Top 10 Must-Have Features Of An eCommerce Website

An eCommerce website is essential for running an online business, however, it is equally important to have one with all the important features to assure success. A good eCommerce website will offer all the means to the customer and the merchant to help them get involved in a fruitful transaction. Here are top 10 features for an eCommerce website which you should look out for:

Shopping Cart

This is an integral part of any e-commerce store, the shopping cart. This is where your end consumers store their products to continue with the checkout process. A flexible cart allows both the guest user and registered user to checkout. Whereas the guest checkout does not require the user to sign up on the site, hence aiding them in making the process faster.

Payment Gateway Integrations

A good eCommerce website gives you an option of integrating with diverse payment gateways by not limiting your choices to a selected few. Shiprocket 360 comes with pre-approved payment gateways that you can easily integrate with your online store.

Order management

A wholesome order management panel simplifies the task of the merchants where one can get detailed information regarding buyer cancellation, refunds, COD order verification, exchange order status update and more. The panel helps the merchant manage his order fulfillment and oversee the completion of the same.

Security

This feature is one of the most important feature as it ensures that no crucial data such as credit card information is saved and for all prepaid shipments the checkout is carried out through a secure payment gateway. The passwords are hashed and not stored in a readable format. All web pages should be protected by SSL. The servers are secure and protected using state of the art services.

Scalable Infrastructure

Your hosting infrastructure should be able to scale as you get more and more traffic. A higher latency leads to drops in transaction rates and leads to loss of marketing dollars. CDN should be  used to improve the website’s performance and managing the products online. It also provides excellent uptime, ensuring that the website is readily available everywhere and at any time.

Mobile compatibility

Great eCommerce websites usually offer three types of solutions for mobile compatibility. First is ensuring that the mobile view is responsive and properly accommodated according to the device. The WAP is a mobile specific template which optimizes the website in size and generates less loading time. API’s for building mobile apps is essential since everyone now likes to browse via phones.

Reports

The reports should be available as exports which contain detailed information regarding the orders, customer database, and product reports in terms of catalogue. It is quite useful for analyzing the growth of the business. The websites should be pre-integrated with marketing tools and analytics to better market the brand and read reports about the performance of the store.

Logistics integration

Integrating logistics services allows not only seamless shipping but also ensures that the merchant and the consumer get real time courier updates along with order tracking capability. This allows the user to manage shipments from the same panel instead of approaching the courier partners separately.

Shiprocket is a platform that can help you with shipping across 26000+ pin codes, at the cheapest rates starting from Rs. 27/500g. The best part is that Shiprocket has integrations with 17+ courier partners. This gives you a wider pin code reach as compared to shipping with a single courier partner. Also, you can manage undelivered orders from an automated NDR panel that you find in the app. Furthermore, you get a customizable tracking page that gives the buyer a chance to give their feedback on undelivered orders and also take quick action on them.

Communications

Provisions to send and receive timely notifications regarding your orders are available on the panel. This way a merchant can keep his customers informed about the status of the order and receive the same via the system.

Content Management Systems

Content Management System is used to manage the website content such as, Logo, banner, Footer links, Policies,  and Products from the back end itself.

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Value Shoppe arose from the need of deadstock inventory management and liquidation wherein they created a platform for buyers and sellers to meet and profit, mutually. They envisage to become a reliable destination for buying and selling of any kind of goods – be it unsold/ aged/ customer returned/ off shelves/ off fashion/ surplus making it a hassle-free activity. The platform gives brands and merchants to dispose of their dead stocks and make an earning from them.

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Case Study: OLX India Marketplace for Refurbished Phones

OLX being a renowned entity in the world of classifieds, wanted to expand its reach and the business levels to the eCommerce industry. Since there is a huge demand for refurbished mobiles in the Indian market, they were aspiring to grow into the E-commerce domain by offering their visitors refurbished mobile phones from certified vendors.

Being aware of the customer base, specifically for the sector of used mobile phone transactions and business on their platform, they had a pretty good idea of the growing opportunities waiting for them in the E-Commerce industry. Kartrocket, standing at the prime of being the pioneer in the E-Commerce Service Providers, was apt for OLX to implement their ideas into reality.

The most basic requirement that OLX had was being in the niche platform that they were in, i.e being an “App-only” platform. The eCommerce solution that they wanted was merged by us in the OLX application itself, thereby maintaining the customary base of OLX. The example of which is given below:

The merger of two different panels would’ve created challenges for the customers, resulting in the unease of putting down the credentials again and again, while transitioning from one section to the other. This was overcome by Kartrocket, by making use of a secure single sign-on mechanism, devised in partnership with OLX.

Thus, providing a seamless interface experience for the isthmus that was created by Kartrocket, turning out to be crucial for the easy flow of the functionality.

OLX was also focusing on providing a credible customer service by giving the buyers information about the pin-code serviceability and the estimated delivery time in the stage. Kartrocket integrated the APIs from our ShipRocket platform for this information since Shiprocket has historical data for millions of shipments and provides accurate data using Big Data technologies.

Thus Kartrocket provided them with a comparatively lower check-out drop possibility, exhibited below, avoiding the hassles of getting done with pointless transactions which increases operational efforts.

To provide them with a smooth flowing Multi-Vendor platform to onboard multiple certified used mobile phone sellers, the platform has an easy on-boarding process for the vendors, moderation process, vendor catalog management and detailed commission management and many other workflows and reports that are necessary. In terms of the overall management and reports, Kartrocket gives both, admin and the seller, the ease of extracting all the reports. In today’s world where most of the online traffic is generated on mobile devices, Kartrocket provided OLX with a beautiful custom mobile template which fits nicely with their mobile app.

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With the boom of eCommerce all across the world, the obvious question arises as to how small businesses create the brand awareness amidst the millions of business in the online space. While a bulk of the strategy deals with creating valuable content and maintaining search engine standards, it needs to be said whether these are creative enough to arrest the attention of the target audience.

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How to Deliver Products Sold Online in India

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You got your new online store up and active. And it’s time for you to promote your products through social media, search engines, and other marketing channels. But, the one question that is ticking your mind is how to handle and manage the delivery of the received orders. Well, you don’t need to worry about that anymore, here we show you the exact way to ship products to your customers in any part of India.

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