Sneak Peak Your Customers’ Choices with Google Analytics

With your web store in place and the need to make business grow, competition is a clear ringing in the head. You know, the only way to win more is by defeating more. But what are your strategies? This is not Sparta, so you can’t just barge onto one particular brand and burn them to rubble. No that is way too Hollywood even for the internet. To progress you need to have a few tricks up your sleeve that upon clever implementation guarantee you a better chance at excelling at your venture.

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Google Analytics is one such excellent tool for monitoring the performance of your website, and yet only a handful of entrepreneurs are using it. The Analytics of Google is fully equipped with state-of-the-art tools and features that can greatly improve the effectiveness of your online marketing. The data that you shall obtain will help you pinpoint the weaknesses and strengths of your marketing campaign, thereby giving you the chance to make some necessary changes to better fit your web store and your online campaign to the right audiences.

They are two important points of references while analysing your e-store. First, recognizing who your users are and what they like. And second, you have to make sure to pamper these customers and keep them happy. And that involves putting up good content and items on your site that make your customers fall in love with your site. And Google Analytics has everything to help us do exactly this.

Who are your viewers?

You can’t sell candy to people in their late 30s just as you can’t sell motivational books and CDs to the teens. It is important to understand who your potential customers are. Without having the right approach towards the right prospective buyers you cannot hope to succeed. Google Analytics provides some handy standard reporting options which help making clear as to who constitute our site’s major views.

The Audience Tab is one of the main features of Analytics. It shows you a number of useful things about the people who are viewing your content, including their geographic location, what language they speak, how often they visit and what computers and browsers they use to get there.

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Recognize Your Viewership Progress: As you build your fan base you will start to see patterns in your readership. For example, you might find there are certain days of the week when you receive more visitors or spot spikes in traffic after sending a newsletter or publishing a blog post. Experiment with such ideas and Google Analytics gives you the perfect trial lab for verifying your ideas, to see what works and what doesn’t.

Check Reactions: Further you can track the average number of page views, visit duration and bounce rate, (by bounce rate we mean the percentage of people who land on a page on your site but don’t click on any other links before leaving.) This is rather helpful to learn the reactions of your users towards the website. Just pay attention to small details and you can make 2 and 2 as 4 without a single worry.

For instance: A high bounce rate and low number of page views indicates that your audience isn’t bothering to delve deeper into your site after landing on an initial piece of content. To improve this you might want to rethink your page layout, including clear navigation options that encourage people to explore further. Embedding links in your content that lead people to other pages within your website is also another good way to boost engagement.

Build Upon User Type: The Visitor Demographics section tells you about what your audience constitutes. This can be really useful when dealing with the customers. Instead of focussing your work on people who do not visit your store you can give your actual visitors the stuff that they would like. For example, if you deal with spices that have gargantuan buyers from North India you can focus more on products consumed by the people in North India rather than selling them spices of other cuisines.

 

What To Write?

Its rather important to recognize and understand what is that stuff that your potential customers like. Once you can synchronize your style with their choice, you can nail any number of customers with sure shot ease.

The Site Content Report is one of the most important sections in Google Analytics when it comes to understanding what your audience is interested in and why they are coming to your site. It shows you your most popular pages, broken down by number of views, length of visit and bounce rate, and allows you to see where people are entering and exiting your site.

Know what they love: This is particularly important when it comes to deciding which topics work best for your readers. Like I claimed earlier, knowing your users’ choice is like hacking straight into the users’ brains and giving them exactly what they want, exactly how they want it. Recognizing content like this is worth revisiting and working into new articles.

Strategize your Pages: You might also notice patterns in the bounce rate and average time people are spending on certain blog posts. A high bounce rate or low visit duration for a page might indicate that your content wasn’t what people were expecting, maybe a blog post had a misleading title or your readers didn’t find it interesting or well written and consequently exited the site. This information is incredibly important feedback that you should be using to guide your content strategy.

Know the Keywords: By activating Site Search Tracking you can capture the search terms that your visitors are using. If your site has an internal search function, analytics can tell you can learn some of the most commonly used keywords and search items. Not only is this helpful when it comes to getting a feel for what people want and planning your future content, but it can also help identify problems with the layout and navigation structure of your pages. For example if you find a lot of people are searching for the term ‘Facebook Link’, it indicates that they have been unable to find an obvious link to your Facebook site whilst exploring your site, so you might want to think about perhaps adding it to the main navigation bar, a lot more visible this time.

What Pages Are More Loved: By activating the In Page Analytics view and moving your mouse around the page you can see the number of clicks your links are receiving, find out which areas of your page are getting the most interaction and get an idea about how your page is appearing in your viewers’ browsers.

This information can be really useful when it comes to optimising the layout of your page. Are your viewers seeing the content you want them to see? Are they bothering to scroll down to the bottom of a page? Are your calls to action obvious enough?

All things worth considering if you want to boost your audience engagement are so easily at one spot. If you are missing this out; well don’t. Google Analytics is everything you secretly want to know as a seller. So go ahead and give it a shot and there is no way its going to let you down!

Google Analytics Help Guide

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8 Tips to Make You a Pro in Product Descriptions

 

As more and more people turn to buying products online instead of in stores, ecommerce sites are booming with business and companies selling products online have gained a definitive edge. In order for your products to sell well, however, you have to do more than simply offer them online. Regardless of your industry, clients will have a sea of choices to wade through when making their online purchases. Excellent product descriptions will make your company’s products stand out. Some tips to writing a good product description:

 

1. Create an original product description

A proper product description needs to be detailed, compelling and unique. Avoid the temptation of copying and pasting content from the manufacturer’s site. Instead, take time to create original, keyword rich descriptions for your product pages. Take time to study the product and find out what information would interest customers most. For instance, you could explain clearly how a product works and what specific benefits it can offer to consumers.

2. Write with search engine optimization in mind

Sales will increase if more clients are able to find your products. Write product descriptions that are at least 150 words in length. Identify frequently searched, relevant keywords associated with your products and incorporate them and variations of them. Be sure to include links to related products or categories within your product descriptions.

3. Keep your customer in mind

When writing product descriptions, vary the content and make it easily accessible to potential customers. Use bullet points and subheadings. Make sure to include basic product information within the description, which could include product color, material, dimensions, etc. It is also helpful to outline the benefits of using the product within the description.

4. Add keywords and keyword rich links

Once you’re done crafting your description, go back through and pepper the content with keywords.  But they shouldn’t be too much or too little. A link doesn’t have to be included in every product description, but a few good links can improve rankings. Keywords and links aren’t the most exciting part of content writing, but they help your rankings and make you look like a SEO super star.

5. Always be accurate

Always be accurate in your product descriptions. Never guesstimate a measurement or assume a pair of pants has pockets. Nothing angers customers more than when they receive a box of 11 cookies instead of the box of 12 cookies they ordered. Proof read and fact-check at least three times. Before you begin writing, get the product details from the manufacturer or client. If you don’t know something, ask.

6. Include product images.

Customers who can see what they are about to buy are more likely to follow through with their purchases. Include images that are professional and high quality. Even more likely to improve sales is the integration of interactive product media around the description. Images and interactive media keep potential customers on your site longer and, in general, customers who stay longer are more likely to buy something you are selling or bookmark your site to return to later.

7. Include product reviews

The inclusion of product reviews and ratings with a product description is a wonderful way to engage your client base, provide information about a product that might not be included in the original description and provide assurances to your potential customers about the quality of the products you are selling. Many customers will not buy from a site that does not include product reviews and ratings.

8. Check the spelling and grammar

Proper spelling and grammar is very vital for any ecommerce site. Many customers would be reluctant to surrender their personal details to an individual who cannot differentiate ‘there’ and ‘their’. Therefore, you need to ensure that your site’s content leaves customers with a good impression of your business. If your pages are well written and are free from grammatical and punctuation mistakes, customers will take your business more seriously. Remember to keep your language consistent in all your product pages. For instance, don’t say ‘web site’ on some pages and ‘website’ on others. Such mistakes can make a shopper lose confidence in your business.

Writing Product Descriptions

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5 Wacky D-I-Y Applications to Market your Products on Facebook

Creating your e-store is the first step in starting your business online. It is a rather tedious task, but not as tiresome as making your business a success. The preparation of your venture will look like child’s play once you get to the part where you have to market your work. Your enterprise is nothing without customers. And customers do not land from a submarine and start following your enterprise out of the blue. They have to be earned. And that is done through right marketing, so that your business is visible to them. But I guess you already know this.

So to get to the real question you want answered: How to Market? And not just any random marketing techniques but we will talk about marketing on a channel with a user base of over half a billion people. The title kind of gave it away, didn’t it?  Facebook is the new newspaper. Anything you want to know about something or someone is right there, and everyone is there too. So why miss the opportunity to tap into such a gargantuan audience? And that too when this advertising is for free?

Facebook offers a multitude of viral channels to creatively reach potential customers. A comprehensive understanding of the throng of marketing networks available to us as advertisers is a must.

Facebook profile

This is the most basic level of establishing your identity on Facebook. By creating your profile you are basically declaring yourself and this is where you start in positioning your business. You now directly represent your company and a profile lets you interact privately with people. It is like dealing directly with the customer, providing them a face they can trust.

Not only is this process used to gain trust of the users but you can exclusively express your passion for the brand, company, or product you want to promote. Your profile page is an opportunity to craft a credible real-world story around the reasons your products or services are so valuable. Tell bits and pieces of your narrative about yourself as it relates to your brand. Take advantage of Personal Info, Work Info, Photos, and applications. If you’re not buying your own stuff, why should anyone else?

 

Also add people to your circles. Only when you have friends who can access your account can you expect any sort of advertising. So continue adding new people to your circles as that is surely the only way you can expect to get more prospective buyers. By connecting to hundreds of partners, customers, associates, and friends on Facebook, you’ll drive a ton of traffic to your profile page. But don’t overdo that too. Adding more than 25 people in one day will just get your profile blocked.

 Fan Pages

Pages that you can create regarding any celebrity, idea, enterprise; just about anything that wants to establish a point, create a niche and propagate one idea among the people. It’s like a profile for your work, except you are no representative. Instead pages establish your brand presence on Facebook. When you begin, you will be given a choice of three options. You will be asked whether your page is about:

  • A Local Business
  • A Brand or a Product
  • An Artist, Band or a Public Figure

 

You cannot edit your page type once you select it, and also remember that the page type that you select will categorize your page with other like pages in that category; this is why you want to make sure you select the correct category to be displayed in.

So, which are you? Good question. This depends on what you want to promote. Do you want to promote your business locally, do you want to focus on your brand or a product or are you working to establish your name as an artist, band or public figure? A local business would be the ideal choice since we are trying to expand as an establishment, though if your work focuses on some particular brand go for the other one. The third one not being more of a business-affiliated choice anyways.

Current customers or even potential customers can become fans of your page and by doing so this allows them to follow you and receive any updates that you post to your page.

Facebook Groups

Unlike fan pages where you create a front for your store, groups are rather closed and non-showy deal. They are built around a group of people rather than some business or brand. In a group, you create a central place for customers, partners, and friends to participate in conversations around your brand. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box. You can also easily send news and updates to your group members as often as you like – messages arrive in their Facebook Inbox. So it feels rather personalized and the reader feels important. The only thing being, to follow the workings of some group one must be a member of the Facebook Group.

Nonetheless, Groups are one of the simplest ways to do viral marketing on Facebook. Once members have joined your group, they can easily invite their friends to join the group via a built-in Invite feature. If your members are excited about your group, it can grow really quickly.

The Messenger

It is surprising how Facebook messenger is a more used and preferred means of communication over texting or emailing. People generally prefer to use the FB messenger to send messages across. Its obviously more convenient; you are always logged on to it, the cost is comparatively less and most importantly it’s a lot less hassle. Unlike emails Facebook messages are a lot less featured. There is no sort, filter, categorize or starred messages. Normal people want to talk through good old English, not through binary code! Just typing, adding attachments, graphics, audio, video and all this regular stuff makes Facebook messaging a better and more convenient option. Plus everyone is here and so no problem about the connecting part.

For the case of guerrilla marketing, Facebook messages are very effective because you can message people you don’t know. So even though you can’t access the full profile page of most Facebook users, Facebook allows you to send messages to users you have no connection with. So you can send personal messages to potential customers with ease. However, Facebook has invested heavily in message spam prevention. So be careful! If you use your Facebook account to message users you have no connection with in large numbers, Facebook’s automated systems will shut down your account.

So act wisely and win accordingly.

Facebook Shares

You get to like, comment or share a thing. So obviously sharing is another way to engross people on some topic you want them to read or know about. Sharing something is quite like messaging and liking at the same time, but still quite new. When you share an item, it appears on the newsfeed for all your friends. So it’s just another way to publicize your opinions and actions. It lets you promote any Group, Event, Photo, Link, or Application you come across.

By posting it on your profile page, you can direct some clicks to the shared item. However, while this is an effective promotional tactic, it’s not as targeted as sending it directly to friends’ Inboxes. Those messages are more likely to convert into valuable clicks.

Market your Products on Facebook

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Kartrocket: past, present and future..

KartRocket provides a power packed do-it-yourself ecommerce platform, keeping in mind the unique requirements of the Indian ecommerce industry and Indian SMBs. With KartRocket, Indian SMBs can launch their web and mobile ready stores with best designs, built-in shipping, payment and multi-channel sales integration.

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The why

KartRocket emerged out of trying to fulfil a need for a certain shoe manufacturer who wanted to enter the online retail business, wanted a custom design, a single point for all communication and contracts – but did not want to spend too much on it. As we interviewed more brand owners and retailers, we realized this was pretty much a consistent need across the SMB population in India.

The existing solutions in the market operated on a bespoke project model which led to longer go-live periods and no price transparency. Each component of the ecosystem was sold separately at a custom price. The entire process of going online was slow, expensive and cumbersome.

As we explored more, we realized the problem was three-fold: lack of an effective product, lack of aggregators and lack of integrators. This realization offered opportunity enough to quit our day jobs and work full-time on developing the KartRocket product.

The making

We realized that the key to offering an ecommerce platform in India on an on-demand, low-touch and quick time-to-market model would be to offer several prebuilt options to our customers – both in terms of site design and in terms of the ecosystem to support the merchant’s e-tail business.

Our entire functional product development effort came directly from customers. We basically let our pilot customers paint a blank canvas with their requirements and in turn delivered their websites for free. By the 11th pilot customer, there were no more requirements that weren’t already there!

To ease the effort that went into designing the customer’s website, we developed cutting-edge design templates for each industry vertical we were targeting. Now, our sellers could simply choose a template, upload their products & graphics and have a ready ecommerce enabled site in less than 3 days.

To ease shipping, we aggregated leading domestic and International shipping providers into a courier exchange which we called ShipRocket. As demand aggregators, we pre-negotiated bulk shipping rates and offered those to our customers. With real-time integrations we were able to offer one-click shipping to Indian SMBs. This meant no additional contracts, low shipping rates, instant access to shipping and cash-on-delivery collection facilities. It also means access to a much wider geographic range for delivery and cash collection.

We also pre-negotiated rates with payment gateways and instead of pocketing the commission – which was the norm at the time – we passed it on to our customers.

Many of our customers were concerned they weren’t actually making any sales. We knew we had to solve this problem or we would never be able to retain our customers.

We started by integrating product feeds such as Junglee, Shopzilla, Google Products and Bing Products into our system. We also successfully integrated eBay and Amazon with our platform and that gave our sellers a real reason to stick with us.

We added over 100 apps that merchants could “plug-in” to their store to extend their store’s functionality further. Apps allowed our merchants to get specialized features for their needs such as social media, viral marketing, customer service, email marketing and much more.  Apps also laid the framework for adding new courier companies, payment gateways, third party integrations and more internal features in the future.

More recently, we have added a micro-services marketplace and a classifieds directory under the brand “Taskr” which will serve as a one-stop shop for all services which cannot be offered over a SaaS model, but are nonetheless required for setting up and running a serious ecommerce business. This stems from the fact that several Indian SMBs require customization and marketing services, which cannot be offered by a company focusing on SaaS. So we decided to create a marketplace of freelancers who would, on pre-defined prices, offer services such as photo shoots, product data entry, image clean up, store setup, store design customization, search engine marketing, pay per click marketing and even product packaging solutions.

With KartRocket, our sellers have the entire suite and tools needed to run their ecommerce business. They have access to beautiful web and mobile store-fronts, ShipRocket: a unique shipping engine, an integrated payment gateway and multiple channels to get sales. Apps help merchants extend their store to an enterprise level platform and also keep our product fresh and ever-growing. Taskr is the answer to all custom work required, without the hassle of getting involved directly. The bundling of the entire solution is what has worked for our company. Indian SMBs want to work with one service provider. Without compromising on the premise of SaaS, KartRocket has been able to become that service provider. A true one stop shop.

From here on

We’re lucky to have found the right set of mentors and investors who have helped define the product and market strategy going forward. We plan to use the funds raised for enhancing the product even more and investing in marketing and sales.

On the product front, our focus will be on creating many more design templates for every industry, adding more online sales channel integrations and making the setup and maintenance process as wizard-based as possible. We believe in productizing as much of the process as possible and being very aware of how our customers are interacting with the product. This will be the key to converting a do-it-for-me mindset present in Indian SMBs to a do-it-yourself mindset – which is crucial for any SaaS business. We are targeting customers in the obvious apparel, accessories & electronics categories but are also actively looking at importers, manufacturers, service providers, restaurants and travel companies who can greatly benefit from a simple yet effective solution like KartRocket.

Kartrocket: past, present and future..

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5 Hidden Problems slashing at your eCommerce Stores

You have all the latest designs and tech-wiz in your e-store. It could also have some of the best brands and the most classy of attractive deals. But when you create your e-site you could have unknowingly used a few things that inhibit your progress even without your knowledge. You probably don’t even know what they are and how badly they might affect your business. Well no problem! Lets sort this mess out.

  1. 1.          Emphasis of Headlines

Yes the first word with headline is catchy. But using them makes me personally feel really desperate. Like my page is screaming “Read me! Please read me!” But then it doesn’t matter what you “feel”. If it sells, use it and sell.

Headlines outperform to images almost always. Glittery and attractive pictures are no match to a smartly written header. Research shows that people only scan the first couple of words in a headline before they make their decision to leave or stay. Frankly you bet a lot on the heading. It is just one line that is responsible to not only convey your message to the viewer but also grab the focus of your customers.

It should be crisp, clear and concise. You have a limited time to confront your visitors with your purpose. And if they don’t like what they see there is a rare chance they will buy what you have to offer. So put up the best and most amazing few words together to add juice and substance to your titles.

  1. 2.          Avoid the register option

I know these options are very well intentioned. In fact they are to make the site more interactive and user-oriented. But they are usually a huge turn off for any potential customers. It generally implies the person cannot access stuff on your site without first signing in. And signing in is not as easy as eating an ice-cream. On the contrary it’s as difficult as making ice cream at home. It’s a bogus task with a lot of tapping on the keyboard and thinking and then typing some more. And it just keeps going on. What is the point of registering on a site when you can buy stuff on a little lesser site without the formalities?

So usually when users encounter this option even remotely, they back right off the site’s home screen. Avoid the whole thing until absolutely necessary.  And if you can’t do without this information I advise you to keep it all super short. With only a couple of really significant details like the name and email-id, as this might not deter your customers very highly.

  1. 3.          Optimum Navigation Mechanisms

Once upon a time when the internet was just the World Wide Web and there was no google searching anything on it for information was an exasperating and annoying task. Not only this but the task was generally a rather unpleasant failure too, because however hard you might try there was no way you could locate what you wanted.

Now however Search Engine Optimization (SEO) has made the world easier and everybody’s temper a lot cooler. Information is really easy to seek and use but more importantly it is now accessible for common man.

Now imagine an eager buyer who is scrolling through some of the sites for any particular items he wishes to buy. He comes to your site, finds it rather attractive and decides to give your services a shot. He stays on your page but can’t find what he is really looking for. He gets rather jumbled up in the process of his searching as you have no particular working methodology in your search. He will obviously snap at one point or the other and probably shift to a more convenient and organized eCommerce site. And that, ladies and gentlemen, is how you just lost a really great customer because you were unable to provide the ideal amount of ease your users deserve.

One of the most efficient search mechanisms is the breadcrumb search. You choose from a few limited options which then has its own options and so on. But you always know where all the options are leading you and you can henceforth go where you please on the site without any problem.

  1. 4.          Tricks of great typography

This one is rather difficult to master since there is just so much you can improvise on. Also every style is different and someone or the other always supports even the weirdest of designs. So what to do here to get optimum amount of consumers. To stick to the commonly preferred and admired typography schemes is a really neat trick. After all if the users don’t like the way your content reads, they won’t let you know about it, they’re just going to leave.

Improving margins and line height on every page with text, adding white space both between lines as well as around is a must.

Ever seen those flashy pages with red background and yellow font colour? Well you obviously saw them and then clicked right away, so you probably don’t remember them.

Well no one likes these weird combinations that are so horrible to look at and impossible to read without getting a headache. The easiest colours to read? Good old fashion black text on a white background — it may not be original, but it’s a safe bet to attract customers.

  1. 5.          Site loading time

The following button is a pain in the neck to everyone whenever it might appear.

In fact as per research, people do not wait longer than 3-5 seconds for a site to load. And they wait even less than 3 seconds when they are accessing eStores on their phones. So your site might be using high scale images that take hours to load, but the customer who was there is now gone. Users really are impatient beings and will rather classify you as a bogus site than wait and evaluate your work.

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