SEO For Ecommerce Website: Top 8 Things You Need To Do Right Now
To make your ecommerce website a success and increase its sale, you need to be sure that your potential customer is able to find you. Today, almost everybody uses Google or other search engines to look for products or services. Therefore, to make sure that your online store gets targeted traffic, you need to follow SEO for ecommerce website and make your store easily findable on the major search engines.
The basic aim of any online store is to get more and more traffic and convert them into sales. However, there is no use of a fancy website with impressive products and prices, when your potential customer is unable to find you. Initially you can opt for PPC for instant traffic and sales. However, you cannot ignore the strength of SEO for your store. Yes, it is a time taking process, but extremely effective and helpful for long term. It offers you organic traffic, hence, gives a lot of exposure to your ecommerce website.
But, it is not a cakewalk to get proper ranking on these search engines. They are a smart piece of software. Therefore, you need to follow certain rules and regulations you need to take care of to list your ecommerce website on the search engines. Here is the list of basic tips of SEO for ecommerce website.
1) Use Relevant Keywords
To make sure that your website gets a good standing on popular search engines, make sure that your use keywords wisely. You can search for best keywords using Google keyword planner, which provides you information about the popular keywords, its competition and search value. You can also search them for a particular region or time span.
2) Get Eye-Catching Title And Meta Description
Use the chosen keywords not only on your website content, but make sure that you create an attractive title and meta description of your page. They are the first impression of your website, as shown in the search engine. Use your focus keyword on the title and meta description. Ecommerce platforms like KartRocket offer you several apps to get customized SEO titles and meta descriptions, as per the basic SEO rules.
3) Duplicate Content Is A Big NO-NO
Duplicate content is the biggest enemy for any search engine. Therefore, make sure that your ecommerce website does not include any duplicate content. Whether you are writing content for your homepage or blog or product description, make sure that you plan your content strategy wisely. Get a unique and informative Content For Your Website. Don’t Forget To Include Keywords In It.
4) Focus On Product Images
Even before its description, visitor focuses on product images, as it is the only way they can imagine your product. Therefore, make sure you use highest quality images. As per SEO norms, make sure that you let search robots easily find them. Optimize your image and use all the necessary ALT tags, as per the chosen keywords.
5) Stop Stuffing Keywords On Your Online Store
If you think that stuffing keywords will help your store to rank easily, then you are surely living in a dreamy world. As mentioned above, search engines have smart mind. If you keep on putting keywords without any relevance, then you will never get ranked. To make sure that Google does not reject your store, stop including unnecessary keywords. Check the keyword density on each page.
6) Include Product Reviews
About 75% of visitors check product review before they buy product from ecommerce website. Not only they offer you unique content, but your potential customer also gets a sense of security that the product or company is genuine. Also, Google let review pages easily rank on its search engine.
7) Offer Better Navigation With SEO Friendly URLs
Make sure that you make your online store user-friendly and provide easy navigation. It is not only important from user’s perspective but also from SEO perspective as well. The clear navigation can be reflected on the URL that you use for page. Ensure that your URL offers a clear vision to search engine as well as visitor about your website planning and navigation. You can use the following link structure to make it SEO friendly:
8) Don’t Forget Social Media
Social Media has a huge impact on search engine ranking. There have been instances where the social media page ranks above the official website, due to more popularity. Always provide social media plug-ins on your homepage, product page and even blogs so that user can easily like, suggest or share the page to better user experience and more exposure.