8 Tips to Make You a Pro in Product Descriptions
As more and more people turn to buying products online instead of in stores, ecommerce sites are booming with business and companies selling products online have gained a definitive edge. In order for your products to sell well, however, you have to do more than simply offer them online. Regardless of your industry, clients will have a sea of choices to wade through when making their online purchases. Excellent product descriptions will make your company’s products stand out. Some tips to writing a good product description:
1. Create an original product description
A proper product description needs to be detailed, compelling and unique. Avoid the temptation of copying and pasting content from the manufacturer’s site. Instead, take time to create original, keyword rich descriptions for your product pages. Take time to study the product and find out what information would interest customers most. For instance, you could explain clearly how a product works and what specific benefits it can offer to consumers.
2. Write with search engine optimization in mind
Sales will increase if more clients are able to find your products. Write product descriptions that are at least 150 words in length. Identify frequently searched, relevant keywords associated with your products and incorporate them and variations of them. Be sure to include links to related products or categories within your product descriptions.
3. Keep your customer in mind
When writing product descriptions, vary the content and make it easily accessible to potential customers. Use bullet points and subheadings. Make sure to include basic product information within the description, which could include product color, material, dimensions, etc. It is also helpful to outline the benefits of using the product within the description.
4. Add keywords and keyword rich links
Once you’re done crafting your description, go back through and pepper the content with keywords. But they shouldn’t be too much or too little. A link doesn’t have to be included in every product description, but a few good links can improve rankings. Keywords and links aren’t the most exciting part of content writing, but they help your rankings and make you look like a SEO super star.
5. Always be accurate
Always be accurate in your product descriptions. Never guesstimate a measurement or assume a pair of pants has pockets. Nothing angers customers more than when they receive a box of 11 cookies instead of the box of 12 cookies they ordered. Proof read and fact-check at least three times. Before you begin writing, get the product details from the manufacturer or client. If you don’t know something, ask.
6. Include product images.
Customers who can see what they are about to buy are more likely to follow through with their purchases. Include images that are professional and high quality. Even more likely to improve sales is the integration of interactive product media around the description. Images and interactive media keep potential customers on your site longer and, in general, customers who stay longer are more likely to buy something you are selling or bookmark your site to return to later.
7. Include product reviews
The inclusion of product reviews and ratings with a product description is a wonderful way to engage your client base, provide information about a product that might not be included in the original description and provide assurances to your potential customers about the quality of the products you are selling. Many customers will not buy from a site that does not include product reviews and ratings.
8. Check the spelling and grammar
Proper spelling and grammar is very vital for any ecommerce site. Many customers would be reluctant to surrender their personal details to an individual who cannot differentiate ‘there’ and ‘their’. Therefore, you need to ensure that your site’s content leaves customers with a good impression of your business. If your pages are well written and are free from grammatical and punctuation mistakes, customers will take your business more seriously. Remember to keep your language consistent in all your product pages. For instance, don’t say ‘web site’ on some pages and ‘website’ on others. Such mistakes can make a shopper lose confidence in your business.