Crudeco – Private label brand for the youth to get affordable & trendy designs
We have the story of Crudeco with us, it is simple yet very different from the rest. The brand is an idea by 2 friends – Mithun and Vivek. Both were crazy about fashion and wanted to have their signature brand for the young and the rebellious ones. They wanted to give the youth a taste of the modern trend in an affordable budget.
Crude entered the apparel market at a time when there are thousands of options available for the consumer. But what unique they have to offer is a raw concoction of products that will help you stand apart.
How did you come up with the idea of creating your own store?
We brainstormed different options and finally decided to come up with a website that is unique bold and international in style. We didn’t want to follow the market leaders. We wanted to be new and stylish. And there comes KartRocket.
What is so unique about your online store?
Our store design itself is unique. We tried our best to be first of its kind. In our products too we tried to bring new and unique styles. We wanted to experiment new styles. Bring those styles that other indian brands haven’t tried their hands on. Also we work with young bright minds – Our USP is that we promote designers as much as their designs.
What were the major challenges did you face while starting up?
Financially we had no backing. It was just our whole career saving that we used, We did not involve investors and had no business knowledge. Had no contacts or mentors. We had to start from the scratch. We hit several roadblocks. Our launch was delayed for months due to production issue, website customization, logistics and warehousing issues. Both of us were working professionals, we had a really hard time managing our life and our dreams. It was tiring and exhausting but we enjoyed every moment of it.
Any learning you want to share with fellow entrepreneurs?
Rebel the world. Follow your dreams. Never give up because my friends you have just one life to be YOU. So be you. You may fail but only to win later. Do not stop until you win
How was your experience with KartRocket?
Awesome. A million thanks to the team for being the best team i could hope for. They listened to every needs i had and gave their best to deliver the same. Yes it took time but i’m happy how the site turned up. Thank you KartRocket for delivering to my expectations. And i would like to thank the account managers for taking special interest in our store to shape it to international standards and coming up with suggestions and improvements.