KartRocket Funding

Lo And Behold: We’re Growing Really Fast!

We have some great news for you! We have successfully raised $6 million in a round of funding led by Bertelsmann India Investments. Existing investors Nirvana Digital India Fund, Nirvana Digital Investment Holding Co Ltd, US-based 500 Start-Ups and Singapore’s Beenext also participated in the second round of funding.

With more than 7,500 shops in our catalog and over 10,000 listings added per day, the funding will help us expand our footprints across the country with new shops, designers and unique products that are only available on our platform. This will also aid the development and continuous improvement of our seller ecosystem to maintain next-generation standards and stay user-friendly and highly interactive for our new marketplace, KRAFTLY. All In a Homepreneur’s Day’s Work!

“The current eco-system is not supportive of integrating smaller sellers into e-commerce. In fact, they aim towards replacing them rather than including them. Kraftly has a single vision of allowing every seller to participate in e-commerce. There are over 50 million homepreneurs (entrepreneurs working out of home) and small sellers in India that currently do not have any medium of launching their sales online. By bringing such sellers online, we’re building the largest supply base of unique products for buyers to choose from,” said Saahil Goel, CEO and co-founder of Kraftly.

By enabling the merchants to go online under their own brand, we, at Kraftly, have created the country’s most loved digital flea market, and continue to grow exponentially to enable more and more small sellers, individuals, and homepreneurs to sell their products from anywhere using their smartphones.

“By giving the power of e-commerce back in the hands of the small seller, Kraftly has the potential to create an entire new e-commerce ecosystem currently lacking in the Indian market. The recent growth in offline to online commerce in countries such as China, Singapore, US and Japan is further validation of this business opportunity,” said Pankaj Makkar, Managing Director of Bertelsmann India Investments.

In 2013, KartRocket raised seed funding from angel investors 5Ideas Startup Superfuel and 500 Startups. Subsequently, in 2014, a Series A round of funding saw $2 million being raised from Nirvana Venture Advisors, 500 Startups and Beenos.

Take a look at what the big media houses has to say about the news.

Times Of India


Live Mint

Your Story

The Hindu Business Line

Money Control

Read More

KartRocket Moves To Akamai; Becomes the Fastest SaaS Based Ecommerce Platform

Did you know that even 1 second delay in page response can lead to 7% decline in conversion rate? Also, 40% visitors will totally abandon your website if it takes more than 3 seconds to load. And, one of the important metrics of Google search rankings is how fast your page loads. In general, faster sites are not only rewarded by Google but also loved by the visitors.

So, in order to make your KartRocket store ready for high end industry, we are glad to announce that we are finally moving our entire platform traffic to be routed via Akamai. For those who have not heard of it, Akamai is one of the world’s largest distributed computing platforms dispersed all around the world and is responsible for serving around 30% of the total internet traffic; which is way too much of control by a single entity considering the fact that the largest ISP has only a total control of 5% of the traffic.

With its arsenal of over 170,000 servers worldwide, their customer base includes the likes of Apple, Facebook, Bing, Twitter, etc.

So, How Exactly Akamai Will Work on Your KartRocket Store?

Earlier, when a user navigated to you site, their request used to travel through our Firewalls, Load Balancer and Application Servers, in that order. Our Application Servers were responsible for all the hard work and pass on the rendered response back to the Load balancer through our Firewalls and back to the user.

However, with Akamai, when a user navigates to your KartRocket store, it actually goes to an Akamai server. Akamai first checks if it has the cached content available for the request or not. If it has then the page gets served from the Akamai server itself; otherwise, it fetches the data from the KartRocket server and the same is cached and served to the user as well. When you read this, it might seem like a lot of work to be done but all that happens before you are able to blink your eye!

Faster Loading Time

All that sounds regular. And trust me when I say that, this is not even the tip of the iceberg. The real magic lies in the way Akamai handles your request.

Akamai drastically improves the load times for web pages, static content like CSS, JavaScript and images. This is achieved by using a geographically dispersed network of servers, the world over. So, when a user requests a webpage, they are always served content from a server closest to their geographic location via the best available delivery route, which basically means low network latencies, lower packet loss and higher bandwidth resulting in better load times.

What this means for you is that a customer browsing your website from Saket, New Delhi would be served content probably from Saket itself whereas, one accessing the same website from Juhu, Mumbai would be served content from a server nearest to Juhu. Previously, all requests used to hit our network in Singapore.

Also, it does not end there. Akamai also accelerates the responses by determining the user’s device-type in real-time. So, a mobile user on a cellular network will see images optimized to boost their network performance whereas a user with broadband DSL would see images and content optimized for their network throughout.

More Data Security

Routing our traffic through Akamai also means that your data is more secure as a lot of attacks get neutralized by Akamai, even before they reach our servers which basically translate to a more secure KartRocket. Hence, your data is safe with us

All this caching and offloading of the KartRocket servers mean that our platform is able to perform better than what our machines can handle. Before Akamai, we had to spawn new servers to handle concurrencies > 1500. But now, that is a thing of the past.

We are yet to see a concurrency that our servers are unable to handle. This also means less server work for us, which in turn translates to us doing cooler stuff like building Drones and Rocket Propellers which are basically internal names for some of our systems.

Jokes apart, it means we are able to focus better on the product and bring you newer features and resolve any issues more swiftly than in the past.

Happy Rocketeering!

Read More

KartRocket Introduces Multi Channel Selling With SellRocket

The ultimate aim for any online entrepreneur is to sell more and gain maximum. We understand this and that’s why we keep on coming with more features so that more sales and profit keep coming into your kitty. To take a step ahead in this, we have launched SellRocket, an amazing feature which will let you sell on various marketplaces and affiliate channels from a single platform.

Now, you can sell on your physical store, ecommerce website as well as on marketplaces, affiliates and manage them on a single platform. With SellRocket, you can sync your products in just a click and list them on multiple channels like Shopclues and Junglee.

Where Can I Sell My Products Using SellRocket?

Initially, SellRocket is available for Shopclues and Junglee. However, more Marketplaces like PayTm, eBay, Amazon, Snapdeal & Flipkart are coming soon.

How Will SellRocket Exactly Work?

SellRocket will list your products to Shopclues and push feeds to Junglee in just a click. All you need is to map your product category with our master category list, attributes to our master attribute list and the products will get automatically synced.

Why I Should Go For SellRocket and Not Sell Directly On Marketplaces?

Save Time
Selling on multiple channels means more time in creating separate product catalogues for every marketplace and managing these channels. With SellRocket, you just need to manage products on KartRocket admin panel and the rest will be taken care by us.

Single Click Listing
All you need is to map your product category and attributes once and the products will be synced on all present and upcoming marketplaces for life.

Minimum Efforts
Decrease your marketing efforts by selling on multiple channels. Automatically increase sales by selling o marketplaces and enhance brand visibility by pushing products feeds on Junglee. All this will be done involving minimum efforts.

How To Get Started?

Before, you start listing your products on these marketplaces and feeds, you need to map your store’s category and attributes with a master category list, which our experts have prepared. This category mapping has to be done just once and products’ category will be mapped for all marketplaces and feeds available in present as well as in the future.

Category & Attributes Mapping

1) Login to Your KartRocket Store. Click on SellRocket, listed on the left menu of your KartRocket admin panel.


2) Now, click on Category Mapping. The following screen will appear. Here, you will get a complete list of categories available in your online store.

SellRocket 1

4) Scroll down to the category you wish to map. You can either choose from the list or simply type the category and it will automatically find it.

5) Please note that in case the exact category is not available in our master list, then choose the category which suits you.

6) Click on Next. The following screen will appear. Here, you need to map the attributes. Choose one from the list.

SellRocket 3

7) Click on Next. Your Product category and attributes has been mapped successfully.

Listing Products On Shopclues

One of the most popular Indian marketplaces, Shopclues has over 42 million visitors, 12000 registered merchants and more than 2 lakh products on the platform. With KartRocket, you can easily list your products on Shopclues and start selling. Here’s how to do this.

Once you are done with category and attribute mapping, you can easily start listing your products on Shopclues. To do this, follow these steps:

1) Before you get started, you need to register yourself with Shopclues with the same email ID with which you have registered your Kartrocket store.
2) To do this, go to storemanager.shopclues.com. The following screen will appear.

SellRocket 4
3) Fill all the necessary details asked and click on Submit.
4) Once, you are done, the following screen will appear.

SellRocket 5

5) Now, login to your Shopclues merchant account and click on ‘Settings’ and then on ‘Seller Information’.

SellRocket 6
6) Fill the seller information and then your bank details.
7) Go To Service Fee Agreement and choose the apt category, which suits the nature of your online business. You can choose multiple categories. Read this agreement carefully and click on “Save & Go To Next Step.”

SellRocket 7

8) The following screen will appear. Click on “Save & Close.”

SellRocket 8
9) Now, go back to your KartRocket admin panel, click on SellRocket and then go to Marketplaces.

10) The following screen will appear. Click on “Now” in Configure and Authenticate.

SellRocket 9

11) The following screen will appear. The client ID and Client Secret Key will be auto filled. All you need to do is fill the username and password. Click on Save.

SellRocket 10
12) After you are done with marketplace configuration, again click on SellRocket from the left menu. Click on ‘Now’ in List Products.

SellRocket 9


Congratulations! Your Products have been listed on Shopclues. To view them, go to your Shopclues merchant account, then click on Catalog on the top menu. Go to Manage Existing Product> All Products.

SellRocket 11

Your Products will be shown on your Shopclues store manager as following:

sellrocket 15


Pushing Product Feeds on Junglee

An online shopping service by Amazon, Junglee enables customers to find and discover products from Indian retailers. Here, customers can browse through millions of products, choose them and then be directed to the seller who is selling that particular product.
To push your products feeds on Junglee, all you need to do is follow these steps:
1) Go To www.junglee.com. Click on Sign up. Enter your details to sign up.

SellRocket 12
2) Now, login to KartRocket admin panel and click on Feeds. The following screen will appear. Click on Now.SellRocket 13

3) You will get the Product Feed URL. Just copy this URL or send a screenshot to your Junglee Account Manager.

SellRocket 14

Read More

Shiprocket 360 Launches Online Seller App To Create & Manage Store On The Go

Hobby to Business with Shiprocket 360 App – YouTube[via torchbrowser.com]

With the aim of simplifying the online business to its core, Shiprocket 360 has launched a revolutionary mobile app through which running an eCommerce store will become a cakewalk. Now, your mobile can help you become an online entrepreneur in minutes. Those who already have Shiprocket store can easily manage it anytime, anywhere. For this and more for free with Shiprocket 360 Online Seller App.


Now anyone can become an online seller and start selling online with zero investment, literally! Shiprocket 360 Online Seller App is one of its kind B2B store creation and management app which will help the offline seller to go online and make online selling easier for everyone. With Kartrocket App, you can:

Create Free Online Store

You don’t need to be a tech-freak to start your online store. Sign up for free and create an amazing online store in just minutes with Shiprocket 360 Online Seller App. All you need is to fill in your details and your ecommerce website is ready.

Manage Online Store Anywhere

With this app, you can manage your online store from your hands, quite literally. Now, you don’t need to hang on the computer or laptop as your Android mobile can help in-store management.

Let Shiprocket 360 Online Seller App Do All The Work!

As mentioned earlier, Shiprocket 360 app has not just eased the website creation, but managing your Shiprocket 360 store has become a matter of just a touch. Other than this, your mobile app can do a LOT of things. Check them out!

Click & Upload, Right from Mobile

Creating a product catalog has never been so easy. All you need is to click the product image from your phone camera, edit it (if needed) and upload it directly. After the image has been uploaded, add product details like description, SKU, name, category, variants, etc.

Share & Sell in Just a Click

Discover new ways of social selling by selling on WhatsApp, Facebook, Twitter & more. Share your product details along with a direct payment link so that your customer can make quick transactions.

Integrate Payment Gateway

You can directly request for free payment gateway on your online store. This payment gateway will help you accept online payments through credit card, debit card & net banking.

Hassle-Free Shipping

Get access to Shiprocket, India’s best-automated shipping solution through which you can ship your products anywhere in India using the best courier company.

Marketplace Listing

Earn double profits by selling your products on India’s best marketplaces like Amazon, Snapdeal, Shopclues, Paytm, etc. Through this app, your products will automatically sync on these marketplaces.

Offer Multiple Payment Options

Other than online payment and direct payment link, you can also accept payments via Cash on Delivery, MPOS, or Mobile Point of Sale in which your mobile will work as a card swiping machine and custom cart to help your customer shop quickly and easily.

Add & Manage Orders Anytime

With this app, you can not only add products but also orders. Also, you can easily manage your orders and click to ship them using the best courier company in India.

Unlimited Sales & Traffic

With this app, you also get access to Traffic IQ, a traffic generator tool, which will help you drive more traffic and sales by listing your product on various affiliate websites.

Local SEO

Get your store easily searchable on local searched with Local SEO. All you need is to enter the store details and Google will help the local audience to search your store along with your store details and location.

So, Don’t Go The Traditional Way! Download Shiprocket 360 App And Start Online Store Today!

P.S. For all the iPhone users, you don’t need to worry as we will be coming up with our iOS app soon. Will keep you informed 🙂

Read More

Get Access To Faster And More Secure Store Reports

KartRocket has made report export faster and more secure. Now, all your reports will be easily accessible on your email. This step has been taken to make sure that your reports can be exported safely.

Read More

Thank You for contacting us. Our executives will call
you shortly.