We have some great news for you! We have successfully raised $6 million in a round of funding led by Bertelsmann India Investments. Existing investors Nirvana Digital India Fund, Nirvana Digital Investment Holding Co Ltd, US-based 500 Start-Ups and Singapore’s Beenext also participated in the second round of funding.
With more than 7,500 shops in our catalog and over 10,000 listings added per day, the funding will help us expand our footprints across the country with new shops, designers and unique products that are only available on our platform. This will also aid the development and continuous improvement of our seller ecosystem to maintain next-generation standards and stay user-friendly and highly interactive for our new marketplace, KRAFTLY. All In a Homepreneur’s Day’s Work!
“The current eco-system is not supportive of integrating smaller sellers into e-commerce. In fact, they aim towards replacing them rather than including them. Kraftly has a single vision of allowing every seller to participate in e-commerce. There are over 50 million homepreneurs (entrepreneurs working out of home) and small sellers in India that currently do not have any medium of launching their sales online. By bringing such sellers online, we’re building the largest supply base of unique products for buyers to choose from,” said Saahil Goel, CEO and co-founder of Kraftly.
By enabling the merchants to go online under their own brand, we, at Kraftly, have created the country’s most loved digital flea market, and continue to grow exponentially to enable more and more small sellers, individuals, and homepreneurs to sell their products from anywhere using their smartphones.
“By giving the power of e-commerce back in the hands of the small seller, Kraftly has the potential to create an entire new e-commerce ecosystem currently lacking in the Indian market. The recent growth in offline to online commerce in countries such as China, Singapore, US and Japan is further validation of this business opportunity,” said Pankaj Makkar, Managing Director of Bertelsmann India Investments.
In 2013, KartRocket raised seed funding from angel investors 5Ideas Startup Superfuel and 500 Startups. Subsequently, in 2014, a Series A round of funding saw $2 million being raised from Nirvana Venture Advisors, 500 Startups and Beenos.
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