Most Selling Products Online India

20 Most Demanded & Hot Selling Products in India Online

Online shopping is a growing trend in India and the numbers of both sellers and buyers are increasing daily by whopping percentages. According to a reliable source, India’s total online sales figure is estimated to reach the US $100 billion by 2020, and apparels would be the largest segment. Clothing even now is a major product of online sales. Other items that are in high demand of online buyers are mobile phones, consumer electronics, footwear, food and health supplements, beauty products, kitchen and home furnishings, fashion accessories, jewellery, books, toys and video games, handmade goods, and online subscriptions.

Products that are most in demand and selling online in India are:

Apparels – Dresses constitute the largest segment of all products sold online in India. Close to 35% of entire revenue generated from online sales comes from apparels and dress materials. Apparels include ladies clothes, men’s clothing, and children’s dresses.

Mobile Phones – Mobile phones are very popular items for sale on eCommerce sites. All brands and models available in the open market are also sold through online sites. For buyers, it is easy to compare among models online before buying a handset of choice.

Books – Buying a book could be really time-consuming if bought from the open market. It is easy for a buyer to locate a seller of their selected titles across eCommerce sites. Educational, fictional, and reference books from Indian as well as overseas publishers are available across eCommerce sites.

Consumer Electronics – eCommerce sites are excellent platforms for buying/selling consumer electronic goods like laptops, tablets, and digital cameras. By 2025 India is expected to become world’s 5th largest consumer durable market.

Footwear – Online is perhaps the best place to search for and buy footwear. The varieties are exhaustive and include shoes, slippers, sandals, and snickers for both ladies and gentlemen. People get to choose among leading brands from across the world.

Jewellery – Buying exclusive jewellery items is often a tough task when bought across counters. The entire process of selecting preferred items and buying from global leaders is done conveniently through eCommerce websites.

Fashion Accessories – It is obvious that after jewellery items, fashion accessories is a popular product category sold online. Belts, hand bags, purses, wallets, head bands, and watches are some of the items bought widely online by Indians.

Beauty Products – Skin care products like cream, lotion, face masks, moisturisers, and perfumes are demanded items that are sold online. Hair care products like gel, cream, colour, shampoo, dryers etc. are widely hot selling products through eCommerce sites.

Computer Hardware, Software, and Accessories – Desktops, disk drives, storage devices, printers, scanners, mouse, and switches are some of the computing devices and accessories that people buy online in India. Market’s leading brands are available to customers at hugely discounted prices.

Video Games – eCommerce sites in India are used to buy video games especially as gifts to children. Games ranging from FIFA World Cup, Grand Theft Auto, Call of Duty, and so on are all available on online sites.

Toys and Games – Online sites are a paradise for kids’ toys. Be it traditional games like snakes-n-ladders, scrabble or current generation remotely operated cars and helicopters, eStores offer every toy of your choice.

Home Decor Items – Drapes, cushion covers, furnishings, flower vases, table mats, tea coasters, rugs, carpets, wall-hangings and so on are available in online stores.

Kitchenware – Online marketplaces are widely used for buying kitchenware like utensils, crockery, cutlery, storage jars, and so on.

Household Appliances – This category of goods including burners, microwave ovens, pressure cookers, washing machines, electric irons, electric kettle, rice cookers, induction plates, etc are popularly sold online.

Sports Goods and Fitness Equipment – Recently these commodities have a lot of online buyers. Cricket bats, tennis and badminton rackets, football and basketballs, carom boards, football boots, cricket gear, hockey sticks, and so on are readily available online.

Baby Care Products – Baby care items is a huge revenue generator when it comes to online sales. Products like soap, powder, cream, oil, linen and diapers are sold extensively on online retail sites. Items like feeding bottles, teether, soothers, and pacifiers are also widely sold.

Food and Health Supplements – A recent addition to online supplies are food and health supplements. Changing life pattern has prompted many Indians to opt for food and health supplements triggering an increased demand for such items. eCommerce sites are the best option for buying such products.

Provisions – Items of daily use like rice, pulses, salt, sugar, cooking oil, spices, and toiletries are now sold online at a lesser price compared to market rates. For people with little time for visiting market regularly, such an online option is splendid.

Handmade Items – Handcrafted items such as costume jewellery, artefacts, scarves, footwear, table mats, purses etc. are gradually gaining popularity as items for online sale in India.

Subscriptions – Subscriptions to digital media like music channels, sports channels, films, and entertainment channels is a new kind of online service being offered to buyers.

eCommerce business in India is thriving and newer items are getting added to the list of commodities every day.

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Puneet Bhalla

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