How To Promote Online Store On This Diwali Within Your Budget?

promote online store

Diwali is round the corner. However, the firework starts a little early for ecommerce businesses, as they start pouring in huge discounts and offers for their customers. As it is popularly said that “Ring in the holiday, Ring up the sales.” Every online store owner wants to increase their sales on the most auspicious time. If you are aiming for a bumper sale during this Diwali, firstly you need to promote online store in the most effective manner.

The market trend has shown upto 30% hike in ecommerce sales before and during the Diwali week. These statistics can be of your store as well. All you need is to market your online store effectively. If you are not really aware of how to promote online store this Diwali, then these tips can make your day.

Introduce Diwali Special Discounts And Offers

For any festive season, your customer expects huge discounts and offers for your store products. Don’t let them go empty handed. Strategize your discounts and offers so that your customers are happy and you don’t have to compromise a lot with the profits.

Offer Free Shipping

If your pocket does not allow you huge discounts on every product, you can include free shipping to your products. Even if you are offering free shipping, it will drive more and more customers to your store. This is the most feasible ways to attract visitors. Or, you can introduce free shipping on a certain amount. This will provoke the visitor to buy more to avail free shipping.

Prepare Your Store For Diwali

Before you introduce any discounts and offers, make sure that your store is prepared for the festive season. You can redesign your website banners, logo or even content for Diwali. Reflect Diwali centric products like ethnic wear, home furnishing, kitchen stores, precious jewelry, crafts and many more. To create such logo or banners within your budget, you can hire freelancers from Taskr. Here, you can get freelance graphic designers for starting price of Rs. 500.

Use Social Media To Promote Online Store

Today, social media has itself become a huge marketing weapon. Use this for maximum exposure. Reflect your offers, discounts, new arrivals, Diwali special products on social media. Share it as much as you can and let the people know what your online store is upto.

Run Interesting Campaigns

This is the newest way of promoting your online store. You can run a like “Clean home this Diwali” to instantly create interest in your store and hence, on your store. This is an indirect way of store marketing. You can choose various channels like social media, emails or your own website. Share it, promote it and your store will get a lot of exposure.

Say It Through Emails

Another most effective way of promoting our online store is through email marketing. Prepare an attractive mailer with great content and banner that instantly drive. You can choose to highlight your store, any specific offers or products to drive potential customers.


Use the most of this Diwali season and promote online store easily. Follow the above mentioned tactics, blow your trumpet on different channels and promote online store to enjoy maximum visitors and sale conversions.


Saahil Goel

Founder & CEO at Shiprocket

Saahil Goel is Co-Founder and CEO of Shiprocket, a data-driven logistics aggregation platform that drives efficiency in India’s eCommerce logistics by connecting online retailers with logistics prov ... Read more

Saahil Goel

CEO and Co-Founder,

Leave a comment

Your email address will not be published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank You for contacting us. Our executives will call
you shortly.