A Complete Guide to Sell Products Internationally
Every entrepreneur dreams of becoming big. While setting up your online store, one of your prime motives is that you want to sell more products and gain higher profits. Throughout your entrepreneur journey, if you have dreamt to sell products internationally, but could not due to many reasons. Or, you tried going global but failed. So, here is a complete guide of what you will need to start selling products internationally and how to promote your store on the global market.
When we talk about ecommerce, we talk about going global, “Go global” or “sell product anywhere” or “get your products to international market,” any much more. But, there are only 5% owners who actually try and sell products internationally even after they have tasted success in their local or national market. Why?
• Because, they don’t know how to start?
• Because, their website is not ready for the international market.
• Because, they don’t know how to promote their products internationally.
• Because, they are not aware of how to ship products internationally.
The above are the major hurdles, which is faced by every entrepreneur and that is why they hesitate to go global. If you are one of them, then don’t worry. In this blog, you will get the answer of all major question, which will help you sell products internationally without any troubles.
How to Get Started?
The major question which haunts many ecommerce entrepreneurs is how to get started. Check out how to take the first step of selling internationally.
1) Market Research
Firstly, you need to do a little market research. Start with your product. Keeping in mind the USP of your store, research if there is need of the products, which you selling at your online store. You can learn about it by researching on the internet, social media or consult your relative or friend, in case live in another country. This will help you determine if your products are worth enough of selling online.
2) Choose An International Market Or Cluster
Always remember to start small. You don’t need to become a global leader at one go. It may sound fancy but going international is a tough animal to tame. You got to take small steps. Choose a small international market or cluster where the demand of your product is high. Decide on this before getting started.
3) Learn The Rules And Regulation Of Your Market
The next step is to get aware of the export rules and regulations of that particular market. Know the custom’s rules with shipping regulations and much more. In short, know about any obstacle due to which you will not be allowed to sell products on that particular market and check for any loophole to solve it.
Is Your Website Ready To Sell Products Internationally?
After you are done with the previous step, the next step is to make sure your website is ready to face your global audience. Since, your website will be the face of your company and brand for your international buyers, it is necessary that your showcase them the best one. Here are some of the major barriers and how KartRocket can help you overcome them easily.
1) Language Barriers
Once of the major barrier, which come in between selling your products globally is the language barrier. Even if you have your website in English, even then it might be different because the language is different in USA, UK and other countries. Similarly, if you are selling in the American continent, you might need Spanish as well because there are many users who speak and understand Spanish easier than English. For this, KartRocket has Page Translator. This app will translate your website page in 90+ national and international languages.
2) Currency Barriers
Another issue that many Indian ecommerce store owners face while selling products globally is how to convert their local currency to international currency. Make sure that your website is ready to showcase payments in different categories. This will help your international buyers to easily convert your product price into their local currency. For KartRocket merchants, there is Currency Updater and Currency Popup to take care of your product price worries.
3) Payment Barriers
So, your international buyer liked your product and ready to buy it. The next step is getting payment. Since, you cannot go for Cash on Delivery Payment option, you have to offer payment gateway to accept online payments. You can integrate payment gateway like PayPal, PayU, etc., which accepts payments in international currency and transfer it to your account.
4) Shipping Barriers
For shipping your products to another country, you can tie up with courier companies like FedEx, etc. which offers shipments to international markets. Or, you can tie up with ShipRocket, which offer international shipping solution by tying you up with major courier companies which will deliver products to any country at lower rates.
How to Promote Your Products on the International Market?
Last but not the least, store promotion to sell products internationally is a big challenge. Since, you are new to the market and of course, the international audience is not aware of your brand, firstly, you need to establish your brand and make it visible on the global platform. How to do that? Find out here.
1) Search Engine Optimization
Let’s start with free, slow yet effective marketing tactic, SEO or search engine optimization. If you want to sell products internationally, make sure that you target keywords that are popular in your target market, either national or national. Google will help you know which keyword has got traffic from which demography. Work on those keywords to get yourself listed on popular search engines of your international market.
2) Show Your Products On Social Media
Follow and make connections with the audience who are based in your international market and target them using different social media. Try to put your market research knowledge in here while posting your social media posts and products.
3) Advertising On Google And Facebook
The best thing about Google and Facebook advertisement is that they let you choose demographics where you want to showcase your advertisement. Select the demography where your target market it and run advertisements easily.
4) Sell On Marketplaces
Another way of selling online to international markets is to sell on marketplaces. There are various marketplaces like eBay, Amazon, Etsy, etc., which have global presence. You can list your products there and start selling online. To know how to sell on eBay to international market, click here. And for Amazon, click here.
Leave your comments to let us know whether these steps helped you or not. If you have any suggestion or way to sell internationally, let our readers know.