Revise Your Ecommerce Call To Action Using These Tips

call to action

Whether you are about to start an online store or already running one, like every ecommerce store owner, you are also worried about your store’s design, product placement, descriptions, pricing, etc. However, most of you ignore Call To Action. Sometimes, new visitors on your online store may act like lost wanderers. They might look for something that is available on your website, but the visitor is unable to find it and goes back. Hence, you lost your potential customer.

Call to Action Buttons helps these nomads to look for what they need. They instruct the visitors to proceed further and entice them to buy products. They are not just self-explanatory, but also easily visible. The best thing about these Call to Action words is that you can use them wherever you want. But, the best results will be given only if you use it effectively on your ecommerce website.

If you haven’t really noticed Call To Action till now, then you need to buck up and improve them on your website to increase sale conversions. There is no hard and fast rule for a perfect Call To Action for your ecommerce store. However, you can follow these tips to get effective Call To Action that can help you improve its conversion rates.

Design Its Way Out

Another important aspect of Call To Action is its design. Design them in such a way that they stand out on your ecommerce website. Use proper size along with contrasting colors for better visibility. You can use some white space to avoid any distortion.

Carefully Choose Your Call To Action

Carefully choose the words that you are going to use on your Call To Action. Your aim is to entice your audience to perform the task. Focus on the actionable words more than anything. When it comes to ecommerce, there are limited Call To Action words for different task. Like “Add To Cart” or “Add To Shopping Bag” to add products, “Pay Now”, “Buy Now” for proceeding with the payments.

Clarity is Must

For maximum effect of your Call To Action, make sure that it is easily understood. The typography should be bold and clear. You cannot experiment with English. For example, a bad Call To Action is “Get your pointer to page and provide us details to receive newsletters.” Instead of this, you can simply use “Sign Up” or “Sign Up For Free Newsletters.”

Create Urgency

If you want your customer to act quickly to your Call To Action, then restrict some time. Create urgency on your Call To Action for immediate effect. Like “Call Now”, “Sign up Today”, “Offer valid for today only”, “Buy before Saturday”, etc. With these kinds of words, your audience will understand the importance of time.

Offer More Information

This is an addition on to the above point. Whenever you are creating urgency, make sure you tell customers why you are acting like this. For example, instead of “Buy Now”, use “Buy Now And Get Free Shipping.” Of course, the latter CTA will be more effective; as it let your audience knows the result of “Buy Now.”

Saahil Goel

CEO and Co-Founder,

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