tempting or alluring only then use it. Or else it could have a rather contradictory effect on the customer’s mind. Also make sure all relevant details regarding the offer are always clearly written. It should be clear and concise with no beating around the bush.

Put the terms and conditions regarding the offer noticeably. Use proper bar code and/or the tracking code if needed. In case your coupons are user- specific mention that too. It’s rather annoying when one turns up with a coupon and finds he is illegible to use it.

 3.    Relate to your Audience

Always think first, what kind of customers are you aiming at? What would they be buying on a large scale? If your coupon aims at selling something that is not on top of one’s shopping cart, they will dismiss your coupon without a second glance. Instead manipulate their choices smartly. Club offers of easily sold items with not very widely selling items. It’s going to be a better employed discount coupon that way.

4.    Decent Discounts and Offers

Don’t make offers only for the sake of it. Put some thought and material into it. Studies show that effective offers start at least 20% off. In the age of daily needs, less than that is more easily dismissed. If you say ₹100 off on something that costs ₹5000, you just gave a discount of 2%! That is ridiculously discouraging. In fact with such a sad coupon you could almost end up losing some precious existing customers! Stop being such a Scrooge, business is not always about winning extravagantly. Sometimes a little less profit is acceptable. Establish yourself through such advertising policies first you can crib over your earning later.

 5.    Offer valid till stocks last

Yes, I am aware that the e-store stocks will last for a long time but don’t let customers take you fore granted. Always create a sense of urgency in your buyers’ minds. They should feel a time bondage to using these coupons.

Experiment with expiration dates. A date that is too close can be disastrous if your marketing strategy doesn’t get the coupon out in time. Plus it doesn’t give people enough time to redeem it. A date too far away will be forgotten. In my reckoning, 2 weeks to 1 month can be a good time frame for a coupon expiration date.

Coupon Marketing

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Sneak Peak Your Customers’ Choices with Google Analytics

With your web store in place and the need to make business grow, competition is a clear ringing in the head. You know, the only way to win more is by defeating more. But what are your strategies? This is not Sparta, so you can’t just barge onto one particular brand and burn them to rubble. No that is way too Hollywood even for the internet. To progress you need to have a few tricks up your sleeve that upon clever implementation guarantee you a better chance at excelling at your venture.


Google Analytics is one such excellent tool for monitoring the performance of your website, and yet only a handful of entrepreneurs are using it. The Analytics of Google is fully equipped with state-of-the-art tools and features that can greatly improve the effectiveness of your online marketing. The data that you shall obtain will help you pinpoint the weaknesses and strengths of your marketing campaign, thereby giving you the chance to make some necessary changes to better fit your web store and your online campaign to the right audiences.

They are two important points of references while analysing your e-store. First, recognizing who your users are and what they like. And second, you have to make sure to pamper these customers and keep them happy. And that involves putting up good content and items on your site that make your customers fall in love with your site. And Google Analytics has everything to help us do exactly this.

Who are your viewers?

You can’t sell candy to people in their late 30s just as you can’t sell motivational books and CDs to the teens. It is important to understand who your potential customers are. Without having the right approach towards the right prospective buyers you cannot hope to succeed. Google Analytics provides some handy standard reporting options which help making clear as to who constitute our site’s major views.

The Audience Tab is one of the main features of Analytics. It shows you a number of useful things about the people who are viewing your content, including their geographic location, what language they speak, how often they visit and what computers and browsers they use to get there.


Recognize Your Viewership Progress: As you build your fan base you will start to see patterns in your readership. For example, you might find there are certain days of the week when you receive more visitors or spot spikes in traffic after sending a newsletter or publishing a blog post. Experiment with such ideas and Google Analytics gives you the perfect trial lab for verifying your ideas, to see what works and what doesn’t.

Check Reactions: Further you can track the average number of page views, visit duration and bounce rate, (by bounce rate we mean the percentage of people who land on a page on your site but don’t click on any other links before leaving.) This is rather helpful to learn the reactions of your users towards the website. Just pay attention to small details and you can make 2 and 2 as 4 without a single worry.

For instance: A high bounce rate and low number of page views indicates that your audience isn’t bothering to delve deeper into your site after landing on an initial piece of content. To improve this you might want to rethink your page layout, including clear navigation options that encourage people to explore further. Embedding links in your content that lead people to other pages within your website is also another good way to boost engagement.

Build Upon User Type: The Visitor Demographics section tells you about what your audience constitutes. This can be really useful when dealing with the customers. Instead of focussing your work on people who do not visit your store you can give your actual visitors the stuff that they would like. For example, if you deal with spices that have gargantuan buyers from North India you can focus more on products consumed by the people in North India rather than selling them spices of other cuisines.


What To Write?

Its rather important to recognize and understand what is that stuff that your potential customers like. Once you can synchronize your style with their choice, you can nail any number of customers with sure shot ease.

The Site Content Report is one of the most important sections in Google Analytics when it comes to understanding what your audience is interested in and why they are coming to your site. It shows you your most popular pages, broken down by number of views, length of visit and bounce rate, and allows you to see where people are entering and exiting your site.

Know what they love: This is particularly important when it comes to deciding which topics work best for your readers. Like I claimed earlier, knowing your users’ choice is like hacking straight into the users’ brains and giving them exactly what they want, exactly how they want it. Recognizing content like this is worth revisiting and working into new articles.

Strategize your Pages: You might also notice patterns in the bounce rate and average time people are spending on certain blog posts. A high bounce rate or low visit duration for a page might indicate that your content wasn’t what people were expecting, maybe a blog post had a misleading title or your readers didn’t find it interesting or well written and consequently exited the site. This information is incredibly important feedback that you should be using to guide your content strategy.

Know the Keywords: By activating Site Search Tracking you can capture the search terms that your visitors are using. If your site has an internal search function, analytics can tell you can learn some of the most commonly used keywords and search items. Not only is this helpful when it comes to getting a feel for what people want and planning your future content, but it can also help identify problems with the layout and navigation structure of your pages. For example if you find a lot of people are searching for the term ‘Facebook Link’, it indicates that they have been unable to find an obvious link to your Facebook site whilst exploring your site, so you might want to think about perhaps adding it to the main navigation bar, a lot more visible this time.

What Pages Are More Loved: By activating the In Page Analytics view and moving your mouse around the page you can see the number of clicks your links are receiving, find out which areas of your page are getting the most interaction and get an idea about how your page is appearing in your viewers’ browsers.

This information can be really useful when it comes to optimising the layout of your page. Are your viewers seeing the content you want them to see? Are they bothering to scroll down to the bottom of a page? Are your calls to action obvious enough?

All things worth considering if you want to boost your audience engagement are so easily at one spot. If you are missing this out; well don’t. Google Analytics is everything you secretly want to know as a seller. So go ahead and give it a shot and there is no way its going to let you down!

Google Analytics Help Guide

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8 Tips to Make You a Pro in Product Descriptions


As more and more people turn to buying products online instead of in stores, ecommerce sites are booming with business and companies selling products online have gained a definitive edge. In order for your products to sell well, however, you have to do more than simply offer them online. Regardless of your industry, clients will have a sea of choices to wade through when making their online purchases. Excellent product descriptions will make your company’s products stand out. Some tips to writing a good product description:


1. Create an original product description

A proper product description needs to be detailed, compelling and unique. Avoid the temptation of copying and pasting content from the manufacturer’s site. Instead, take time to create original, keyword rich descriptions for your product pages. Take time to study the product and find out what information would interest customers most. For instance, you could explain clearly how a product works and what specific benefits it can offer to consumers.

2. Write with search engine optimization in mind

Sales will increase if more clients are able to find your products. Write product descriptions that are at least 150 words in length. Identify frequently searched, relevant keywords associated with your products and incorporate them and variations of them. Be sure to include links to related products or categories within your product descriptions.

3. Keep your customer in mind

When writing product descriptions, vary the content and make it easily accessible to potential customers. Use bullet points and subheadings. Make sure to include basic product information within the description, which could include product color, material, dimensions, etc. It is also helpful to outline the benefits of using the product within the description.

4. Add keywords and keyword rich links

Once you’re done crafting your description, go back through and pepper the content with keywords.  But they shouldn’t be too much or too little. A link doesn’t have to be included in every product description, but a few good links can improve rankings. Keywords and links aren’t the most exciting part of content writing, but they help your rankings and make you look like a SEO super star.

5. Always be accurate

Always be accurate in your product descriptions. Never guesstimate a measurement or assume a pair of pants has pockets. Nothing angers customers more than when they receive a box of 11 cookies instead of the box of 12 cookies they ordered. Proof read and fact-check at least three times. Before you begin writing, get the product details from the manufacturer or client. If you don’t know something, ask.

6. Include product images.

Customers who can see what they are about to buy are more likely to follow through with their purchases. Include images that are professional and high quality. Even more likely to improve sales is the integration of interactive product media around the description. Images and interactive media keep potential customers on your site longer and, in general, customers who stay longer are more likely to buy something you are selling or bookmark your site to return to later.

7. Include product reviews

The inclusion of product reviews and ratings with a product description is a wonderful way to engage your client base, provide information about a product that might not be included in the original description and provide assurances to your potential customers about the quality of the products you are selling. Many customers will not buy from a site that does not include product reviews and ratings.

8. Check the spelling and grammar

Proper spelling and grammar is very vital for any ecommerce site. Many customers would be reluctant to surrender their personal details to an individual who cannot differentiate ‘there’ and ‘their’. Therefore, you need to ensure that your site’s content leaves customers with a good impression of your business. If your pages are well written and are free from grammatical and punctuation mistakes, customers will take your business more seriously. Remember to keep your language consistent in all your product pages. For instance, don’t say ‘web site’ on some pages and ‘website’ on others. Such mistakes can make a shopper lose confidence in your business.

Writing Product Descriptions

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