How To Make A Website Responsive: Getting The Tech Right!
According to recent study, the number of online shoppers from mobile has increased deliberately. With Myntra shutting its website and going mobile only is the biggest proof of it. Even Google loves website that is mobile responsive. Therefore, it would be a great plus point for your business if your eCommerce website is mobile responsive. But, how to make a website responsive? Well, that’s a tricky question and you need to get all techy.
To make sure that your website is easily accessible from any device, be it desktop, laptop, mobile, etc., you need a responsive website. Here are a few tricks to optimize your mobile friendly website for improved visibility in the market.
How Responsive Website Make Your Business Better?
Google recognizes THREE different structures for mobile-friendly websites: dynamic serving, responsive design, and an autonomous mobile website. However, responsive design stands out in the competition, as Google endorses it. Below are some of the benefits of a responsive design.
A Single URL
A responsive design enables you to display same web content to your audience from a single URL irrespective of the device. It thus implies that Google needs to crawl only a single version of your website (mobile, dynamic, or responsive), which enables users to easily discover your content and to rank it. Moreover, you will enhance the user experience, as a responsive design eliminates the hassle of inadvertently clicking the mobile URL from desktop
Few Overhead and Maintenance Cost
You can maintain a single set of resources rather keeping two or more websites version to match display on different platforms.
Curtails Load Time
Load time is critical for your success, especially a mobile platform. A responsive design deploys a single URL to all your web pages across any device, and so you save the hassle of creating mobile-specific view in order to boost the user experience.
All Set To Make A Website Responsive? Check These Tips First
To make your website responsive and ready for any device, you might need a good technical knowledge or a professional developer who can work upon this. So, let’s get started!
Tip#1: Is Your Mobile Viewport Responsive?
Often, when browsing a website on your mobile phone, do you have to zoom in and out, or scroll aggressively because the text expands across the screen and you have a tough time reading it? Now that’s a bad user experience, isn’t it?
If that’s how your website is behaving on a mobile device, it’s time to take a look again! You must therefore set mobile viewport settings in order to display correctly your site’s content across different platforms, effortlessly.
With tough market competition, remember to make the text, images and design of your website mobile-friendly, else you will lose your business to your competitors, easily. Now would you want that?
Tip#2: Are You Blocking Any Page Assets?
To test the waters, use the “Fetch as Google” tool. How it works? Open the tool and enter your website’s URL it would immediately reveal if your website has indexing issues. Fix it by unblocking these asset pages. Remember to check all URLS if you use separately for desktop or mobile.
Tip#3: Is Your Website Content Mobile-Friendly?
With cutthroat market competition gaining desired traffic is hard work, and you may easily lose out to your competitors if your mobile website takes time to load, or the text and graphics are a challenge to read and navigate.
Larger fonts enhance the user experience as it becomes easier to read and navigate to the correct piece of information within seconds. Small fonts may appear pretty, but the ugly fact is that users find it cumbersome to continuously zoom and pinch their screen to read the content, and that means you lose the audience.
Experts recommend font sizes:
• Headlines: 22 px (minimum)
• Body copy: 14 px (minimum)
Tip# 4: Say Yes To Bigger Calls-To-Action:
For call-to-action (CTA) button the recommended size is 44 px by 44 px so that users can easily press and land on the correct page. So, if you intend to include CTA buttons on social sharing icon, blog post, landing page or website, ensure you keep the suggested size.
Tip#5: Get Superior-Quality Images
Large files take longer to upload on a mobile due to different hardware and software configuration as compared to a desktop/laptop. Therefore, you should optimize graphics and images with compressed file size option. You must keep the images under 1 MB for faster upload and display. If you can’t then resize the image, keep it in its smallest size.
Don’t forget the alt-tags of your images. Often, mobile apps by default block images, which make it difficult to see on your mobile or laptop, and this leads to a bad user experience. But you can enhance the user experience for your audience by using alt text (alternative text). This feature, allows you to display text instead of the image.
Tip#6: Create Mobile-Friendly Videos
If you have tried playing a video in Flash on your smartphone, you know how frustrating it gets. So, to offer an enhanced user experience to your audience, create your videos and animations in HTML5. It doesn’t hurt to include a transcript or a summary in your video.
Tips#7: Balance Images and Text
A perfect balance between the text and imagery is critical for the success of your mobile-friendly website. You must neatly assign the spaces around your images and text boxes for readability and smooth interaction, regardless of the user’s device.
And You Are Done!
P.S. Want to save some time and focus on your core business, rather than becoming a tech geek? Then, why not start your online store by choosing from 100+ design templates, which are already made ready for any device. On our platform, you can create mobile ready stores even without the need of any IT knowledge. So, start your online store today.