Youbella – Exclusive store for affordable women fashion jewellery!


Youbella is the brainchild of Pankaj Agarwal, who hails from Delhi. After graduating & post graduating from NSIT & IIM Indore resp, he holds a rich experience in “FMCG” sector.

His interest shifted to eCommerce when he started working with Lenskart.

After achieving a bundle of recognitions in his professional or corporate career, In 2015, he finally decided to leave his job and start his own business. Pankaj always had a thirst for doing something gigantic of his own, so he started “YouBella”.

Let’s hear from the founder now!

How did you come up with the idea of creating your own store?

With booming e-commerce industry and changing customer preference to shop online, it is imperative that every upcoming or even established brands need an online presence to connect with the customers. Our idea was to build a brand and focus on a highly fragmented category, we choose “Fashion Jewellery”. Our goal was to create a store which customers can have confidence in quality and assurance on prices.

What is so unique about your online store?


Our online store showcases our brand, our products which are hand picked so that our customers get unique designs at best prices. Our collection comprises of Traditional Imitation as well as contemporary Fashion Jewellery. With Our exclusive Traditional and International designs, YouBella has already become a favorite and trusted Fashion Jewellery brand among its customers.

What were the major challenges did you face while starting up?

Starting up is always full of challenges, getting the right people in your team was one of the biggest challenges for us. Since we did not go for raising external funding till now, so with limited resources managing the entire show itself is challenging. Spending in the right amount at right avenues and ensuring you make the most of each and every penny spent, is a challenging task.

Any learning you want to share with fellow entrepreneurs?

The biggest learning is perseverance in the idea and not giving up when things are not working well. Its this moment when many budding entrepreneurs give up however you need to believe in yourself and carry on. Things will surely turn out well sooner or later.

How was your experience with Kartrocket?

Kartrocket is a great platform to showcase your brand online especially for budding entrepreneurs. It is an end to end solution for creating and running your online store. As a start-up with limited resources, KartRocket’s platform is really helpful since it allows you to focus on your brand and products since all other aspects are taken care by KartRocket itself. With ShipRocket it becomes further easier to run an online store since you need not worry about handling logistics as well.

The key elements of KartRocket if I were to list them are:

  1. Quick & easy online website setup
  2. Marketing Apps
  3. Always available support team
  4. Free logistics service to manage shipping

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

You can also blow your trumpet on KartRocket blog. All you need is to fill in your store details on KartRocket featured page and we will share your Startup Saga on our page.



Puneet Bhalla

Senior Marketing Manager at Shiprocket

7+ years of experience in growth hacking and product marketing. A passionate digital marketer with a great blend of technology. I spend most of my time upskilling and experimenting, for my love of doi ... Read more

Puneet Bhalla

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