Understanding Ecommerce Analytics Metrics Through GA

Ecommerce Analytics Metrics

When it comes to ecommerce analytics metrics, web analytics are extremely crucial. They have the whole set of information and knowledge. This helps any entrepreneur to understand how the progress of its online store is shaping up. If you are running a physical store, you can easily interpret the consumer behavior towards your store. Similar work is done by web analytics for your store. Among the many options available to know ecommerce consumer behavior, Google Analytics is the most popular and widely used.

Google Analytics is basically a web service offered by Google that provides detailed statistics about your ecommerce store’s traffic, sources, conversion rates and many more. Also, you can keep a track of SEO and other advisement like PPC, email marketing, etc. Many ecommerce platforms like KartRocket offers free integration with Google Analytics, so that you can easily check your store’s progress.

Steps to Integrate Google Analytics with KartRocket Store

To integrate Google analytics with KartRocket store, you need UA series code that is available on your Google Analytics account. Follow these steps to get that:

• Use your Gmail account to login to Google Analytics.

• Click on Reporting tab and view reports. Enable ecommerce tracking.

• Go to Admin and click on All Web Data.

• Open Profile Settings and change currency to INR. Click on Apply.

• Now, you can add email IDs for administrator. Make sure that you check ‘notify user by email.’

• You will see a ‘UA-XX-XXX’ series code. Copy it.

• Now, go to App Store on your KartRocket admin panel. Search for Google Analytics and Adwords App.

• Click on Setting. Paste the saved ‘UA-XX-XXX’code in the first field. Click on Save.

And, your KartRocket store is integrated with Google Analytics. You can easily check its progress by logging into Google Analytics with your Gmail account.

Top 3 Ecommerce Analytics Metrics To Watch Out For In Google Analytics

Since, most of clients are quite new to this field, many metrics in Google Analytics can confuse them with technical reports. However, you don’t need to keep a check on every report that it tracks. Here is the list of 3 ecommerce analytics metrics which you should closely watch to help you understand your store’s progress.

New Visitors

With this, you can easily check the number of new visitors visiting your ecommerce store. You can also check the traffic source so that you can know how the link building, social media marketing and other marketing tactics working in your store. More visitors gives you a confidence that your store is not lagging behind in your efforts.

Site Engagement

Site Engagement includes pages per visit, average visit duration and bounce rate. These ecommerce analytics metrics help you understand the first impression that your store makes on the visitors. In case, you have high bounce rate or low page visits or low visit duration, then its time that you need work on your store. To know how you can lower down your website bounce rate, click here.

Multi Channel Funnels

This report helps you know the whole process a customer went to make a purchase. As in you can view the number of times your source appeared on the conversion path, but didn’t use that to make a purchase. You can also check the most successful marketing paths like organic or paid search.


The above are just a glance of ecommerce analytics metrics that you need to keep a close watch so that you can easily know the progress report of your ecommerce store. Google Analytics is a vast ecommerce tool. To understand this, you will need time as a beginner. If used wisely, Google Analytics can be a path breaking tool that will help you convert visitors into customers.


Saahil Goel

Founder & CEO at Shiprocket

Saahil Goel is Co-Founder and CEO of Shiprocket, a data-driven logistics aggregation platform that drives efficiency in India’s eCommerce logistics by connecting online retailers with logistics prov ... Read more

Saahil Goel

CEO and Co-Founder, KartRocket.com

Leave a comment

Your email address will not be published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank You for contacting us. Our executives will call
you shortly.