It is a known fact that organic promotions alone on social media is not the key to successful branding. Each social media platform has their own advertising network which helps in boosting the reach of your social media page or posts. But you can’t leverage the same tricks for all the platforms as the ads work differently on them and the methods of creating successful ads differ too. However, a few things stand common for all the social media platforms. If you adhere by these, you will be successful in creating ads that convert on top notch platforms like Facebook, Google, and Twitter.