How You Can Send Personalized Product Recommendations To Your Customers?

Recommendation engine provides personalized emails, SMS and browser push notifications to the customers. These are customer specific & can be scheduled & modified as per the requirement.

There are default templates that we have scheduled to make things simple but you have the control to change certain settings.

Personalized Emails

Available templates are as below:

  • Abandoned cart reminders with recommendations after 1, 3, and 5 days of leaving cart
    Trends suggest that more than 50% of the eCommerce users exit any website before checkout. You can push them to visit your website again by sending them customizable series of emails. Help them understand your product, its benefits & why they should complete the purchase. Run offers with products they had in their cart. It is a very useful feature as you can easily set the frequency and the content for the same.
  • Viewed product recommendations on Tuesdays and Fridays
    These are the product recommendations based on the viewed products, highly personalized for every user.Upsell mails 15 days after a purchase
    Upsell emails help you engage with your existing customers. We monitor your customer’s buying cycle and enable emails with the suggested products.

Personalized SMS’s

SMS gives you an advantage of directly reaching out to the customer’s inbox with a very high probability of getting read. For the ease of access we have predefined SMS templates which are by default set to active unless explicitly disabled.

  • Abandoned cart reminders after 1, 3, and 5 days
    Abandoned cart SMS’s are a great way to remind users about the products they left in their cart.
  • Viewed product recommendations on Wednesdays and Saturdays
    These are the product recommendations based on the viewed products, highly personalised for every user.
  • Upsell SMS 15 days after a purchase
    Upsell SMS’s help you engage with your existing customers. You can always monitor your customer’s buying cycle and send them SMS with the suggested products.

Browser Push

Browser push are messages that you can send to your customers or visitors on their desktops or devices even when the web page is not open. It gives you an opportunity to re-engage with your website visitors & customers.

  • Abandoned cart reminders after 1,3, and 5 days
    Abandoned cart browser push are a great way to remind users about the products they left in their cart.
  • Viewed product recommendations
    These are the product recommendations based on the viewed products, highly personalised for every user.
  • Upsell 15 days after a purchase
    Upsell browser push notifications help you engage with your existing customers. You can always monitor your customer’s buying cycle and send them notifications with the suggested products.

You can create rules based on the user activity on the email and place triggers at every stage. For every recommendation email you send there is a high probability of it going unread. Hence setting an auto SMS which lands directly in inbox might solve our purpose. If the users opts for browser notification then they get it as an additional communication.

Puneet Bhalla

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