recommendation engine

Engage with your customers with our inbuilt recommendation engine!

In the immortal words of Steve Jobs –

“A lot of times, people don’t know what they want until you show it to them.”

A recommendation engine does absolutely the same. It’s an algorithm tool that lets the developer predict the consumer choices and cart abandonment products for references to converting the visitor into the actual customer. At Kartrocket, we offer such advanced solutions that help you increase the reach of your brand to the most dynamic audience.

Recommendation Engines basically provides personalised emails, browser push notifications and personalised SMS to the potential customers. Since they are customer-centric, they can also be modified according to the requirements of the customer.

recommendation engine

Personalized Emails

Analysing the behaviour of the user on the website, the clients can engage with the potential customers across emails. It measures the response of the user to retarget them over the best medium. The clients can automate campaign posts and monitor emails to analyse the user behaviour and response. This can be the best effort to turn your potential customers into actual ones.

personalized_emails
Features of Personalised Emails:

  1. Abandoned cart reminders with recommendations after 1, 3, and 5 days of leaving cart

Abandoned cart emails are a great way to remind users about the products they left in their cart and suggest other similar products help them choose.

  1. Viewed product recommendations on Tuesdays and Fridays

These are the product recommendations based on the viewed products, highly personalised for every user.

  1. Upsell emails 15 days after a purchase

Upsell emails help you engage with your existing customers. We monitor your customer’s buying cycle and enable emails with the suggested products.

Personalized SMS

A set of rules can be framed by analysing the user behaviour and response. There is a very high probability that the recommendation mailer sent by you goes unread because of different customised settings of the customer’s inbox. Hence, targeting audience through SMS is the best alternative when you want to maximise your revenue.

personalized-sms
 

Features of Personalised SMS:

  1. Abandoned cart reminders after 1, 3, and 5 days

Abandoned cart SMS’s are a great way to remind users about the products they left in their cart.

  1. Viewed product recommendations on Wednesdays and Saturdays

These are the product recommendations based on the viewed products, highly personalised for every user.

  1. Upsell SMS 15 days after a purchase

Upsell emails help you engage with your existing customers. We monitor your customer’s buying cycle and enable emails with the suggested products.

Browser Push

Browser Push notifications are messages that you can send to your customers or visitors on their desktops or devices even when the web page is not open. Simply put, it gives you an opportunity to re-engage with your website visitors & customers through little messages. Hence, browser push helps you to get your customer engaged with the brand perfectly.

Features of Browser Push:

  1. Abandoned cart reminders after 1,3, and 5 days

Abandoned cart browser push is a great way to remind users about the products they left in their cart.

  1. Viewed product recommendations

These are the product recommendations based on the viewed products, highly personalised for every user.

  1. Upsell push 15 days after a purchase

Upsell browser push notifications help you engage with your existing customers. You can always monitor your customer’s buying cycle and send them notifications with the suggested products.

Automate Abandoned Cart Emails, SMSs and Push Notifications

According to different statistics, mostly the e-commerce users exits the website without checking out. They have some items in their cart while they exit the website. So, this feature allows our client to send recommendations based on products of the abandoned cart. The mailers can also be used to push the customer to visit your website again. The client gets the opportunity to make the customer best understand the products and its benefits or launch personalised offers for the customers accordingly. One can say – recommendation engines are a true blessing for e-commerce owners to accurate target their audience and maximise their sales.

cart-abandonment

Here’s how you can activate the feature:

  1. Login to your admin panel, click here
  2. Navigate to Marketing > Recommendation Engine

recommendation-engine_1

  1. Read the description carefully and click on “Click Here” link.

recommendation-engine_2

  1. You will be redirected to the campaign management admin page
  2. Click on Personalised links to update the content, schedule and targeting.

manage personalized engine

Conclusion:

Recommendation Engines helps in narrowing down a complex decision to a few recommendations that makes it feasible for the client to target the right audience with the right product to increase the profitability of their business. Since it collects pointers from a pool of data to make accurate recommendations, it also increases the covert ratio of the consumers.

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Puneet Bhalla

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