Unravel India: Perfect Destination for Indian Arts and Crafts

Unravel India

Tell us something about the store owner-the brain behind the brand?

I(Deepali Pandey) started working on this project back in 2013. I was always fascinated by arts and crafts of India and how they could bring life to our daily lifestyle products. Moreover, the specialities created in one part of India such as the Lucknawi Chikan work, Rajasthani Meena work etc. is difficult to get being in different parts of India. I was working with a US MNC in their Coporate Finance domain when I realized there was more to my professional life than just working on spreadsheets.

How did you come up with the idea of creating your own store?

The idea to create a global platform for products created by Indian artisans and craftsmen had already popped in and that was the time when e-commerce was booming. I realized that this is the right channel to start with since the investment, efforts and the gestation period is much lower with potential to reach unlimited customers. That is when we decided to create our own store and start selling to the world.

What is so unique about your online store?

Unravel India is all about products that created using Indian art and craft forms from different parts of India. These are unique handcrafted products that depict the culture of the place of its origin and serves many categories such as Decor, Furnishings, Crockery, Accessories, Personal care etc.

What were the major challenges did you face while starting up?

Fulfillment was one of the major challenge when we started up. The products were bulky and difficult to package and deliver safely. Also, the logistics was also not evolved to serve remote areas of India. Over a period of time, there was a learning curve for the whole team as well as the whole e-commerce ecosystem evolved much thanks to the big players and now things on this front has kind of stabilized

Any learning you want to share with fellow entrepreneurs?

I think everyday is a new learning and we are still in the learning phase but what I could tell from my experience is that you just have to stick at it and you would see the results.

How was your experience with KartRocket?

Experience with KartRocket has been good till now. They have kind of developed an ecosystem with lots of apps to cater to different functionality hence making job easy for the customers.

Bring the Indian art and craft into your home. Visit www.unravelindia.in, start exploring and get closer to real India.

If you wish to become our Store Of The Week, then visit our featured store page and provide us with your relevant details.


Saahil Goel

Founder & CEO at Shiprocket

Saahil Goel is Co-Founder and CEO of Shiprocket, a data-driven logistics aggregation platform that drives efficiency in India’s eCommerce logistics by connecting online retailers with logistics prov ... Read more

Saahil Goel

CEO and Co-Founder, KartRocket.com

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