How to Find Great SEO Keywords Using Google’s Keyword Planner Tool
Find Keywords Using Google’s Keyword Planner Tool
Everyone in eCommerce is competing for that extra chunk of customers. Google Ads are too expensive, Facebook doesn’t convert that well… what can else can you do?
You can write. Yes.
There are many ways, but one of the most successful is through the use of Search Engine Optimization (SEO). You’ve heard of the term, but might not have taken the time to become an expert.
The truth is that SEO is one of the top tools for better traffic, mainly because it is based on a (somewhat) scientific method. If you can get better at SEO, you can increase traffic to your blog and in turn to your ecommerce shop as well. And one way to get better at SEO is to use the free Keyword Tool from Google AdWords.
What is Google AdWords and why should you care?
Adwords is an online advertising platform created by Google that matches key search terms with paid-for ads. Basically, AdWords is a program that allows you to buy text-based ads for certain search phrases that people use when performing a search.
However, we’re not here to discuss how to get paid search traffic to your site – rather how you can get it for free! The idea is to use AdWords to give you keyword ideas that you can then write about on your blog and/or in your product content so that you rank better in search engines.
What are keywords and what do they do?
Every time someone performs a search, the text on your website comes is what matters. Google makes sure that people who are searching for topics get connected to the most relevant websites offering content on those topics. This means that if your website uses certain terms that Google’s visitors are looking for, Google will become more likeley to match that visitor with your website. This is why a big chunk of your SEO strategy is dependent on the the use of well searched keywords and phrases.
Because the Google AdWords program is built on keywords, Google has tons of data on which keywords are the most popular for each industry and website. So, how can you use it to improve the SEO on your blog? It’s as easy as following these simple steps.
Step 1 – Get An AdWords Account
The first thing you need to do is to make sure you have a Google AdWords account. You can use your current Google or Gmail account to do this by simple navigating to https://adwords.google.com. This is the easy part.
Step 2 – Find the Right Keywords
Once you have created your account and logged in, you will need to find the Keyword Tool. This is the tool that you will use to find important keywords surrounding your blog or business.
Step 3 – Enter The Keywords That You Would Like to Know More About
After reaching the keyword tool, you will need to type in a few terms that you would like to know more about. The terms you search for should surround your industry. For the purposes of this blog post, we used the internet marketing category. To start, I entered a few important terms surrounding this topic.
These are not necessarily the best example of keyword terms. They are very broad, and when selecting keywords it is better to be as specific as you can. Luckily, the Keyword Tool can help us narrow down our topics as we go by suggesting alternate terms that could work a little better.
As you begin browsing through the list of suggested terms, begin selecting the terms that you think could help your blogging efforts. Ask yourself, which of these terms could I easily work into my article headlines or blog posts? As you check each keyword, they will automatically be added to a “Saved ideas” list that will come into play later.
Step 4 – Understand How To Select The Best Keywords
It is important to remember that not all keywords are created equal. Some are better than others. In the listing of each keyword, you will see three key metrics that can help us determine the value of each word.
- Competition – This metric will give us an idea of how popular a keyword term is. Now, this doesn’t mean how many people search for it, it really means how many people purchase the keyword. Remember, most people use this tool for buying ads, not writing blog posts. For the blogger, this metric isn’t the most important, but there is something that we can learn. Keywords with a ranking of “High” competition could potentially be harder for us to compete against because they are more sought out by buyers.
- Global Monthly Searches – This will tell you how many times the keyword or phrase has been searched for , globally, in the last month. Now we’re getting somewhere. The more popular the term, the larger the number. However, bigger isn’t always better here. In the chart above, the terms with the lowest numbers might actually be the easiest to target. Remember, the more popular the term, the more competition you will have.
- Local Monthly Searches – The third data column will tell you how many people are searching for a suggested keyword on a more local level. This is generally by country. Similar to Global Monthly Searches, this metric will give you a more local flavor on search terms.
Step 5 – Downloading Your Keyword List
Once you have run through steps 3 and 4 a few times, you should have compiled a list of several hundred keywords in your ”Saved ideas” list. You will be able to download this list as an Excel file for easy reference. To do this, just click “Download” and choose “My keyword ideas” from the drop down menu.
Step 6 – Using your keywords on your blog and your webshop
Once you have compiled a list of great keywords, you will need to put them into practice. This means you need to actually incorporate them into your blog posts. You can keep keywords in a spreadsheet and then write important blog titles and content in a word document alongside. This is great, because writing powerful SEO-driven headlines is really important for successful blogging. Try to use as many keywords in your title and description as possible and see your search traffic go up, up and up!