How To Sell Food Online- Tips and Tricks

how to sell food online

“Selling food online’ — you thought is complicated and tough? But, you have a brilliant way to resolve the fear, all thanks to the Internet! The web based platform for selling your unique and scrumptious preparations is quick and simple, you get in touch with numerous customers; no storefront means fewer working hours, lower overheads as well as decreased labor expenditures. So, now do you think selling food online is difficult and not worthy?

Many online sellers have discovered that you need to be a tough cookie for being successful at selling your food online. But, you need the tools before you sell. Firstly, you need a speedy and attractive eCommerce website, an excellent packaging, and a first-class shipper. Also, make sure you’re in conformity with the regulations of the local state health department.

An Attractive Picture Can Bring-In Thousands of Orders

When you look to shop online, you cannot smell or taste the food for sale. Therefore, good visuals entice the customers towards the products, especially in case of food items. Remember, to make your website visually more appealing and soothing to the eyes.

Convey the food’s deliciousness to the audience by placing the best product shots because if the products are not clear and in-focus, then everything will fall flat. You can also hire professional photographers, or if you want to save the cost on images, then seek the help of your family members and close friends who’re into photography, or just buy a digital camera and capture pictures yourself.

Two-Click Purchasing

Just as having good and clear images on your eCommerce website is essential, it is equally important to have an easy two-click buying system. If your customer wants to purchase a particular food item, and is unable to click on a product and fails to buy in two simple steps, then forget it, because he is gone! So, the bottom line is that the checkout process must be easy and simple for the visitors to make effortless purchasing.

Find the Sweet Spot – Pricing Your Food Item

If you are learning about how to sell food online, then the critical aspect will always be the pricing of your products. Hence, if you want to stay in the business you will need to have a competent price.

Firstly, decide the price of your food product, add labor charges, packaging, overheads and shipping or re-shipping costs. If you do not make any profits, then increase a suitable amount of pricing, without shocking your customers. You may also tempt your customers by giving them freebies or free shipping. But, remember that cost is involved in distributing giveaways, so if you do not cover the costs you won’t get success in your online food selling business.

Packaging & Shipping Tips

The biggest challenge of selling food online is how to ship food. An important part of pricing also includes packaging and shipping, and if you are into selling perishable food products such as freshly baked items, cheese, fruits, and vegetables they should be shipped quickly. Also, shelf-stable and pre-packaged food items must be packed and shipped appropriately. Since, many food items online are bought as gifts, therefore packaging should be very attractive.

Spread the Word

Even if your brownies are the best-tasting ones or the cheese you supply is of the best quality, how does matter if nobody knows about your food items, you will soon quit your business. So what to do, how to sell food online?
Just try to get the word out and the most cost-effective way is to make use of social media such as Twitter, YouTube, Google+, WhatsApp, and Facebook. If you connect with your high school and college friends via the social media, you may get many sales and free advertising. Now that sounds interesting, isn’t it?

Alternatively, you can spread the word by sending customers the newsletters via emails informing them about your new product range or specials. There are many email services like Business Email Lite form BigRock, Yahoo! Small Business Email, and Professional Email from G Daddy India, which are simple to use and has signed up widgets so that you can add it to your Facebook page or website.

Ultimate Thoughts for Online Food Selling

If you are thinking to set up an online food selling shop, you must start small and try to stay simple. You may pick five to six products in the beginning and then experiment with your new arrivals. Take time and have patience with yourself as well as your customers. Remember, establishing a good online food website requires time.


Saahil Goel

Founder & CEO at Shiprocket

Saahil Goel is Co-Founder and CEO of Shiprocket, a data-driven logistics aggregation platform that drives efficiency in India’s eCommerce logistics by connecting online retailers with logistics prov ... Read more


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