Now Upload Alt Tags For All The Images In Bulk!

benefits of alt tags

What are Alt text?

 Alt text (alternative text) is a word or phrase that can be inserted as an attribute with images to tell website viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image. In a situation where image is not visible to viewer, the alternative text ensures that no information is lost.

Therefore it is very important to understand the benefits of this functionality.

Why are Alt text important?

  1. It is easy for crawlers to read the web page as text has better readability than images. Alt text is used to describe to search engines what the image is showing, allowing search engines to give users better results when performing an image search. Hence it has a significant role in Search Engine Optimization.
  1. If Images fail to load, it is the default text which is displayed in the image container. It helps viewers understand what the image is about thus giving them a purpose.
  1. Used by Screen Readers to help interpret the image a utility for visually impaired people.

How you can do it?

Step 1 : Login to your store admin panel.

Step 2 : If you already have the Bulk upload sheet, you just need to enter the details in the  fields shown in the screenshot below:

sample sheet

Step 3 : If not, you can download the sample sheet from Catalog > Import Products, Click on “Download Sample File”.


Add alt text fields in the file and Import it in the admin panel

Note: There is no specific format followed to add the alt text in the excel file, just enter the alt text that you want to be added for the image. The alt fields you add in the file needs to be mapped to the system fields as explained in Step 8.

Step 4 : Once you have the sheet with all the details filled, you need to navigate to Catalog > Import Products.


Step 5 : Click on Step 1 “Fetch Feed” to start importing products


Step 6 : Verify the details on each screen of Steps 2-3 and Click on “Save and Continue”.

Step 7 : Now, Step-4 is the important step where the mapping of the excel column fields needs to be done with the system fields. Click on each tab to map the fields in the imported sheet


Step 8 : In order to map the additional images and their respective Alt Text, go to the “Image” tab and map them. In case if you have more than 1 additional image with Alt Text, then click on “More” and map them.


Please note, the order in which you will map here, the respective Alt Text will get updated to the respective image. Refer to the below screenshot for better understanding:


After importing the Alt texts though Bulk Import method, you can go ahead and check for them in your store under Advance>Additional Image. Please refer to the attached screenshots:

Admin Panel screenshot:


Front end screenshot: 


P.S. Please note, the order in which you will map here, the respective Alt Text will get updated to the respective image.

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.


Puneet Bhalla

Senior Marketing Manager at Shiprocket

7+ years of experience in growth hacking and product marketing. A passionate digital marketer with a great blend of technology. I spend most of my time upskilling and experimenting, for my love of doi ... Read more

Puneet Bhalla

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