Top 10 Must-Have Features Of An eCommerce Website

An eCommerce website is essential for running an online business. However, it is equally important to have one with all the important eCommerce features to assure success. A good eCommerce website will offer all the means to the customer and the merchant to help them get involved in a fruitful transaction. Here are the top 10 features for an eCommerce website which you should look out for:

Shopping Cart

This is an integral part of any eCommerce store, the shopping cart. This is where your end consumers store their products to continue with the checkout process. A flexible cart allows both the guest user and registered user to checkout. In comparison, the guest checkout does not require the user to sign up on the site, hence making the process faster. The best examples of eCommerce websites shopping carts are Printify, and Flipkart.

Payment Gateway Integrations

A good eCommerce website gives you the option of integrating with diverse payment gateways by not limiting your choices to a selected few. It is an integral feature of eCommerce websites that can make or break the customer experience. Shiprocket 360 comes with pre-approved payment gateways that you can easily integrate with your online store.

Order Management

A wholesome order management panel simplifies the merchants’ task to get the deed information regarding buyer cancellation, refunds, COD order verification, exchange order status update, and more. The panel helps the merchant manage his order fulfillment and oversee the completion of the same.

Security

This feature is one of the most important feature as it ensures that no crucial data such as credit card information is saved and for all prepaid shipments the checkout is carried out through a secure payment gateway. The passwords are hashed and not stored in a readable format. All web pages should be protected by SSL. The servers are secure and protected using state of the art services.

Scalable Infrastructure

Your hosting infrastructure should be able to scale as you get more and more traffic. A higher latency leads to drops in transaction rates and leads to loss of marketing dollars. CDN should be used to improve the website’s performance and to manage the products online. It also provides excellent uptime, ensuring that the website is readily available everywhere and at any time.

Mobile Compatibility

Great eCommerce websites usually offer three types of solutions for mobile compatibility. First is ensuring that the mobile view is responsive and properly accommodated according to the device. The WAP is a mobile-specific template which optimizes the website in size and generates less loading time. API’s for building mobile apps is essential since everyone now likes to browse via phones. It is one of the most relevant features of eCommerce websites as it drives engagement and visits on a relatively large channel.

Reports and Analytics

The reports should be available as exports which contain detailed information regarding the orders, customer database, and product reports in terms of catalogue. It is quite useful for analyzing the growth of the business. The websites should be pre-integrated with marketing tools and analytics to better market the brand and read reports about the performance of the store.

Logistics integration

Integrating logistics services allows not only seamless shipping but also ensures that the merchant and the consumer get real time courier updates along with order tracking capability. This allows the user to manage shipments from the same panel instead of approaching the courier partners separately.

Shiprocket is a platform that can help you with shipping across 26000+ pin codes, at the cheapest rates starting from Rs. 22/500g. The best part is that Shiprocket has integrations with 17+ courier partners. This gives you a wider pin code reach as compared to shipping with a single courier partner. Also, you can manage undelivered orders from an automated NDR panel that you find in the app. Furthermore, you get a customizable tracking page that gives the buyer a chance to give their feedback on undelivered orders and also take quick action on them.

Communications and Regular Updates

Provisions to send and receive timely notifications regarding your orders are available on the panel. This way a merchant can keep his customers informed about the status of the order and receive the same via the system.

Content Management Systems

Content Management System is used to manage the website content such as, Logo, banner, Footer links, Policies,  and Products from the back end itself.

Read More
How to Sell Products Online in India

How to Sell Products Online in India

With the advancement of the internet today, more and more people are thinking about selling online. This can be a great way to earn a good amount of money without any hassle and capital investment. So if you are thinking about making some good money, go for an internet business. Thanks to globalization, India has now become one of the strongest economies in the world and its infrastructure has also increased leaps and bounds. In addition to the urban areas and cities, even the rural populace now has access to the internet. With the Digital India initiative, the spread of the internet is expected to grow more. eCommerce is now an established business platform in the country and so it’s a great idea to sell products even from your home through the internet.

Read More
Facebook Store Integration

How To Setup Facebook Store with Shiprocket 360

Did you know that India has 112 million Facebook users? This means that a massive market with a whopping 112 million users is waiting for you. Of course, they all are not your potential customers, but even the tiniest fraction of this number is huge. So, why not take advantage of that?

Well, you must be wondering that I know the potential of Facebook. I have already targeted that audience with my Facebook page and running regular Facebook ads. What else is left? Well, the answer is that there is still some potential left, which can make an impact of your online business.

How to Setup Your Facebook Store With Shiprocket 360?

Sell More with Your Facebook Store

Facebook Store is a unique offering by this popular social networking website, which takes a step ahead in social selling. You can easily set up an online store from your brand’s Facebook page to sell products.

This means, whether people will visit your Facebook page, they can click on the “Shop Online” tab and buy products. This link will be directed to your ecommerce website. Thereby, increasing your website’s visitors.

How to Setup Facebook Store With Shiprocket 360?

Setting up an independent Facebook store can be a daunting task. Also, listing your products separately on Facebook will take most of your time. However, KartRocket has made this easier by revamping its Facebook store feature. Now, it is easier and with a better UI.

Before you start with the Facebook store setup, make sure that your KartRocket store is live and on the secure link, otherwise your Facebook store won’t work.

To setup Facebook stores and sync it to your KartRocket store, follow these steps:

1) Create a Facebook Fan Page. Fill in the necessary details of your company or brand.
Facebook Store To Sell Products

2) Once the Facebook Fan page is created, copy this URL https://apps.facebook.com/static_html_plus on the different tab to enter Facebook app store. Make sure you are logged in to your Facebook account. Now, click on ‘Add Static HTML to a Page.

3) The following window will open. Select your Facebook page for which you need to create Facebook Store. Then, click on ‘Add Page’ tab.
Create Facebook Store

4) This will direct to your Facebook Fan Page. Here, you can see ‘APPS’ with a star icon on the left side of the screen.

Facebook Store Apps

5) Click on ‘Welcome’ and click on ‘Edit Tab Button.

Facebook Store Edit Tab

6) To get this code, login to your KartRocket store. Go to App section and then search for Facebook Store App. Click on Setting.

Facebook Store

8) On the Setting tab, you will see a code. Copy this code. Please make sure that you change your store domain to sub-domain name and also change the URL from ‘http‘ to ‘https.’

Facebook Store Code

9) Copy this code and paste it to the Facebook store, as told in Step 5. This will fetch your products from the panel and display them on your Facebook Store.

Facebook Store html

Congrats! Your Facebook Store is ready.

Basic Facebook Store Settings (Front End)

You can change the Welcome Name and its image of your Facebook Store. To do this, follow these steps:

1) Go to your Facebook page and click on Settings.
Facebook Store Settings

2) Now, click on Apps and then on ‘Edit Settings.’ Type CTA which will appear on your Facebook fan page like ‘Shop Now.”

Facebook Store cta

3) Upload the image. Make sure that the image size and dimension is according to the size given in the link.

Facebook Store Image Upload

Your basic Facebook settings are done.

Basic Facebook Store Settings (Back End)

If you want to make your Facebook Store more attractive for your visitors and potential customers, then you can personalize it by adding your store banners, choose product categories to sell and much more. Let’s know more about Back End settings, which can be set from KartRocket admin panel.

To access these settings, log in to your KartRocket admin panel. Go to Apps and then click on Facebook Store. After this, click on Setting.

1) Banner
This banner will be shown on your Facebook store header. You can show your products, discounts, and offers, etc. First, click on On, if you want to show the banner. Then, click on Browse and upload the banner. Click on Save. Make sure that the recommended banner size is 832 x 240.

Facebook Store Banner

2) Category Links
You can choose the product category, which you want to sell on your Facebook Store. To do this, click on On and then select the product categories. Click on Save.

Facebook Store Category Links

3) Latest Products
Show the latest product range on your Facebook Store using this feature. Give a title to this tab like ‘Latest Products.’ Then, choose the number of products which you want to show and then click on ‘On’ to activate this feature. Please note that to use this feature, your store should have ‘Latest Products’ app activate on your KartRocket store.

4) Featured Product
Showcase some of the top selling products of your online store using Featured Products feature. To activate this, go to Featured Product, type a suitable headline. Now, choose the product limit, turn it On and add the product which you want to showcase. Once you start typing, the product will get auto-filled. Save the changes.

Facebook Store Featured Products

5) Related Product
If your KartRocket store has ‘Related Product’ app activated, then you can use this app in your Facebook Store as well. All you need is to limit the number of products to be shown and turn it ‘On.’ Click on Save.

Facebook Store Related Products

The Output

Here’s how your Facebook Store will look like.

Facebook Store Output

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

kartrocket signup

Read More

Simplified Bulk Product Upload Feature

We work day in and out to come up with new and simplified features in KartRocket admin panel, here we are with a new product release a simplified version of “bulk product upload”.

Read More
seller-image-muffa

Muffa – eCommerce Store for Exquisite Handmade Leather Accessories and Bags!

Muffa is the brainchild of Sonal, a pass out from Nift delhi. She started MUFFA when she was in college itself. We know it takes lot of courage to start something of our own but more than it requires money. To bootstrap Muffa, sonal started taking design classes in an institute which got her extra income.

Read More

Send Your Users Automatic Alerts With Our Automated SMS Feature

Competing in the digital age with partners and rivals, with limited resources can be a tricky thing to do. Overall success depends on many factors and while you are at it, you will need to understand that in the initial years of setting up an eCommerce website, you will be required to devote and unconditional amount of time, resources and genuine efforts, towards making your website attractive and to make it more visible.

Visibility is impacted in many ways. Your customers need to be aware about your website and need to be reminded often that your website exists and that they should shop from it. Besides offering numerous discounts and offers, what you can do is to engage them through innovative tools and features from Shiprocket 360, the leading service provider in making your website gain more audience.

Read More

Thank You for contacting us. Our executives will call
you shortly.