eCommerce Website: Gear Up your SEO for better Sales!

Search engine optimization is one of the things that every eCommerce website should be passionate about. This is simply because SEO is highly-relevant to increased traffic and sales. If you have an eCommerce website, you should as well start learning SEO. And be oriented that learning never ends for you may have to drop some tactics and acquire another set through time. Here are some valuable tips that must be kept in your pockets.

1. Use the right keywords.
Keywords are extremely vital in the arena of online business. These will bring customers to your eCommerce website. Before doing anything else, you must come up with relevant keywords. Do not stick on a certain set of keywords else you would lose lots of traffic. Look for other keywords instead but they must be suitable for each page. Popular keywords can be used but lean not on them. If you are going to focus on these popular keywords, chances are, you will be competing with a huge number of sites. Think of other keywords that are not quite common and work on them. Remember that in order to achieve success, you must take risk.
So when it comes to keywords, play around a bit and don’t forget its serious business.

2. Invest on the content.
“Content is King” is probably one of the most popular lines that you will stumble upon in the field of eCommerce. This is a facet because no customer would trust an eCommerce website that has erroneous, fluffy and senseless content. Your entries should be relevant to the nature of your business. If these correspond to the keywords of your choice, search engine page index might give you better rankings. This is only possible if the entries are original and error-free. Never attempt to post copied materials because search engines have a way of detecting these. eCommerce websites that deviate from the rule will be penalized. A well-written content will not only contribute to the value of the site. They will also encourage customers to visit more often. If the entries are engaging, customers will want to come back and this will result to better traffic.

3. Build Links.
SEO is effective with link building. You can use the following strategies.

  • >Link keywords so they are more visible on your website.
  • >Request other webpage owners to post a link of your eCommerce website on their own. When people visit their sites, they will discover your link and might click on it.
  • >Post articles on web directories and include a link to your eCommerce website.
  • >Add links to you site in order to increase visibility. However, be careful on choosing these links. Make sure that they are credible because their reputation can affect your traffic.

4. Be Mobile Optimized.
Millions of people shop online these days and a large chunk of this population shop using their mobile devices. If your website is not mobile ready, it will not load properly on mobile device which could prompt shoppers to switch to another site or forget about it. Make sure that you can accommodate all potential customers; Kartrocket can help you with this.
5. Launch a Blog.
A blog can help you give crawlers something to feast on every now and then. But keep in mind that each entry should be original, engaging and error-free. In case you are too busy to create and update blog entries or just don’t have the flair on words, you may hire an experienced writer. There are plenty of platforms where talented writers are pooled and are just waiting for a hire. Keep the blog contents fresh else the search engines won’t reward it. Also include the customer testimonials, you can easily do this using Kartrocket’s TESTIMONIAL app. It collects testimonials from your customers and display them on your website.

6. Do not let PPC do everything.
Although PPC or Pay per Click strategy is irrefutably helpful in boosting traffic, it requires a lot of cash. You have pay for the spot and once you stop paying, your online prominence will plummet liked a pricked balloon. You should also take it that some people have this intrinsic wariness when it comes to banners, online ads and sponsored links. Thus, do not let PPC do everything. Use some organic SEO and secure your online visibility for your eCommerce website.

7. Write Your Own Product Descriptions.
The fact that constructing a product database is an overriding process is inescapable. You may ponder on just copying the manufacturer product descriptions to save time and energy. Although this is not essentially prohibited, it will be a holdup for SEO. Take time to re-write the descriptions and use some creative juice.

8. Vary meta descriptions.
Onsite optimization should be filled with unique meta descriptions for every page. But make sure that is readable for humans so as not to lose the chances of getting clicked.

9. Enhance images.
Numerous online shoppers use image search if they need to find something online. Hence, eCommerce website should include relevant keywords in their ALT TAGS. And this should be done with every image.

Saahil Goel

CEO and Co-Founder,

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