How To Increase Website Speed By 27%?
Today, web users have become less tolerant of slow loading websites. Especially, when it comes to eCommerce spree, they have so many options that instead of waiting, they would switch to different and faster website. Simultaneously, Google has also stated clearly that it loves to reward sites that are fast.
To take advantage of this dual benefit, we will need to speed up your E-Commerce website on priority. An eCommerce website has several intrinsic qualities like content duplicity, and shallow copy with a huge array of products, which makes it a challenging part to increase website speed.
Here are a few valuable tips and tricks to speed up your E-Commerce website using HTML codes, images, and content.
Tip #1: Enable Compression
It is easy to compress resources with the help of gzip or deflate, if you want to reduce the volume of data (bytes) that a particular page is transmitting on a network. Still, you have to optimize the content for the compression.
• Create stability across your HTML codes.
• Get consistency with the casing and use “lowercase” as regularly as possible.
• Be consistent with your HTML tags and quotes.
• Remove avoidable White Space in the HTML because it eats up loads of your disk space.
Tip #2: Optimizing Images
• Compress.gif and .jpg images. In case you are using Photoshop, always pick the option “Save for Web”.
• Eliminate or compress redundant Flash elements because flash is buggy, slow and over-rated. Of course, it has its own benefits to cater you with, but don’t completely rely for navigation or other site elements.
• Do not resize the images in HTML and never use the height or width attribute within the IMG tag for resizing larger options.
• Don’t leave the width or height attributes empty, because it slows down the browser rendering ability of the web pages, because it is unable to evaluate the space requirements for each image.
• Slice the images, but keep in mind that slicing does not reduce the size of the image, rather it adds up to the overall image size.
Tip#3: Choose Quality not Quantity – Say NO to Duplicate Content
Well, do you know Google Panda loves to read content written by humans? Yes, as per the latest Google algorithm update, your content has to be unique as well as of good quality, simultaneously.
a) Get Quality Content At Low Cost
If you want to have quality content at low cost then why not encourage your website users to simply upload their photos, reviews, comments, and videos. Interestingly, the content of your current customers will match the search query of your potential customers, eventually pulling more traffic on your site.
b) NO Duplicate Content
Remember duplicate content will only hamper your ranking on the search engine so to minimize this risk. Therefore, make sure that you include high quality, original content on your website. Because what customers love will be loved by Google eventually.
Just as consumers hate to wait in the long queues at brick-and-mortar stores to buy a product, similarly a slow loading E-Commerce webpage will generate no sales. Getting users to purchase your product online is equal to the procedure involved in doing sales via the traditional way.
Don’t let visitors leave your eCommerce website simply because it’s slow in loading – take necessary action right away and get started in order to increase website speed!!