An Introduction To Affiliate Marketing- The Use and Benefits

affiliate marketing

Often, we hear small and medium enterprises and bloggers use “affiliate marketing” for promotions. But, what does this term or strategy imply? This blog focuses on the benefits of affiliate marketing and why should entrepreneurs use it.

Affiliate Marketing is an innovative and genuine marketing strategy that allows entrepreneurs, regardless of their business size, create a good source of revenues from online sales of products/services through their strong networking skills. It does not need monetary investment, but hard work in terms of promoting the affiliate products to a colossal network of potential buyers on the Web.

That sounds convincing, but does it really deliver ROI? Let us begin by asking two major questions that will help you to decide if affiliate marketing is beneficial to your organizational objective or not?

Affiliate Marketing Benefits

Question 1: Why Should I Opt For Affiliate Marketing?

You should invest your time in this form of marketing because;

• No investment required in buying product inventories/services
• No dealing with customers and vendors
• No responsibility of shipping and payments
• You can participate in promotions from any location on the globe, provided you have a high-speed Internet connection
• You work on your own terms while earning a sizable amount of profits from your efforts

Question 2: Affiliate Marketing Sounds Too Good To Be True! Does It Work?

For any marketing campaign to be successful, entrepreneurs must invest their time, efforts, resources, and creative thinking, and the same logic applies to affiliate marketing. Let us learn about how to get success in our endeavors. While planning on an affiliate marketing business, these are the top factors to focus upon.

Advertisement Banners: Advertising is the key for a successful business. So, when you start with an affiliate marketing program, ensure that you have a flashy ad banner for generating interest on the Web. You must have two types of banner plans ready. The first banner shall be of a standard size for simply promoting your brand/services. The second one will be special, with different merchandise designed for special events, days, or months. For example, a Valentine’s Day offer will display the merchandise on a red background with hearts, or you can make it more appealing with graphics and discounts to encourage Valentine’s Day sales.

Widgets: Widgets are highly useful advertising resource that an affiliate marketing manager must install on a website or a blog. It is an interactive advertisement that reciprocates directly with the customer when they click on it. For example, a search box widget would allow the potential customer to search the blog or a website for a desired item. It would pull up search results corresponding to that specific item, which eventually would help the user to make an educated purchase decision.

Bloggers: Blogging has taken the world by a storm; it generates regular income for people. So why not use it to your advantage? You can market your client’s products through blogs, what you need to do is quick and easy. Identify a blog with a large number of followers, and discover the ones that write about similar products, approach them with your offer, and request them to review post, and advertise your products on their famous blog.

Copywriters: Copywriters can help you profoundly to help you with affiliate marketing program. Their advertisement copies, sales pages, Newsletter, and landing pages can work the magic for your E-Commerce business. However, you must ensure that your business and their skills are in perfect alignment.

Online Marketeers: Another good way to improve your affiliate marketing business is to connect with seasoned online marketeers. They would create innovative marketing strategies to help your website appear among the top ranking in popular search engines. For them to work profitably, you must provide them with your landing page and your conversion rate data.

Promoting Your Newly Launched Program

Now that you have the compelling advertising copies and banners with you, and you have located the prominent resources to display your product/ service, but which is the best way to promote the newly launched affiliate marketing program? Here are the preferable answers.

Spread the Word in Affiliates Markets- You can either post advertisement banners on the main page of an affiliate interface, or send an email about your newly launched program to affiliate marketers in your network. Since both these ideas of promotions are paid, hence shall require investment.

Use Forums- You can advertise your affiliate marketing programs on the forums. This platform leverages you to promote your affiliate products/services through debates, questions, and comments. Advertising on forums can be free or paid.

Affiliate Directories- Register and submit your affiliate marketing programs to different affiliate directories. You would thus promote the products to a colossal database of potential buyers and the probability of greater sales thus increases multi-folds.

Existing Customers- You can always trust your loyal customers to help you promote the products. You can request them to spread a positive word about your program through different social media sites like Facebook and Twitter. The process may be time-consuming, but eventually it strengthens your brand and the possibility to generate more income from affiliate sales.

To introduce Affiliate Program on your KartRocket store, you can use app “Convert To Affiliate Site” where you can introduce this program along with proper commission structure. Contact your support manager to know more about this app.


Saahil Goel

Founder & CEO at Shiprocket

Saahil Goel is Co-Founder and CEO of Shiprocket, a data-driven logistics aggregation platform that drives efficiency in India’s eCommerce logistics by connecting online retailers with logistics prov ... Read more


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