Providing Safer Travelling Needs To Tech Travellers

Tell Us Something About The Store Owner-The Brain Behind The Brand?

For, Pankaj Bhatia is what, Kim Jong Un is for North Korea, the beloved, ruthless & fumbling leader! Okay, that was a joke! Although officially Pankaj is the founder of, which was founded in 2010. There are many founding partners who remain anonymous – either because they prefer to be so or because of the benevolent, egomaniac leader. You are free to take your pick. (See I told you he is benevolent)

How Did You Come Up With The Idea Of Creating Your Own Store?

Due to the great vision of our visionary founder, we started making great bags, pouches and sleeves for Digital gear like laptops & cameras in the year 2010. Our products offer a perfect blend of functional & aesthetic values, and it was no surprise that they were selling extremely well through India’s top organized retailers. One of our retailers was so impressed by our products that they decided to launch their own private brand of bags – and the job of manufacturing the same was offered to us. Long story short, very soon we had completely forgotten about the amazing bags we made for our own brand, and became a commodity manufacturer for our retailer friend. After continuously burning the midnight oil for 2 years, our great leader realized that this is not we want to be, and this is not what we want to be remembered as – a commodity manufacturer. And our great leader decided to start doing what we love doing, which is crafting great bags for today’s tech traveler. Hence the idea of the store. Hail our leader!

What Is So Unique About Your Online Store?

If you are in the market, or ever have been in the market for bags, sleeves or pouches for your daily Digital gear, you would have the following options:

• Buy a crappy bag, which has been imported in bulk or manufactured locally, without any attention to design or function. Cheap in price and every other sense!

• Buy an international brand, at prices directly converted from dollar retail price in countries, where consumers have probably 10X more purchasing power.

Good design, good protection – at a ridiculously expensive price that is sure to burn a serious hole in your pocket. We craft products with amazing designs & quality which is comparable to the best international brands, at prices that are perfectly suited to the Indian pocket.

What Were The Major Challenges Did You Face While Starting Up?
For a small business with limited resources, both financial & human, it’s always difficult to compete with the big boys. Currently we probably have 50 ideas for products or services, which we are sure would deliver great value to our customers & at the same time would be good for our bottom lines. However, due to scarcity of resources, we can’t afford to bring these ideas to life, as fast as we would like. On the brighter side, at least in the online space, it’s much easier to test the waters for a great idea of product/service.

Any Learning You Want To Share With Fellow Entrepreneurs?

Our great leader does not usually share his learning. However, for all you wonderful folks out there, he is willing to make an exception. Being an entrepreneur is not easy. Period. However, once the bug bites you, there is no going back. Failures are guaranteed, and that’s the time you have to keep your chin up. Keep at it, and the success would be sweeter thanks to the failures you would encounter on your way to success. To succeed, – specifically online, I believe there are 3 simple mantras: Niche, Niche & Niche. If you differentiate your product offerings to what is available with every Tom, Dick & Harry – you immediately multiply your chances of succeeding.

How Was Your Experience With KartRocket?

There is definitely a learning curve to a platform like Kartrocket. However, once you travel the curve & try out the platform in detail, things become extremely easy. Also, contrary to popular belief, we have found that there is a lot of customization possible on the Kartrocket platform. We have done these ccustomizationto our store and are really happy with the end result. We would also like to offer a special thanks to Ms. Sonal Tonk, our designated go-live expert. Her patience with the great leader definitely went much beyond her call of duty. During all the interactions with us, we never heard the word ‘no’ even once, even when our great leader was fussing about the literal position of a comma or a full stop.

If you are looking for a safer and comfortable travelling bags and accessories needs, then is the destination for you. Check out its varied range of products, especially developed for Tech Travellers.

You can also let the world know about your Statup Saga by getting your store featured on KartRocket blog. To do this, simply fill few details on our featured page and we will blow your trumpet on our channel.


Saahil Goel

Founder & CEO at Shiprocket

Saahil Goel is Co-Founder and CEO of Shiprocket, a data-driven logistics aggregation platform that drives efficiency in India’s eCommerce logistics by connecting online retailers with logistics prov ... Read more

Saahil Goel

CEO and Co-Founder,

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