Tu&Fro – Colorful, Vibrant & Unique Cartoon Based Merchandise For Kids

Tu & Fro has been conceptualized from the age old love for interesting cartoon characters we have fondly watched all our childhood. The team has done thorough research, idealization and brainstorming to come up with the characters and the intriguing stories behind them. Each and every aspect of this brand has been created with passion and zeal. Tu&Fro has been envisioned as a brand that shall become a favorite among each and every kid out there.

Tell us something about the store owner-the brain behind the brand?

The concept of Tu&Fro was originated in the month of September 2015 and is the brainchild of 5 friends who thought of doing something out of the box in the space of creative animation and kids merchandise.

    1. Dhawal Chandra:Co Founder and Head Finance & Research
      Dhawal has a strong command in Finance & Business Research. He has the ideal characteristics of a great Leader and Motivator.
    2. Varun Goenka: Co Founder and Head E-commerce Sales
      An innate entrepreneur; passionate about building customer relation and consumer insights, Varun knows the bits and bytes of sales.
    3. Nishant Singh: Co Founder and Head Marketing
      Nishant has a knack for Branding, Marketing and Business Strategy. His creativity driven promotional strategies have been a boon to the Tu&Fro Team.
    4. Vipul Chandra: Co Founder and Head Operations
      He has over 15 years of experience in the business industry. Vipul has been the backbone in the ‘Tu&Fro’ company due to his thorough experience in the industry and his knowledge is just incredible.
    5. Rohit Gupta: Co Founder and Head Production
      Rohit is a fabrication entrepreneur with strong hold in the production industry. He has been handing production and fabrication for more than a decade. He also has a keen interest in various other promotional techniques.

Together this team is the right mix of passion, experience, knowledge and creativity to take Brand Tu&Fro to great heights and make it a success.

How did you come up with the idea of creating your own store?

We had this idea from a long time just implemented this year to project the concept and get children on board.The concept of Tu&Fro originated way back in the month of September. The love for Cartoons is not only a passion among kids but is enjoyed immensely by people of all age groups. Hence the idea to create the wonderful world of Tu&Fro to entertain the next generation with something new and exciting. The team has done thorough research, idealization and brainstorming to come up with the characters and the intriguing stories behind them. Each and every aspect of this brand has been created with passion and zeal. Tu&Fro has been envisioned as a brand that shall become a favorite among each and every kid out there.

What is so unique about your online store?

The uniqueness about the online store is it’s very much interactive, interesting and children friendly. Introducing you to the exciting new world of 6 friends who live together happily in the woods. Tu&Fro is the story about their life, experiences, conversations, fun, emotions and the incredible passion for the bond they share. Each character is unique in itself and their life will make you explore and enjoy the journey called friendship. The idea is to entertain you with stories and snippets from the lives of our endearing characters.

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What were the major challenges did you face while starting up?

The major challenges were how to create a buzz among our target audience which are children and their parents. There were lot of settled brands in the market & to compete with them was challenging. The journey was interesting and full of roadblocks, but we managed to sail through.

Any learning you want to share with fellow entrepreneurs?

We are still on the learning mode.

How was your experience with KartRocket?

Experience with KartRocket till now is going great and we really appreciate the effort of the team who helped us designing our website. They gave shape to our raw ideas & concepts. We got exactly the same website as we visualized it. KartRocket has been a milestone and we enjoy working every single day with the team.

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Puneet Bhalla

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