Tips To Promote Your eCommerce Website

In earlier times, when the concept of eCommerce wasn’t introduced to the world, selling products typically included managing a physical shop and having a local customer base. But with the advent of eCommerce, one needs to have an online store that requires promotions across the internet. Developing an eCommerce website can be one of your most profitable moves, but if you can’t market it effectively, then you might be in trouble. You would require smart marketing strategies for customers across the world to find your virtual store and shop from it.

To help you promote your eCommerce website, here are a few methods to attract your customers to boost sales of your business-

SEO Strategy

The importance of an SEO strategy for your eCommerce business can’t be stressed enough. Search Engine Optimization is an absolute must for all kinds of websites. This technique helps search engines such as Google, Bing, etc to find your website on the internet. The better you optimize your website, the higher it would rank on search engines, ultimately making it more visible to your customer base.

Make use of relevant keywords throughout your eCommerce website to attract the attention of search engines. For example, if you have a clothing store, use keywords such as “buy clothes online”, “best online fashion store” and so on. However, ensure you don’t overuse keywords, as search engines recognize repetition and stuffing. This can land your website to rank lower. 

One more important aspect you should keep in mind while designing your SEO strategy is your ‘page loading time’. A webpage that takes a lot of time to load often ranks lower than the ones that load faster. A fast loading page engages visitors and therefore has the ability to convert them into customers.

If you are looking for a platform that can get your website developed and would rank you higher across all search engines, Shiprocket 360 it is! If you design and build your eCommerce store on Shiprocket 360, be assured that your store will be search engine optimized and will rank much higher as compared to a website made using any other eCommerce platform.

Use The Power Of Social Media

Did you know an average person spends nearly 2 hours a day on social media? This clearly shows how relevant social media platforms are to promote your eCommerce website. Starting a social media campaign can also bring you amazing results in a very short span of time. Promoting on social media is also popular, as it doesn’t cost much. However, having a budget assigned to it can make things easier and more effective.

For the basics, start using sites such as Facebook, Twitter, Instagram, etc to share your eCommerce website with others. Post engaging content on your Instagram handle (behind the scenes shots, attractive pictures of your products, testimonials, etc) for customers to know about you and your brand.

Make a Facebook page of your eCommerce website and encourage customers to like and share your page. Tweet about your sales, special offers on Twitter. And do not forget to provide the link of your website on each of your content for customers to refer back to. At the end of the day, you want your customers to visit your website.

Add A Blog To Your Website

Adding a blog to your eCommerce site can become one of the most effective ways to promote your website online. It is not just cost-efficient, it is equally attractive to your customers, as you can provide relevant information easily, and also get creative with your blogs. If you are selling a specific product online, create a blog regarding your niche in the most attractive, for example, add infographics, pictures, video content in your blog. Once visitors get to the blog, you might be able to convert some of them into customers.

Add Customer Reviews

Adding customer reviews will tell your potential clients that you’re a trusted brand. Authentic reviews will surely help you in boosting sales. Customer reviews not only provide social proof to your eCommerce website, but it also helps your store gain more visibility amongst your target audience. For Google, adding customer reviews to your eCommerce website is similar to adding fresh content and the more active you are on the website, the higher you will rank across search engines.

Paid Advertising

Paid advertisements can turn out to be extremely effective for your eCommerce business. Though it will cost you money if you maintain a good conversion rate it can provide great returns to your business. For example, pay per click advertisements allows you to pay every time a visitor clicks a link directly to your website. Once they reach your site, then it’s your job to convert them into customers. You need to have a well-designed user interface and conversion process to see quicker returns.

Every eCommerce website provides different types of products, so some of these tips might work better for you than the others. The important part is to keep them all in mind and figure out which ones will be the most effective for your online store.

Debarpita Sen

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