Miss Pink – Barbie inspired private label brand for women

The journey began in 2004 when we were granted the official licensee by Mattel for creating beautiful clothing for the little girls who are ardent fans of the no. 1 fashion doll ‘Barbie’. Barbie is the only girls brand which allows every girl to imagine herself as a mermaid, a movie star, a fairy or a fashionista, a princess to the President.

Our unique product ranges from tops, short dresses, maxi’s, jumpsuits,outer wear, party dresses, pants, tunics, jeans, skirts, blouses to shorts. We know the feeling of ‘can’t live without’ clothing. We believe in the details with a subtle twist.

How did you come up with the idea of creating your own store?

We wanted to create a product which is a perfect blend of style & fabric for the girl who is smart, creative, confident, adventurous, sometimes sweet sometimes a tom boy. A girl who likes travelling and a carefree life as well holding her goals to her heart. We took this as an opportunity to give shape to ‘Miss Pink’. Our brand encourages every girl to dream and try on different personalities by exploring the world and all its possibilities without leaving her home.

What is so unique about your online store?

‘Miss Pink’ is a clothing inspired by Barbie Dolls, it’s a girl’s wear clothing in India with specially developed styles for teenagers. Our designers focus a lot on the latest fashion trends to touch everyone’s life with a twist.

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What were the major challenges did you face while starting up?

Our main challenge was the competition in the eCommerce segment. We wanted to establish our roots as the ‘girls premium western wear’ brand.

Any learning you want to share with fellow entrepreneurs?

We would only say that the world is full of opportunities, you just need to find that right idea to nail it. Keep experimenting with different things because you don’t learn until you fail.

How was your experience with Kartrocket?

It’s very great , We would recommend for all the Developers to get Connected with Kartrocket. The team is very supportive &, understanding, they have a sense of urgency in fulfilling your work.

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Puneet Bhalla

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