Top 10 Must-Have Features Of An eCommerce Website

An eCommerce website is essential for running an online business. However, it is equally important to have one with all the important eCommerce features to assure success. A good eCommerce website will offer all the means to the customer and the merchant to help them get involved in a fruitful transaction. Here are the top 10 features for an eCommerce website which you should look out for:

Shopping Cart

This is an integral part of any eCommerce store, the shopping cart. This is where your end consumers store their products to continue with the checkout process. A flexible cart allows both the guest user and registered user to checkout. In comparison, the guest checkout does not require the user to sign up on the site, hence making the process faster.

Payment Gateway Integrations

A good eCommerce website gives you the option of integrating with diverse payment gateways by not limiting your choices to a selected few. It is an integral feature of eCommerce websites that can make or break the customer experience. Shiprocket 360 comes with pre-approved payment gateways that you can easily integrate with your online store.

Order Management

A wholesome order management panel simplifies the merchants’ task to get the deed information regarding buyer cancellation, refunds, COD order verification, exchange order status update, and more. The panel helps the merchant manage his order fulfillment and oversee the completion of the same.


This feature is one of the most important feature as it ensures that no crucial data such as credit card information is saved and for all prepaid shipments the checkout is carried out through a secure payment gateway. The passwords are hashed and not stored in a readable format. All web pages should be protected by SSL. The servers are secure and protected using state of the art services.

Scalable Infrastructure

Your hosting infrastructure should be able to scale as you get more and more traffic. A higher latency leads to drops in transaction rates and leads to loss of marketing dollars. CDN should be used to improve the website’s performance and to manage the products online. It also provides excellent uptime, ensuring that the website is readily available everywhere and at any time.

Mobile Compatibility

Great eCommerce websites usually offer three types of solutions for mobile compatibility. First is ensuring that the mobile view is responsive and properly accommodated according to the device. The WAP is a mobile-specific template which optimizes the website in size and generates less loading time. API’s for building mobile apps is essential since everyone now likes to browse via phones. It is one of the most relevant features of eCommerce websites as it drives engagement and visits on a relatively large channel.

Reports and Analytics

The reports should be available as exports which contain detailed information regarding the orders, customer database, and product reports in terms of catalogue. It is quite useful for analyzing the growth of the business. The websites should be pre-integrated with marketing tools and analytics to better market the brand and read reports about the performance of the store.

Logistics integration

Integrating logistics services allows not only seamless shipping but also ensures that the merchant and the consumer get real time courier updates along with order tracking capability. This allows the user to manage shipments from the same panel instead of approaching the courier partners separately.

Shiprocket is a platform that can help you with shipping across 26000+ pin codes, at the cheapest rates starting from Rs. 22/500g. The best part is that Shiprocket has integrations with 17+ courier partners. This gives you a wider pin code reach as compared to shipping with a single courier partner. Also, you can manage undelivered orders from an automated NDR panel that you find in the app. Furthermore, you get a customizable tracking page that gives the buyer a chance to give their feedback on undelivered orders and also take quick action on them.

Communications and Regular Updates

Provisions to send and receive timely notifications regarding your orders are available on the panel. This way a merchant can keep his customers informed about the status of the order and receive the same via the system.

Content Management Systems

Content Management System is used to manage the website content such as, Logo, banner, Footer links, Policies,  and Products from the back end itself.

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How to Sell Products Online in India

How to Sell Products Online in India

With the advancement of the internet today, more and more people are thinking about selling online. This can be a great way to earn a good amount of money without any hassle and capital investment. So if you are thinking about making some good money, go for an internet business. Thanks to globalization, India has now become one of the strongest economies in the world and its infrastructure has also increased leaps and bounds. In addition to the urban areas and cities, even the rural populace now has access to the internet. With the Digital India initiative, the spread of the internet is expected to grow more. eCommerce is now an established business platform in the country and so it’s a great idea to sell products even from your home through the internet.

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Simplified Bulk Product Upload Feature

We work day in and out to come up with new and simplified features in KartRocket admin panel, here we are with a new product release a simplified version of “bulk product upload”.

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affiliate marketing

An Introduction To Affiliate Marketing- The Use and Benefits

Often, we hear small and medium enterprises and bloggers use “affiliate marketing” for promotions. But, what does this term or strategy imply? This blog focuses on the benefits of affiliate marketing and why should entrepreneurs use it.

Affiliate Marketing is an innovative and genuine marketing strategy that allows entrepreneurs, regardless of their business size, create a good source of revenues from online sales of products/services through their strong networking skills. It does not need monetary investment, but hard work in terms of promoting the affiliate products to a colossal network of potential buyers on the Web.

That sounds convincing, but does it really deliver ROI? Let us begin by asking two major questions that will help you to decide if affiliate marketing is beneficial to your organizational objective or not?

Affiliate Marketing Benefits

Question 1: Why Should I Opt For Affiliate Marketing?

You should invest your time in this form of marketing because;

• No investment required in buying product inventories/services
• No dealing with customers and vendors
• No responsibility of shipping and payments
• You can participate in promotions from any location on the globe, provided you have a high-speed Internet connection
• You work on your own terms while earning a sizable amount of profits from your efforts

Question 2: Affiliate Marketing Sounds Too Good To Be True! Does It Work?

For any marketing campaign to be successful, entrepreneurs must invest their time, efforts, resources, and creative thinking, and the same logic applies to affiliate marketing. Let us learn about how to get success in our endeavors. While planning on an affiliate marketing business, these are the top factors to focus upon.

Advertisement Banners: Advertising is the key for a successful business. So, when you start with an affiliate marketing program, ensure that you have a flashy ad banner for generating interest on the Web. You must have two types of banner plans ready. The first banner shall be of a standard size for simply promoting your brand/services. The second one will be special, with different merchandise designed for special events, days, or months. For example, a Valentine’s Day offer will display the merchandise on a red background with hearts, or you can make it more appealing with graphics and discounts to encourage Valentine’s Day sales.

Widgets: Widgets are highly useful advertising resource that an affiliate marketing manager must install on a website or a blog. It is an interactive advertisement that reciprocates directly with the customer when they click on it. For example, a search box widget would allow the potential customer to search the blog or a website for a desired item. It would pull up search results corresponding to that specific item, which eventually would help the user to make an educated purchase decision.

Bloggers: Blogging has taken the world by a storm; it generates regular income for people. So why not use it to your advantage? You can market your client’s products through blogs, what you need to do is quick and easy. Identify a blog with a large number of followers, and discover the ones that write about similar products, approach them with your offer, and request them to review post, and advertise your products on their famous blog.

Copywriters: Copywriters can help you profoundly to help you with affiliate marketing program. Their advertisement copies, sales pages, Newsletter, and landing pages can work the magic for your E-Commerce business. However, you must ensure that your business and their skills are in perfect alignment.

Online Marketeers: Another good way to improve your affiliate marketing business is to connect with seasoned online marketeers. They would create innovative marketing strategies to help your website appear among the top ranking in popular search engines. For them to work profitably, you must provide them with your landing page and your conversion rate data.

Promoting Your Newly Launched Program

Now that you have the compelling advertising copies and banners with you, and you have located the prominent resources to display your product/ service, but which is the best way to promote the newly launched affiliate marketing program? Here are the preferable answers.

Spread the Word in Affiliates Markets- You can either post advertisement banners on the main page of an affiliate interface, or send an email about your newly launched program to affiliate marketers in your network. Since both these ideas of promotions are paid, hence shall require investment.

Use Forums- You can advertise your affiliate marketing programs on the forums. This platform leverages you to promote your affiliate products/services through debates, questions, and comments. Advertising on forums can be free or paid.

Affiliate Directories- Register and submit your affiliate marketing programs to different affiliate directories. You would thus promote the products to a colossal database of potential buyers and the probability of greater sales thus increases multi-folds.

Existing Customers- You can always trust your loyal customers to help you promote the products. You can request them to spread a positive word about your program through different social media sites like Facebook and Twitter. The process may be time-consuming, but eventually it strengthens your brand and the possibility to generate more income from affiliate sales.

To introduce Affiliate Program on your KartRocket store, you can use app “Convert To Affiliate Site” where you can introduce this program along with proper commission structure. Contact your support manager to know more about this app.

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Social Media Marketing for eCommerce

While sitting on a cafeteria, walking down the sidewalk or waiting for the next bus, you will notice people with their eyes fixed on their mobile phone, iPod or tablet.  You can assume that many of them are checking out their social media accounts. It is tremendously apparent that social media has implanted itself in the society that has internet access. For this reason, ecommerce website owners must incorporate social media marketing for eCommerce, else they will be losing thousands or millions or potential sales.

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