Case Study: OLX India Marketplace for Refurbished Phones

OLX being a renowned entity in the world of classifieds, wanted to expand its reach and the business levels to the eCommerce industry. Since there is a huge demand for refurbished mobiles in the Indian market, they were aspiring to grow into the E-commerce domain by offering their visitors refurbished mobile phones from certified vendors.

Being aware of the customer base, specifically for the sector of used mobile phone transactions and business on their platform, they had a pretty good idea of the growing opportunities waiting for them in the E-Commerce industry. Kartrocket, standing at the prime of being the pioneer in the E-Commerce Service Providers, was apt for OLX to implement their ideas into reality.

The most basic requirement that OLX had was being in the niche platform that they were in, i.e being an “App-only” platform. The eCommerce solution that they wanted was merged by us in the OLX application itself, thereby maintaining the customary base of OLX. The example of which is given below:

The merger of two different panels would’ve created challenges for the customers, resulting in the unease of putting down the credentials again and again, while transitioning from one section to the other. This was overcome by Kartrocket, by making use of a secure single sign-on mechanism, devised in partnership with OLX.

Thus, providing a seamless interface experience for the isthmus that was created by Kartrocket, turning out to be crucial for the easy flow of the functionality.

OLX was also focusing on providing a credible customer service by giving the buyers information about the pin-code serviceability and the estimated delivery time in the stage. Kartrocket integrated the APIs from our ShipRocket platform for this information since Shiprocket has historical data for millions of shipments and provides accurate data using Big Data technologies.

Thus Kartrocket provided them with a comparatively lower check-out drop possibility, exhibited below, avoiding the hassles of getting done with pointless transactions which increases operational efforts.

To provide them with a smooth flowing Multi-Vendor platform to onboard multiple certified used mobile phone sellers, the platform has an easy on-boarding process for the vendors, moderation process, vendor catalog management and detailed commission management and many other workflows and reports that are necessary. In terms of the overall management and reports, Kartrocket gives both, admin and the seller, the ease of extracting all the reports. In today’s world where most of the online traffic is generated on mobile devices, Kartrocket provided OLX with a beautiful custom mobile template which fits nicely with their mobile app.

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