Content Marketing Strategy To Uplift Your Ecommerce Traffic & Sales

content marketing strategy

The world of ecommerce is constantly evolving with new ideas overlapping the traditional one. However, the main objective still remains the same, i.e. better visibility of your store or brand. Gone are the days when keyword density and ghost pages used to dominate the search algorithms. Today, the search engines, especially Google, are hungry for high quality and relevant content. This is the reason that many ecommerce marketers are rearranging the importance of content’s position and quality. Also, they are revising their content marketing strategy to enhance their store’s traffic and sales.

Content Marketing: An Introduction

For any ecommerce website, relevant traffic is a must. To gather this traffic from different digital channels is a challenging task. Content marketing has emerged as the new weapon for online marketers. With the developments done by major search engines, especially Google, the need of high quality content has increased tremendously. Content marketing is basically an online marketing tactic of creating and distributing relevant content, keeping in mind consumer behavior.

Through content marketing, you sell your business without really selling it. You tickle the curious side of your customer, provide them relevant information through your blogs, infographics, email newsletters, case studies, social media posts, etc. and developing a brand loyalty for your potential customers. Creating an effective content marketing strategy can also help helps your website’s search ranking for better visibility.

Tips For An Effective Content Marketing Strategy

The basic and only requirement to create an effective content marketing strategy is to offer high quality and engaging content. This will not only inform your customers, but also build loyal relationships with your customers. Are you confused about how to take the first step towards building content marketing strategy for your ecommerce website? Check out the following basic yet powerful tips to provide maximum benefits.

Search and Research Before You Write

Check out what exactly people want to know about. Do a research about the topics that might interest your potential customer. Dig into Google Adwords and major search engines to look for useful keywords. Also, you can take a sneak peak of what topics your competitors or big daddy’s of your industry covering. You can also take into account your personal experiences or social media shares and tweets to know what interests your customers the most.

Write To Inform and Not To Sell

When it comes to blogging or case studies, never blow your own trumpet. These are the sections where the visitors don’t really care about you. All they want is relevant information about the topic that they have been searching for. Take the advantage and gain their attention by providing what they actually want. But, make sure that you provide information about your industry. For example, if you are dealing with electronics product, information about latest fashion trends is irrelevant for your business as well as your potential customers. Occasionally, you can promote your site or its products/services by linking them with the benefits of your customers.

Provide Evidences

Link a strong back story or link to prove your content. By providing evidence in the form of case studies, survey results or testimonials, you can easily convince your potential customers about your product and services. These kinds of write-ups get maximum shares on social media, which further adds to your brand visibility.

To know what kind of content can help you drive more traffic and make your content marketing strategy a success, check out this blog.


Saahil Goel

Founder & CEO at Shiprocket

Saahil Goel is Co-Founder and CEO of Shiprocket, a data-driven logistics aggregation platform that drives efficiency in India’s eCommerce logistics by connecting online retailers with logistics prov ... Read more

Saahil Goel

CEO and Co-Founder,

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