The Batter House: Your 1-Stop Shop For Your Baking Needs

Tell us something about the store owner/s.

It’s a team of four – three sisters and a brother – Arti, Shaili, Mohit and Pooja- all enjoying the taste of business and the rich learning coming along with it. All four are professionals and come from diverse fields. Pooja Gupta, who is an engineer and MBA by professional is the technical brain behind TBH( The Batter House).  Aarti is a chartered accountant by profession while Shaili is an Architect and Urban planner. Both are perfectionist by nature and try to customize anything and everything through subtle design elements. Mohit Gupta is a commerce professional and look after business development for the batter house.

How did you come up with the idea of creating your own store?

One evening in December 2013, four cousins went out for a casual dinner. None of them knew that this casual dinner would be one which they will never forget. Discussions happened around starting something up, doing something on our own, bouncing of ideas, idea selection, refining it, etc, etc. Post three hours of discussion over humble burgers from Dunkin donuts, we had an idea – we wanted to ease the life of home based bakers and chocolate makers (mostly ladies). We wanted them to enjoy their baking while we deliver the supplies to their doorstep. Next day onwards, all four of us deep dived into validating our idea by talking to some people from target market, understanding their pain points, the ingredients they use, their current supply sources and so on. Fact that our idea was welcomed by all with open hands was a big motivation. Once validated, we started working on our business model and setup.
Worked on identifying product importers in India, setting up the supply chain, getting the website up, finalizing name for our startup, startup branding, company formation and the list goes on. We were working on a war footing pace to launch it at the earliest. Finally on February 11th, 2014 we went live with our online store.

What is so unique about your online store?

The Batter House is a one-stop shop for people who are into baking & chocolate/desert making. It eliminates the need for our customers to visit multiple stores to get their supplies. We let bakers concentrate on what they enjoy most and that is baking!

What were the major challenges did you face while starting up?

Online buying of goods is still not preferred by a lot of people in India. This is the biggest challenge that we face today. Many women have home bakeries, for which they need raw material and other goods on a daily basis. They agree that it is convenient for them if all their supplies are delivered to their doorstep. But, they are not comfortable using the internet for placing the order. So, we also offer the facility of ordering over phone or Whatsapp to our customers.

Any learning you want to share with fellow entrepreneurs?

Never under estimate the power of a happy customer. One happy customer goes a long way in promoting your business. Wow the customer at every point. Even if a customer is upset, he/she can be converted to a happy one with just a little attention from you.

How was your experience with Kartrocket?

Experience with Kartrocket has been good. A set website platform and aggregated logistic service in place helped us to concentrate on other aspects of business and really helped The Batter House in going live at the earliest.

Visit their website to check out their seamless website and order some baking essentials. Don’t forget to mention your reviews below :-p

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Saahil Goel

Founder & CEO at Shiprocket

Saahil Goel is Co-Founder and CEO of Shiprocket, a data-driven logistics aggregation platform that drives efficiency in India’s eCommerce logistics by connecting online retailers with logistics prov ... Read more

Saahil Goel

CEO and Co-Founder,

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