What Shiprocket 360 Did for Value Shoppe

Value Shoppe arose from the need of deadstock inventory management and liquidation wherein they created a platform for buyers and sellers to meet and profit, mutually. They envisage to become a reliable destination for buying and selling of any kind of goods – be it unsold/ aged/ customer returned/ off shelves/ off fashion/ surplus making it a hassle-free activity. The platform gives brands and merchants to dispose of their dead stocks and make an earning from them.

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Case Study: OLX India Marketplace for Refurbished Phones

OLX being a renowned entity in the world of classifieds, wanted to expand its reach and the business levels to the eCommerce industry. Since there is a huge demand for refurbished mobiles in the Indian market, they were aspiring to grow into the E-commerce domain by offering their visitors refurbished mobile phones from certified vendors.

Being aware of the customer base, specifically for the sector of used mobile phone transactions and business on their platform, they had a pretty good idea of the growing opportunities waiting for them in the E-Commerce industry. Kartrocket, standing at the prime of being the pioneer in the E-Commerce Service Providers, was apt for OLX to implement their ideas into reality.

The most basic requirement that OLX had was being in the niche platform that they were in, i.e being an “App-only” platform. The eCommerce solution that they wanted was merged by us in the OLX application itself, thereby maintaining the customary base of OLX. The example of which is given below:

The merger of two different panels would’ve created challenges for the customers, resulting in the unease of putting down the credentials again and again, while transitioning from one section to the other. This was overcome by Kartrocket, by making use of a secure single sign-on mechanism, devised in partnership with OLX.

Thus, providing a seamless interface experience for the isthmus that was created by Kartrocket, turning out to be crucial for the easy flow of the functionality.

OLX was also focusing on providing a credible customer service by giving the buyers information about the pin-code serviceability and the estimated delivery time in the stage. Kartrocket integrated the APIs from our ShipRocket platform for this information since Shiprocket has historical data for millions of shipments and provides accurate data using Big Data technologies.

Thus Kartrocket provided them with a comparatively lower check-out drop possibility, exhibited below, avoiding the hassles of getting done with pointless transactions which increases operational efforts.

To provide them with a smooth flowing Multi-Vendor platform to onboard multiple certified used mobile phone sellers, the platform has an easy on-boarding process for the vendors, moderation process, vendor catalog management and detailed commission management and many other workflows and reports that are necessary. In terms of the overall management and reports, Kartrocket gives both, admin and the seller, the ease of extracting all the reports. In today’s world where most of the online traffic is generated on mobile devices, Kartrocket provided OLX with a beautiful custom mobile template which fits nicely with their mobile app.

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eCommerce Brand Awareness Strategy

How to Increase Brand Awareness Effectively [Strategy]

With the boom of eCommerce all across the world, the obvious question arises as to how small businesses create the brand awareness amidst the millions of business in the online space. While a bulk of the strategy deals with creating valuable content and maintaining search engine standards, it needs to be said whether these are creative enough to arrest the attention of the target audience.

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How to Deliver Products Sold Online in India

How To Deliver Products Sold Online In India

You got your new online store up and active. And it’s time for you to promote your products through social media, search engines, and other marketing channels. But, the one question that is ticking your mind is how to handle and manage the delivery of the received orders. Well, you don’t need to worry about that anymore, here we show you the exact way to ship products to your customers in any part of India.

Once you get an order from your eCommerce store, your next task is to safely deliver the ordered product to the buyer’s destination. One thing to make sure of is that you would require a shipping partner for your online store. This eCommerce shipping company would be responsible for your product’s shipping and delivery.

If you are not sure about how to contact or hire an eCommerce shipping service provider, then this guide will definitely help you with that process – How to tie up with an eCommerce Shipping Company.

Follow these simple steps to deliver products to the customers in India:

Calculate Estimated Shipping Charges

To begin with, you must be aware of how much it would cost you to ship an item to your buyer from your pickup location. For this purpose, you can make use of Shiprocket’s eCommerce shipping rate calculator.

The Packaging Of The Courier

You need to make sure that you pack the item properly to avoid any damage during its transition. If the item to be shipped is easily breakable, like glass, you should take extra care of that.

Print Shipping Labels

You have to print shipping labels to be pasted on your courier package. These labels basically contain information about the customer’s address and contact details. It also shows your details as a buyer. You can easily create such labels if you have tied up with any eCommerce courier company or shipping aggregators like Shiprocket. These services make these shipping labels automatically for you, you just need to print them from their panel.

Handover The Package

Once you place the order with your eCommerce courier provider, the delivery guy would pick the shipment from the pickup location you mentioned while placing the order. You can select multiple pick-up locations for your shipments to be delivered depending upon your courier provider’s functionality and features.

Tracking The Delivery

As you hand over the package to the delivery guy, you can track your shipment’s delivery status directly from the shipping panel of your shipping company till the time it reaches your customer.

That’s all, you are done with your first shipment. Congratulations!

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eCommerce Personalization

What is eCommerce Personalization and Why it’s Important

eCommerce is going through a big evolution where it is becoming a more personalized online store for its visitors from being a normal website with product listings. Today, online buyers do not feel overwhelmed when they visit eCommerce websites, showcasing multiple offers and discounts on different products and categories. As online users, people expect discounts and offers that are relevant to their choice of products.

And this is one of the reasons why many eCommerce businesses are adopting this concept of personalization, where they are making their online stores capable of personalizing the website content as per their visitors’ interest in real-time.

As per a study, nearly 40% of the online buyers left an eCommerce store they visited when they saw too many offers on different categories, but none of those were relevant to their needs and interest. This study clearly suggests that you might lose approximately 40% of your audience to other businesses as an online business.

What is real-time eCommerce Personalization?

When you dynamically change your website’s content with products, images, offers, and other details as per the interest of an individual online buyer, this process is known as real-time eCommerce personalization.

This improvisation in the user experience helps better product engagement, increased duration of the visits, and increased number of online orders.

What are some eCommerce Personalization examples?

You can do many things on your online store to customize the content as per your user’s buying journey, interests, and behavior. A few of these are:

Showing Relevant Products

You can show the most relevant products to online visitors based on their past search history. This improves your chances of getting them converted. People usually search for products that interest them, so showing them products based on their search history makes their visit a more engaging one.

Cross-Selling of the Products

When a user is looking at a product, you can show them another relevant product somewhere on the sidebar or at the bottom of the page.

Showing Relevant Offers and Discounts

You might be running different offers and discounts across multiple categories, but that doesn’t make sense for an individual user. These users are more interested in the offers that are relevant to their needs. It would help if you optimized your offers web page dynamically so that the discounts your users see on your eStore are based on their past search history.

The idea is to make your eCommerce portal as personalized as possible to find the most relevant products easily. This would improve your website’s engagement and help you increase your revenue.

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